PHARMA & LIFE SCIENCES
With collectively over 100+ years experience in pharmaceutical and life sciences market research, Convosphere are well placed to provide a wide variety of pharma social listening projects that incorporate social and gated online data we have direct access to. Gated datasets include Sermo and M3.
Here are some of the ways we have helped businesses in this field:
Market needs and opportunity analysis
A major brand wanted to understand the disease landscape and identify stakeholder needs and the opportunity area for Type II Diabetes across multiple markets.
We conducted social listening across multiple regions and languages to identify key stakeholder groups, major topics of discussion, key unmet needs and opportunity areas.
The research identified the need for information and expert advice in the area, which if combined with financial coverage offered something unique to the market.
Influencer profiling and engagement recommendations
A major pharma company wanted to establish fruitful, long-lasting relationships with the influential healthcare providers active online within the context of Type 2 Diabetes across six markets (Canada, Germany, Japan, Spain, UK and Italy) .
We were able to deliver the client a detailed profiling and mapping visualisation of the Type 2 Diabetes influencer landscape segmented only by HCPs. The insights delivered enabled to client to build a successful engagement strategy.