{"id":20421,"date":"2021-02-09T16:39:48","date_gmt":"2021-02-09T16:39:48","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=20421"},"modified":"2022-12-21T15:16:49","modified_gmt":"2022-12-21T15:16:49","slug":"seguimiento-de-marca","status":"publish","type":"page","link":"https:\/\/convosphere.com\/es\/seguimiento-de-marca\/","title":{"rendered":"Seguimiento de Marca"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=\u00bbyes\u00bb css=\u00bb.vc_custom_1671090514332{padding-top: 150px !important;padding-bottom: 150px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00bb gradient_bg=\u00bb-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)\u00bb responsive_css=\u00bbpadding_top_medium:100px|padding_bottom_medium:20px\u00bb][vc_column enable_content_animation=\u00bbyes\u00bb ca_init_scale_x=\u00bb1&#8243; ca_init_scale_y=\u00bb1&#8243; ca_init_scale_z=\u00bb1&#8243; ca_init_opacity=\u00bb0&#8243; ca_an_scale_x=\u00bb1&#8243; ca_an_scale_y=\u00bb1&#8243; ca_an_scale_z=\u00bb1&#8243; ca_an_opacity=\u00bb1&#8243; align=\u00bbtext-center\u00bb offset=\u00bbvc_col-md-offset-1 vc_col-md-10&#8243; ca_duration=\u00bb1200&#8243; ca_delay=\u00bb150&#8243; ca_init_translate_y=\u00bb81&#8243; ca_init_rotate_z=\u00bb2&#8243; css=\u00bb.vc_custom_1601028418951{margin-top: -50px !important;}\u00bb]<style>.ld_fancy_heading_69f566739ded1 h1{color:rgb(255, 255, 255);}.ld_fancy_heading_69f566739ded1 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f566739ded1\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left h1\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"35\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <b>Seguimiento de Marca<\/b><\/span><\/h1><\/div><style>.ld_fancy_heading_69f566739e69d p{font-size:21px;line-height:1.764em;color:rgba(255, 255, 255, 0.599);}@media (min-width: 768px) { .ld_fancy_heading_69f566739e69d p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69f566739e69d p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69f566739e69d p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_69f566739e69d p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_69f566739e69d p {margin-top:0px !important; margin-bottom:20px !important;  }  } .ld_fancy_heading_69f566739e69d .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 768px) { .ld_fancy_heading_69f566739e69d p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69f566739e69d p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69f566739e69d p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_69f566739e69d p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_69f566739e69d p {margin-top:0px !important; margin-bottom:20px !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f566739e69d\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">La visibilidad de marca y seguimiento de su presencia online son cada vez m\u00e1s importantes debido al mayor peso de la Web en la vida de los usuarios. Y, aunque las \u00faltimas tecnolog\u00edas de marketing pueden ser apabullantes, nuestro equipo tiene los recursos, conocimientos y experiencia necesarios para hacer seguimiento continuo de tu marca en el entorno digital.<\/span><\/p>\n<p><\/span><\/p><\/div><style>.ld_button_69f566739ebd6 .btn-icon{color:rgb(255, 255, 255);font-size:30px;width:60px !important;height:60px !important;}.ld_button_69f566739ebd6:hover .btn-icon{color:#0b1c47;}.ld_button_69f566739ebd6.btn-icon-solid .btn-icon{background:rgba(255, 255, 255, 0);}.ld_button_69f566739ebd6.btn-icon-solid:hover .btn-icon{background:rgba(255, 255, 255, 0.7);}.ld_button_69f566739ebd6:hover{color:rgba(255, 255, 255, 0.7);}.ld_button_69f566739ebd6:hover .btn-txt{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69f566739ebd6:hover:not(.btn-icon-solid) .btn-icon i{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69f566739ebd6.btn-icon-solid .btn-icon .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69f566739ebd6{color:rgb(255, 255, 255);font-size:19px !important;letter-spacing:0.025em !important;}.ld_button_69f566739ebd6.btn .btn-txt, .ld_button_69f566739ebd6.btn .btn-txt{color:rgb(255, 255, 255);background:none;text-fill-color:currentcolor !important;-webkit-text-fill-color:currentcolor !important;background-clip:border-box !important;-webkit-background-clip:border-box !important;}<\/style><a href=\"#\" class=\"btn btn-naked btn-gradient btn-icon-block btn-icon-top btn-icon-custom-size btn-icon-circle btn-icon-solid btn-icon-ripple ld_button_69f566739ebd6\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollBelowSection&quot;:true,&quot;scrollSpeed&quot;:&quot;300&quot;}\">\n\t<span>\n\t\t\n\t\t\t\n\t<span class=\"btn-icon\"><span class=\"btn-gradient-bg btn-gradient-bg-hover\"><\/span><i class=\"icon-ion-ios-arrow-down\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n[\/vc_column][\/vc_row][vc_row content_placement=\u00bbmiddle\u00bb enable_content_animation=\u00bbyes\u00bb ca_init_scale_x=\u00bb1&#8243; ca_init_scale_y=\u00bb1&#8243; ca_init_scale_z=\u00bb1&#8243; ca_init_opacity=\u00bb0&#8243; ca_an_scale_x=\u00bb1&#8243; ca_an_scale_y=\u00bb1&#8243; ca_an_scale_z=\u00bb1&#8243; ca_an_opacity=\u00bb1&#8243; css=\u00bb.vc_custom_1597847023105{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #f3f5f8 !important;}\u00bb ca_duration=\u00bb1200&#8243; ca_delay=\u00bb150&#8243; ca_init_translate_x=\u00bb-26&#8243;][vc_column css=\u00bb.vc_custom_1597852961282{border-left-width: 2px !important;padding-left: 60px !important;border-left-color: #39b9bf !important;border-left-style: solid !important;border-radius: 1px !important;}\u00bb]<style>.ld_fancy_heading_69f566739f0a6 p{font-size:28px;line-height:1.5em;}.ld_fancy_heading_69f566739f0a6 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f566739f0a6\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Al contrario que soluciones predefinidas de seguimiento de m\u00e9tricas de marca, en Convosphere somos capaces de aclarar el por qu\u00e9 detr\u00e1s de la variaci\u00f3n en los datos.<\/span><\/p>\n<p><\/span><\/p><\/div>[vc_column_text css=\u00bb.vc_custom_1612884336761{padding-right: 15% !important;}\u00bb]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Aprovechando los billones de datos disponibles, el <\/span><i><span style=\"font-weight: 400;\">social listening<\/span><\/i><span style=\"font-weight: 400;\"> ofrece una imagen m\u00e1s definida del posicionamiento de la marca, as\u00ed c\u00f3mo una explicaci\u00f3n a las causas de las variaciones.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=\u00bbmiddle\u00bb css=\u00bb.vc_custom_1597851565503{padding-top: 80px !important;padding-bottom: 80px !important;}\u00bb][vc_column enable_content_animation=\u00bbyes\u00bb ca_init_scale_x=\u00bb1&#8243; ca_init_scale_y=\u00bb1&#8243; ca_init_scale_z=\u00bb1&#8243; ca_init_opacity=\u00bb0&#8243; ca_an_scale_x=\u00bb1&#8243; ca_an_scale_y=\u00bb1&#8243; ca_an_scale_z=\u00bb1&#8243; ca_an_opacity=\u00bb1&#8243; offset=\u00bbvc_col-md-6&#8243; responsive_css=\u00bbpadding_right_medium:7%25&#8243; ca_duration=\u00bb1600&#8243; ca_delay=\u00bb160&#8243; ca_init_translate_y=\u00bb30&#8243;]<style>.ld_fancy_heading_69f566739f535 h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_69f566739f535 h2 {padding-right:5% !important;  }  } .ld_fancy_heading_69f566739f535 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69f566739f535 h2 {padding-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f566739f535\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">\u00bfQu\u00e9 es el seguimiento de marca?<\/span><\/span><\/h2><\/div>[vc_column_text css=\u00bb.vc_custom_1612884371052{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-right: 5% !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}\u00bb]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Seguimiento de marca se define como el proceso de medir aspectos de una marca a lo largo del tiempo. Algunas de las m\u00e9tricas comunes son: percepci\u00f3n de marca, visibilidad, reconocimiento y sentimiento.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">El seguimiento de marca ofrece datos cuantitativos que se pueden usar para determinar el retorno de la inversi\u00f3n o el valor de marca, justificar inversiones futuras, y dirigir la estrategia de marca.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][\/vc_column][vc_column align=\u00bbtext-center\u00bb offset=\u00bbvc_col-md-offset-0 vc_col-md-6&#8243;]<div id=\"ld_images_group_container_69f566739f994\" class=\"liquid-img-group-container ld_images_group_container_69f566739f994\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_69f566739fb72\" class=\"liquid-img-group-single ld_images_group_element_69f566739fb72\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1203.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1203.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1203-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1203-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[vc_empty_space height=\u00bb20px\u00bb][\/vc_column][vc_column][vc_separator color=\u00bbcustom\u00bb align=\u00bbalign_left\u00bb border_width=\u00bb2&#8243; accent_color=\u00bb#39b9bf\u00bb][vc_row_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Nuestra experiencia en el an\u00e1lisis cuantitativo y cualitativo nos permite conocer el posicionamiento de la marca en un momento espec\u00edfico, as\u00ed como medir y analizar las asociaciones positivas y negativas con la marca, replicando el an\u00e1lisis en varios idiomas gracias a nuestras capacidades de an\u00e1lisis multiling\u00fce. <\/span>[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Tanto si est\u00e1s lanzando un nuevo producto a nivel internacional, siguiendo el crecimiento de tu marca o inmerso en una fase de reposicionamiento, nuestras soluciones de seguimiento de marca te ofrecen los datos, el an\u00e1lisis y los insights que necesitas para la toma de decisiones.<\/span>[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row enable_slideshow_bg=\u00bbyes\u00bb slideshow_effect=\u00bbscale\u00bb slideshow_images=\u00bb4190,4189,4188,4197,4187,4191,4192,4193,4194,4195,4198&#8243; 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ca_init_scale_y=\u00bb1&#8243; ca_init_scale_z=\u00bb1&#8243; ca_init_opacity=\u00bb0&#8243; ca_an_scale_x=\u00bb1&#8243; ca_an_scale_y=\u00bb1&#8243; ca_an_scale_z=\u00bb1&#8243; ca_an_opacity=\u00bb1&#8243; offset=\u00bbvc_col-md-6&#8243; responsive_css=\u00bbpadding_right_medium:7%25&#8243; ca_duration=\u00bb1600&#8243; ca_delay=\u00bb160&#8243; ca_init_translate_y=\u00bb30&#8243;]<style>.ld_fancy_heading_69f56673a0200 h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_69f56673a0200 h2 {padding-right:5% !important;  }  } .ld_fancy_heading_69f56673a0200 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69f56673a0200 h2 {padding-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f56673a0200\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Nuestra soluci\u00f3n de seguimiento de marca<\/span><\/span><\/h2><\/div>[vc_column_text css=\u00bb.vc_custom_1612884455741{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-right: 15% !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}\u00bb]<span style=\"font-weight: 400;\">Nuestro equipo de analistas multiling\u00fces destila y analiza cambios en la presencia digital de tu marca, productos e industria. La mejor forma de prepararse para el futuro es entender qu\u00e9 impacto han tenido las campa\u00f1as en la percepci\u00f3n del consumidor. Nosotros nos ocupamos de medir, analizar y documentar los siguientes aspectos:<\/span>[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][\/vc_column][vc_column align=\u00bbtext-center\u00bb offset=\u00bbvc_col-md-offset-0 vc_col-md-6&#8243;][vc_row_inner equal_height=\u00bbyes\u00bb][vc_column_inner width=\u00bb1\/2&#8243; enable_column_shadowbox=\u00bbyes\u00bb css=\u00bb.vc_custom_1597853779922{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #ffffff !important;}\u00bb column_box_shadow=\u00bb%5B%7B%22x_offset%22%3A%220%22%2C%22y_offset%22%3A%222px%22%2C%22blur_radius%22%3A%2214px%22%2C%22shadow_color%22%3A%22rgba(0%2C%200%2C%200%2C%200.082)%22%7D%5D\u00bb]<style>.ld_icon_box_69f56673a03d0 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f56673a03d0 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f56673a03d0\" id=\"ld_icon_box_69f56673a03d0\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Seguimiento de valor de marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f56673a07c7 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f56673a07c7 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f56673a07c7\" id=\"ld_icon_box_69f56673a07c7\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >An\u00e1lisis de situaci\u00f3n de marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f56673a0cb0 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f56673a0cb0 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f56673a0cb0\" id=\"ld_icon_box_69f56673a0cb0\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >An\u00e1lisis de imagen de marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f56673a0f69 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f56673a0f69 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f56673a0f69\" id=\"ld_icon_box_69f56673a0f69\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >An\u00e1lisis competitivo de marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f56673a1120 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f56673a1120 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f56673a1120\" id=\"ld_icon_box_69f56673a1120\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >An\u00e1lisis de marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n[\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243; enable_column_shadowbox=\u00bbyes\u00bb css=\u00bb.vc_custom_1597853737040{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #ffffff !important;}\u00bb column_box_shadow=\u00bb%5B%7B%22x_offset%22%3A%220%22%2C%22y_offset%22%3A%222px%22%2C%22blur_radius%22%3A%2214px%22%2C%22shadow_color%22%3A%22rgba(0%2C%200%2C%200%2C%200.08)%22%7D%5D\u00bb]<style>.ld_icon_box_69f56673a12ab .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f56673a12ab h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f56673a12ab\" id=\"ld_icon_box_69f56673a12ab\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Seguimiento del retorno de inversi\u00f3n<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f56673a1e68 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f56673a1e68 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f56673a1e68\" id=\"ld_icon_box_69f56673a1e68\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Reconocimiento de marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f56673a206e .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f56673a206e h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f56673a206e\" id=\"ld_icon_box_69f56673a206e\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Estudio hist\u00f3rico de marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f56673a21f0 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f56673a21f0 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f56673a21f0\" id=\"ld_icon_box_69f56673a21f0\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Percepci\u00f3n de marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f56673a2373 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f56673a2373 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f56673a2373\" id=\"ld_icon_box_69f56673a2373\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Eficacia de marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f56673a252f .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f56673a252f h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f56673a252f\" id=\"ld_icon_box_69f56673a252f\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Sentimiento hacia la marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00bb20px\u00bb][\/vc_column][\/vc_row][vc_row content_placement=\u00bbmiddle\u00bb css=\u00bb.vc_custom_1597851585677{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #f2f4f7 !important;}\u00bb][vc_column enable_content_animation=\u00bbyes\u00bb ca_init_scale_x=\u00bb1&#8243; ca_init_scale_y=\u00bb1&#8243; ca_init_scale_z=\u00bb1&#8243; ca_init_opacity=\u00bb0&#8243; ca_an_scale_x=\u00bb1&#8243; ca_an_scale_y=\u00bb1&#8243; ca_an_scale_z=\u00bb1&#8243; ca_an_opacity=\u00bb1&#8243; offset=\u00bbvc_col-md-6&#8243; responsive_css=\u00bbpadding_right_medium:7%25&#8243; ca_duration=\u00bb1600&#8243; ca_delay=\u00bb160&#8243; ca_init_translate_y=\u00bb30&#8243; el_class=\u00bbvc_col-sm-push-6&#8243;]<style>.ld_fancy_heading_69f56673a26f8 h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_69f56673a26f8 h2 {padding-right:25% !important;  }  } .ld_fancy_heading_69f56673a26f8 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69f56673a26f8 h2 {padding-right:25% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f56673a26f8\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Haz tu marketing m\u00e1s efectivo<\/span><\/span><\/h2><\/div>[vc_column_text css=\u00bb.vc_custom_1612884651788{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}\u00bb]<span style=\"font-weight: 400;\">Con cualquier tipo de seguimiento es importante establecer m\u00e9tricas de referencia. De esta forma se puede comparar nueva informaci\u00f3n con una posici\u00f3n de marca conocida. Tanto si son subidas como bajadas, vas a poder obtener resultados cuantificables del an\u00e1lisis.<\/span>[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_column_text]<span style=\"font-weight: 400;\">S\u00f3lo mediante el conocimiento de c\u00f3mo te perciben tus clientes &#8211; tus fortalezas y debilidades &#8211; vas a poder saber d\u00f3nde centrar tu atenci\u00f3n. Cualquier estudio de marca es una combinaci\u00f3n de investigaci\u00f3n cualitativa y an\u00e1lisis cuantitativo. En Convosphere proporcionamos informaci\u00f3n y conclusiones que te ayudar\u00e1n a definir tu estrategia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si quieres saber c\u00f3mo el seguimiento, an\u00e1lisis y percepci\u00f3n de marca pueden ayudarte a entender y medir el retorno de la inversi\u00f3n, cont\u00e1ctanos y nuestros analistas te proporcionar\u00e1n la informaci\u00f3n que necesites.<\/span>[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][\/vc_column][vc_column align=\u00bbtext-center\u00bb offset=\u00bbvc_col-md-offset-0 vc_col-md-6&#8243; el_class=\u00bbvc_col-sm-pull-6&#8243;]<style>.ld_images_group_container_69f56673a2cc4 {right:0px !important;  } .ld_images_group_container_69f56673a2cc4 {margin-right:0px !important;  } @media (min-width: 992px) { .ld_images_group_container_69f56673a2cc4 {margin-right:15% !important;  }  } <\/style><div id=\"ld_images_group_container_69f56673a2cc4\" class=\"liquid-img-group-container ld_images_group_container_69f56673a2cc4\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_69f56673a2ebe\" class=\"liquid-img-group-single ld_images_group_element_69f56673a2ebe\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/mimi-thian-VHQ0cw2euA-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/mimi-thian-VHQ0cw2euA-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/mimi-thian-VHQ0cw2euA-unsplash-300x225.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[vc_empty_space height=\u00bb20px\u00bb][\/vc_column][\/vc_row][vc_row enable_content_animation=\u00bbyes\u00bb ca_init_scale_x=\u00bb1&#8243; ca_init_scale_y=\u00bb1&#8243; ca_init_scale_z=\u00bb1&#8243; ca_init_opacity=\u00bb0&#8243; ca_an_scale_x=\u00bb1&#8243; ca_an_scale_y=\u00bb1&#8243; ca_an_scale_z=\u00bb1&#8243; ca_an_opacity=\u00bb1&#8243; css=\u00bb.vc_custom_1590763534215{margin-top: -40px !important;padding-bottom: 60px !important;}\u00bb ca_duration=\u00bb1200&#8243; ca_init_translate_y=\u00bb50&#8243; ca_init_rotate_x=\u00bb-85&#8243; ca_init_translate_z=\u00bb-151&#8243;][vc_column css=\u00bb.vc_custom_1597844792351{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center 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analistas te proporcionar\u00e1n la informaci\u00f3n que necesites.<\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner align=\u00bbtext-center\u00bb offset=\u00bbvc_col-md-offset-1 vc_col-md-4&#8243; responsive_css=\u00bbpadding_top_medium:5px\u00bb css=\u00bb.vc_custom_1601030871774{padding-top: 20px !important;}\u00bb]<style>.ld_button_69f56673a3847.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_69f56673a3847.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_69f56673a3847.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_69f56673a3847{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:16px !important;box-shadow:0px 0px 30px 5px rgba(11,10,63,0.06);}.ld_button_69f56673a3847:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:#0b1c47;}.ld_button_69f56673a3847 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_69f56673a3847:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(255, 255, 255);}.ld_button_69f56673a3847:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(255, 255, 255);}<\/style><a href=\"\/contact-us-for-global-insights\/\" class=\"btn btn-default circle btn-bordered border-thin ld_button_69f56673a3847\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">Cont\u00e1ctanos<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=\u00bb.vc_custom_1598006643792{margin-top: 40px !important;border-top-width: 1px !important;padding-top: 80px !important;padding-bottom: 80px !important;border-top-color: #eff4fc !important;border-top-style: solid !important;}\u00bb][vc_column width=\u00bb1\/2&#8243;]<style>.ld_fancy_heading_69f56673a3d45 h2{font-size:28px;background:rgb(243, 245, 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