{"id":20405,"date":"2021-02-09T16:53:15","date_gmt":"2021-02-09T16:53:15","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=20405"},"modified":"2022-12-21T15:10:37","modified_gmt":"2022-12-21T15:10:37","slug":"identificacion-del-customer-journey","status":"publish","type":"page","link":"https:\/\/convosphere.com\/es\/identificacion-del-customer-journey\/","title":{"rendered":"Mapa de Experiencia del Cliente"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=\u00bbyes\u00bb css=\u00bb.vc_custom_1671090116394{padding-top: 150px !important;padding-bottom: 150px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00bb gradient_bg=\u00bb-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)\u00bb responsive_css=\u00bbpadding_top_medium:100px|padding_bottom_medium:20px\u00bb][vc_column enable_content_animation=\u00bbyes\u00bb ca_init_scale_x=\u00bb1&#8243; ca_init_scale_y=\u00bb1&#8243; ca_init_scale_z=\u00bb1&#8243; ca_init_opacity=\u00bb0&#8243; ca_an_scale_x=\u00bb1&#8243; ca_an_scale_y=\u00bb1&#8243; ca_an_scale_z=\u00bb1&#8243; ca_an_opacity=\u00bb1&#8243; align=\u00bbtext-center\u00bb offset=\u00bbvc_col-md-offset-1 vc_col-md-10&#8243; ca_duration=\u00bb1200&#8243; ca_delay=\u00bb150&#8243; ca_init_translate_y=\u00bb81&#8243; ca_init_rotate_z=\u00bb2&#8243; css=\u00bb.vc_custom_1601028316725{margin-top: -50px !important;}\u00bb]<style>.ld_fancy_heading_69e71be60b168 h1{color:rgb(255, 255, 255);}.ld_fancy_heading_69e71be60b168 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71be60b168\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left h1\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"35\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Mapa de Experiencia del Cliente<\/span><\/h1><\/div><style>.ld_fancy_heading_69e71be60b9ca p{font-size:21px;line-height:1.764em;color:rgba(255, 255, 255, 0.599);}@media (min-width: 768px) { .ld_fancy_heading_69e71be60b9ca p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69e71be60b9ca p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69e71be60b9ca p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_69e71be60b9ca p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_69e71be60b9ca p {margin-top:0px !important; margin-bottom:20px !important;  }  } .ld_fancy_heading_69e71be60b9ca .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 768px) { .ld_fancy_heading_69e71be60b9ca p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69e71be60b9ca p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69e71be60b9ca p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_69e71be60b9ca p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_69e71be60b9ca p {margin-top:0px !important; margin-bottom:20px !important;  }  } <\/style><div class=\"ld-fancy-heading custom-blue-content-space ld_fancy_heading_69e71be60b9ca\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Las redes sociales son una de las fuentes de informaci\u00f3n m\u00e1s usadas por los usuarios cuando deciden comprar o contratar un servicio. La profundidad de los detalles que los usuarios comparten sobre sus compras las convierte en una rica fuente de datos para las marcas. Con la adecuada estructuraci\u00f3n, estas fuentes pueden proporcionar una vista detallada de las etapas del customer journey; las cuales te ayudan a entender c\u00f3mo los usuarios toman decisiones y en qu\u00e9 punto tu marca o producto deja de tenerse en cuenta.<\/span><\/p><\/div><style>.ld_button_69e71be60bea0 .btn-icon{color:rgb(255, 255, 255);font-size:30px;width:60px !important;height:60px !important;}.ld_button_69e71be60bea0:hover .btn-icon{color:#0b1c47;}.ld_button_69e71be60bea0.btn-icon-solid .btn-icon{background:rgba(255, 255, 255, 0);}.ld_button_69e71be60bea0.btn-icon-solid:hover .btn-icon{background:rgba(255, 255, 255, 0.7);}.ld_button_69e71be60bea0:hover{color:rgba(255, 255, 255, 0.7);}.ld_button_69e71be60bea0:hover .btn-txt{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e71be60bea0:hover:not(.btn-icon-solid) .btn-icon i{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e71be60bea0.btn-icon-solid .btn-icon .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e71be60bea0{color:rgb(255, 255, 255);font-size:19px !important;letter-spacing:0.025em !important;}.ld_button_69e71be60bea0.btn .btn-txt, .ld_button_69e71be60bea0.btn .btn-txt{color:rgb(255, 255, 255);background:none;text-fill-color:currentcolor !important;-webkit-text-fill-color:currentcolor !important;background-clip:border-box !important;-webkit-background-clip:border-box !important;}<\/style><a href=\"#\" class=\"btn btn-naked btn-gradient btn-icon-block btn-icon-top btn-icon-custom-size btn-icon-circle btn-icon-solid btn-icon-ripple ld_button_69e71be60bea0\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollBelowSection&quot;:true,&quot;scrollSpeed&quot;:&quot;300&quot;}\">\n\t<span>\n\t\t\n\t\t\t\n\t<span class=\"btn-icon\"><span class=\"btn-gradient-bg btn-gradient-bg-hover\"><\/span><i class=\"icon-ion-ios-arrow-down\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n[\/vc_column][\/vc_row][vc_row content_placement=\u00bbmiddle\u00bb enable_content_animation=\u00bbyes\u00bb ca_init_scale_x=\u00bb1&#8243; ca_init_scale_y=\u00bb1&#8243; ca_init_scale_z=\u00bb1&#8243; ca_init_opacity=\u00bb0&#8243; ca_an_scale_x=\u00bb1&#8243; ca_an_scale_y=\u00bb1&#8243; ca_an_scale_z=\u00bb1&#8243; ca_an_opacity=\u00bb1&#8243; css=\u00bb.vc_custom_1597847023105{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #f3f5f8 !important;}\u00bb ca_duration=\u00bb1200&#8243; ca_delay=\u00bb150&#8243; ca_init_translate_x=\u00bb-26&#8243;][vc_column offset=\u00bbvc_col-md-10&#8243; css=\u00bb.vc_custom_1597846575025{border-left-width: 2px !important;padding-left: 60px !important;border-left-color: #39b9bf !important;border-left-style: solid !important;border-radius: 1px !important;}\u00bb]<style>.ld_fancy_heading_69e71be60c30c p{font-size:28px;line-height:1.764em;}@media (min-width: 992px) { .ld_fancy_heading_69e71be60c30c p {margin-right:15% !important;  }  } .ld_fancy_heading_69e71be60c30c .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69e71be60c30c p {margin-right:15% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71be60c30c\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Estos <\/span><i><span style=\"font-weight: 400\">customer journeys<\/span><\/i><span style=\"font-weight: 400\"> no son lineales y tampoco existe una soluci\u00f3n universal. Si no que personalizamos, categorizamos o adaptamos a la marca el <\/span><i><span style=\"font-weight: 400\">customer journey<\/span><\/i><span style=\"font-weight: 400\"> apoy\u00e1ndonos en datos reales de comportamiento y actitudes de los usuarios.<\/span><\/span><\/p><\/div>[\/vc_column][\/vc_row][vc_row content_placement=\u00bbmiddle\u00bb css=\u00bb.vc_custom_1597847391752{padding-bottom: 80px !important;}\u00bb][vc_column enable_content_animation=\u00bbyes\u00bb ca_init_scale_x=\u00bb1&#8243; ca_init_scale_y=\u00bb1&#8243; ca_init_scale_z=\u00bb1&#8243; ca_init_opacity=\u00bb0&#8243; ca_an_scale_x=\u00bb1&#8243; ca_an_scale_y=\u00bb1&#8243; ca_an_scale_z=\u00bb1&#8243; ca_an_opacity=\u00bb1&#8243; offset=\u00bbvc_col-md-6&#8243; responsive_css=\u00bbpadding_right_medium:7%25&#8243; ca_duration=\u00bb1600&#8243; ca_delay=\u00bb160&#8243; ca_init_translate_y=\u00bb30&#8243; el_class=\u00bbvc_col-sm-push-6&#8243;][vc_column_text css=\u00bb.vc_custom_1612883266946{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}\u00bb]<span style=\"font-weight: 400;\">En Convosphere, nuestros analistas son expertos trabajando con las herramientas precisas para generar las etapas del <\/span><i><span style=\"font-weight: 400;\">customer journey<\/span><\/i><span style=\"font-weight: 400;\"> y mejorar las estrategias de comunicaci\u00f3n y contenido de nuestros clientes. Descubrimos potenciales obst\u00e1culos en el proceso de toma de decisiones de compra para tu marca en particular y tu categor\u00eda en general. Identificamos en qu\u00e9 puntos los usuarios pueden estar abandonando el proceso de compra, y por qu\u00e9.<\/span>[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_column_text]<span style=\"font-weight: 400;\">Te ayudamos a entender las diferentes etapas del proceso de compra de tu consumidor, incluyendo su nivel de reconocimiento de marca y el proceso de toma de decisiones cuando eligen tu producto. Con esta visi\u00f3n clara, ser\u00e1s capaz de alcanzar a tus clientes de una manera m\u00e1s eficaz y tener una relaci\u00f3n m\u00e1s duradera y de confianza.<\/span>[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][\/vc_column][vc_column align=\u00bbtext-center\u00bb offset=\u00bbvc_col-md-offset-0 vc_col-md-6&#8243; el_class=\u00bbvc_col-sm-pull-6&#8243;]<style>.ld_images_group_container_69e71be60c76a {right:0px !important;  } .ld_images_group_container_69e71be60c76a {margin-right:0px !important;  } @media (min-width: 992px) { .ld_images_group_container_69e71be60c76a {margin-right:15% !important;  }  } <\/style><div id=\"ld_images_group_container_69e71be60c76a\" class=\"liquid-img-group-container ld_images_group_container_69e71be60c76a\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_69e71be60c94a\" class=\"liquid-img-group-single ld_images_group_element_69e71be60c94a\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/scott-graham-5fNmWej4tAA-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/scott-graham-5fNmWej4tAA-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/scott-graham-5fNmWej4tAA-unsplash-300x200.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][\/vc_row][vc_row enable_slideshow_bg=\u00bbyes\u00bb slideshow_effect=\u00bbscale\u00bb slideshow_images=\u00bb4190,4189,4188,4197,4187,4191,4192,4193,4194,4195,4198&#8243; 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 }  } <\/style><div id=\"ld_images_group_element_69e71be60d1d5\" class=\"liquid-img-group-single ld_images_group_element_69e71be60d1d5\" data-shadow-style=\"4\" data-roundness=\"6\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/mimi-thian-lp1AKIUV3yo-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/mimi-thian-lp1AKIUV3yo-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/mimi-thian-lp1AKIUV3yo-unsplash-300x225.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column enable_content_animation=\u00bbyes\u00bb ca_init_scale_x=\u00bb1&#8243; ca_init_scale_y=\u00bb1&#8243; ca_init_scale_z=\u00bb1&#8243; ca_init_opacity=\u00bb0&#8243; ca_an_scale_x=\u00bb1&#8243; ca_an_scale_y=\u00bb1&#8243; ca_an_scale_z=\u00bb1&#8243; ca_an_opacity=\u00bb1&#8243; offset=\u00bbvc_col-md-6&#8243; ca_duration=\u00bb1200&#8243; ca_delay=\u00bb120&#8243; ca_init_translate_x=\u00bb-37&#8243;]<style>.ld_fancy_heading_69e71be60d516 h2{font-size:40px;}.ld_fancy_heading_69e71be60d516 h2 {padding-left:5% !important;  } .ld_fancy_heading_69e71be60d516 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69e71be60d516 h2 {padding-left:5% !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71be60d516\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Elimina las barreras en tu Customer Journey<\/span><\/span><\/h2><\/div>[vc_column_text css=\u00bb.vc_custom_1612883398813{padding-left: 5% !important;}\u00bb]<span style=\"font-weight: 400;\">La escucha en redes sociales te ofrece <\/span><i><span style=\"font-weight: 400;\">insights<\/span><\/i><span style=\"font-weight: 400;\"> sobre el proceso de toma de decisiones del consumidor. Identificar las etapas del <\/span><i><span style=\"font-weight: 400;\">customer journey<\/span><\/i><span style=\"font-weight: 400;\"> permite descubrir posibles barreras a la compra. Conocer y superar estas barreras, as\u00ed como crear una experiencia personalizada para tu audiencia, ayudar\u00e1 a que el consumidor avance a lo largo del <\/span><i><span style=\"font-weight: 400;\">customer journey.<\/span><\/i>[\/vc_column_text]<style>.ld_spacer_69e71be60d7e3{height:32px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_69e71be60d7e3\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column offset=\u00bbvc_hidden-lg vc_hidden-md\u00bb]<div id=\"ld_images_group_container_69e71be60d90c\" class=\"liquid-img-group-container ld_images_group_container_69e71be60d90c\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_69e71be60da45 {margin-left:-110% !important;  }  } <\/style><div id=\"ld_images_group_element_69e71be60da45\" class=\"liquid-img-group-single ld_images_group_element_69e71be60da45\" data-shadow-style=\"4\" data-roundness=\"6\" data-inview=\"true\" 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-->[\/vc_column][vc_column css=\u00bb.vc_custom_1597844060918{margin-top: -120px !important;}\u00bb][vc_column_text css=\u00bb.vc_custom_1612885914141{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}\u00bb]<span style=\"font-weight: 400;\">Las empresas utilizan el an\u00e1lisis del <\/span><i><span style=\"font-weight: 400;\">customer journey<\/span><\/i><span style=\"font-weight: 400;\"> para crear campa\u00f1as de marketing relevantes y efectivas.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row enable_content_animation=\u00bbyes\u00bb ca_init_scale_x=\u00bb1&#8243; ca_init_scale_y=\u00bb1&#8243; ca_init_scale_z=\u00bb1&#8243; ca_init_opacity=\u00bb0&#8243; ca_an_scale_x=\u00bb1&#8243; ca_an_scale_y=\u00bb1&#8243; ca_an_scale_z=\u00bb1&#8243; ca_an_opacity=\u00bb1&#8243; css=\u00bb.vc_custom_1590763534215{margin-top: -40px !important;padding-bottom: 60px !important;}\u00bb 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class=\"ld-fancy-heading ld_fancy_heading_69e71be60dca6\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Para saber m\u00e1s acerca de nuestra metodolog\u00eda para identificar, medir y analizar el <\/span><span style=\"font-weight: 400\">customer journey<\/span><span style=\"font-weight: 400\"> y de c\u00f3mo te puede ayudar con tus decisiones estrat\u00e9gicas, cont\u00e1ctanos.<\/span><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner align=\u00bbtext-center\u00bb offset=\u00bbvc_col-md-offset-1 vc_col-md-4&#8243; responsive_css=\u00bbpadding_top_medium:5px\u00bb css=\u00bb.vc_custom_1601029848453{padding-top: 20px !important;}\u00bb]<style>.ld_button_69e71be60de67.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_69e71be60de67.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_69e71be60de67.btn-icon-solid:hover .btn-icon{background:rgb(255, 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