{"id":20396,"date":"2021-02-09T16:16:48","date_gmt":"2021-02-09T16:16:48","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=20396"},"modified":"2022-12-20T05:20:33","modified_gmt":"2022-12-20T05:20:33","slug":"audience-insights","status":"publish","type":"page","link":"https:\/\/convosphere.com\/es\/audience-insights\/","title":{"rendered":"Segmentaci\u00f3n de Audiencias y Personas"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=\u00bbyes\u00bb css=\u00bb.vc_custom_1671513628513{padding-top: 150px !important;padding-bottom: 150px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00bb gradient_bg=\u00bb-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)\u00bb responsive_css=\u00bbpadding_top_medium:100px|padding_bottom_medium:20px\u00bb el_class=\u00bbcustom-blue-banner-space\u00bb][vc_column enable_content_animation=\u00bbyes\u00bb ca_init_scale_x=\u00bb1&#8243; ca_init_scale_y=\u00bb1&#8243; ca_init_scale_z=\u00bb1&#8243; ca_init_opacity=\u00bb0&#8243; ca_an_scale_x=\u00bb1&#8243; ca_an_scale_y=\u00bb1&#8243; ca_an_scale_z=\u00bb1&#8243; ca_an_opacity=\u00bb1&#8243; align=\u00bbtext-center\u00bb offset=\u00bbvc_col-md-offset-1 vc_col-md-10&#8243; ca_duration=\u00bb1200&#8243; ca_delay=\u00bb150&#8243; ca_init_translate_y=\u00bb81&#8243; ca_init_rotate_z=\u00bb2&#8243; css=\u00bb.vc_custom_1601028603319{margin-top: -50px !important;}\u00bb]<style>.ld_fancy_heading_69d6b8faa76b9 h1{color:rgb(255, 255, 255);}.ld_fancy_heading_69d6b8faa76b9 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69d6b8faa76b9\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left h1\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"35\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Segmentaci\u00f3n de Audiencias y Personas<\/span><\/h1><\/div><style>.ld_fancy_heading_69d6b8faa7f1d p{font-size:21px;line-height:1.764em;color:rgba(255, 255, 255, 0.599);}@media (min-width: 768px) { .ld_fancy_heading_69d6b8faa7f1d p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69d6b8faa7f1d p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69d6b8faa7f1d p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_69d6b8faa7f1d p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_69d6b8faa7f1d p {margin-top:0px !important; margin-bottom:20px !important;  }  } .ld_fancy_heading_69d6b8faa7f1d .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 768px) { .ld_fancy_heading_69d6b8faa7f1d p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69d6b8faa7f1d p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69d6b8faa7f1d p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_69d6b8faa7f1d p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_69d6b8faa7f1d p {margin-top:0px !important; margin-bottom:20px !important;  }  } <\/style><div class=\"ld-fancy-heading custom-blue-content-space ld_fancy_heading_69d6b8faa7f1d\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Segmentamos y perfilamos la audiencia a partir de la informaci\u00f3n org\u00e1nica disponible y su grafo social. 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El perfilado de tus audiencias en medios sociales te puede ayudar a comprender:<\/span><\/p>\n<p><\/span><\/p><\/div>[vc_empty_space height=\u00bb50px\u00bb][\/vc_column][vc_column offset=\u00bbvc_col-md-5&#8243;][vc_empty_space height=\u00bb50px\u00bb]<style>.vc_accordion_69d6b8fabe53c .accordion-title{font-size:17px;line-height:1.5em;}.vc_accordion_69d6b8fabe53c .accordion-title a{color:#0b1c47;}.vc_accordion_69d6b8fabe53c .active .accordion-title a{color:#39b9bf;}.vc_accordion_69d6b8fabe53c .accordion-title a, .vc_accordion_69d6b8fabe53c .accordion-item{border-color:rgba(0, 0, 0, 0.1);}<\/style><div class=\"accordion accordion-md accordion-title-underlined accordion-expander-left vc_accordion_69d6b8fabe53c\" id=\"vc_accordion_69d6b8fabe53c\" role=\"tablist\" aria-multiselectable=\"true\">\n\n\t<div class=\"accordion-item panel  active \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_fwrserf456g\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69d6b8fabe53c\" href=\"#fwrserf456g\" aria-expanded=\"true\" aria-controls=\"fwrserf456g\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tCaracter\u00edsticas demogr\u00e1ficas y geodemogr\u00e1ficas\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"fwrserf456g\" class=\"accordion-collapse collapse in\" role=\"tabpanel\" aria-labelledby=\"heading_fwrserf456g\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<span style=\"font-weight: 400;\">\u00bfQui\u00e9nes son y d\u00f3nde podemos encontrarlos?<\/span>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838216928-6d666a67-155b\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69d6b8fabe53c\" href=\"#ld-1597838216928-6d666a67-155b\" aria-expanded=\"false\" aria-controls=\"ld-1597838216928-6d666a67-155b\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tComportamiento y actitudes\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838216928-6d666a67-155b\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838216928-6d666a67-155b\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<span style=\"font-weight: 400;\">\u00bfQu\u00e9 opinan sobre tu segmento y tus marcas?<\/span>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838237695-2f9da39a-1347\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69d6b8fabe53c\" href=\"#ld-1597838237695-2f9da39a-1347\" aria-expanded=\"false\" aria-controls=\"ld-1597838237695-2f9da39a-1347\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tProbabilidad de reaccionar ante contenido espec\u00edfico\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838237695-2f9da39a-1347\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838237695-2f9da39a-1347\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<span style=\"font-weight: 400;\">\u00bfQu\u00e9 mensajes destacan sobre el resto y hacen que esta audiencia reaccione positivamente?<\/span>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838268793-cc41d363-2a7b\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69d6b8fabe53c\" href=\"#ld-1597838268793-cc41d363-2a7b\" aria-expanded=\"false\" aria-controls=\"ld-1597838268793-cc41d363-2a7b\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tComportamientos de consumo\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838268793-cc41d363-2a7b\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838268793-cc41d363-2a7b\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<span style=\"font-weight: 400;\">\u00bfC\u00f3mo toman decisiones? \u00bfCu\u00e1les son sus motivaciones y barreras de compra?<\/span>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69d6b8fabe53c\" href=\"#ld-1597838292451-fdfae3e3-2a63\" aria-expanded=\"false\" aria-controls=\"ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tConsumo medi\u00e1tico y oportunidades de targeting\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838292451-fdfae3e3-2a63\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<span style=\"font-weight: 400;\">\u00bfQu\u00e9 medios ofrecen las mejores oportunidades para conectar con tus clientes, tanto en plataformas gen\u00e9ricas como de nicho?<\/span>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838312335-9d2cc472-0b48\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69d6b8fabe53c\" href=\"#ld-1597838312335-9d2cc472-0b48\" aria-expanded=\"false\" aria-controls=\"ld-1597838312335-9d2cc472-0b48\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tAficiones e intereses\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838312335-9d2cc472-0b48\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838312335-9d2cc472-0b48\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<span style=\"font-weight: 400;\">\u00bfQu\u00e9 les gusta hacer en su tiempo libre? \u00bfQu\u00e9 oportunidades hay para crear contenido y promocionar tu marca?<\/span>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>[vc_empty_space height=\u00bb50px\u00bb][\/vc_column][\/vc_row][vc_row enable_slideshow_bg=\u00bbyes\u00bb slideshow_effect=\u00bbscale\u00bb slideshow_images=\u00bb4190,4189,4188,4197,4187,4191,4192,4193,4194,4195,4198&#8243; css=\u00bb.vc_custom_1589546802313{padding-top: 150px !important;padding-bottom: 150px !important;background-color: #bcbcbc 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!important;}\u00bb]<div id=\"ld_images_group_container_69d6b8fabebdc\" class=\"liquid-img-group-container ld_images_group_container_69d6b8fabebdc\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_69d6b8fabedbd {margin-top:-15% !important; margin-left:-54% !important;  }  } <\/style><div id=\"ld_images_group_element_69d6b8fabedbd\" class=\"liquid-img-group-single ld_images_group_element_69d6b8fabedbd\" >\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" data-parallax=\"true\" data-parallax-from='{\"translateY\":89}' data-parallax-to='{\"translateY\":-103}' data-parallax-options='{\"overflowHidden\":false,\"easing\":\"linear\"}'>\n\t\t\t<figure ><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column offset=\u00bbvc_col-lg-4 vc_col-md-6&#8243;]<style>@media (min-width: 992px) { .ld_spacer_69d6b8fabf17a{height:110px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69d6b8fabf17a\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69d6b8fabf2de h2{font-size:40px;line-height:1.2em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_69d6b8fabf2de h2 {margin-left:-150px !important;  }  } .ld_fancy_heading_69d6b8fabf2de .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69d6b8fabf2de h2 {margin-left:-150px !important;  }  } <\/style><div class=\"ld-fancy-heading mask-text ld_fancy_heading_69d6b8fabf2de\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":\"1200\",\"delay\":\"150\",\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"translateY\":100},\"animations\":{\"translateY\":0}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Descubre nuevos p\u00fablicos objetivos<\/span><\/span><\/h2><\/div><style>@media (min-width: 992px) { .ld_spacer_69d6b8fabf536{height:38px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69d6b8fabf536\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69d6b8fabf632 p{font-size:21px;line-height:1.25em;color:rgb(255, 255, 255);}.ld_fancy_heading_69d6b8fabf632 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69d6b8fabf632 p {margin-right:5% !important;  }  } .ld_fancy_heading_69d6b8fabf632 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69d6b8fabf632 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69d6b8fabf632 p {margin-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69d6b8fabf632\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Nuestra metodolog\u00eda de segmentaci\u00f3n de clientes no se basa en unos par\u00e1metros pre-definidos que agrupan a los consumidores. Por el contrario, son los comportamientos naturales de nuestros consumidores los que gu\u00edan el proceso de segmentaci\u00f3n. Esto significa que en muchos proyectos descubrimos grupos y subgrupos de personas que antes no se hab\u00edan tenido en cuenta, y que pueden representar un nuevo mercado potencialmente rentable e importante.<\/span><\/p>\n<p><\/span><\/p><\/div><style>.ld_spacer_69d6b8fabf77d{height:35px;}@media (min-width: 992px) { .ld_spacer_69d6b8fabf77d{height:50px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69d6b8fabf77d\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column][vc_row_inner gap=\u00bb30&#8243; css=\u00bb.vc_custom_1597841982699{padding-bottom: 40px !important;}\u00bb][vc_column_inner width=\u00bb1\/2&#8243; css=\u00bb.vc_custom_1590762023466{border-left-width: 2px !important;padding-left: 10% !important;border-left-color: rgba(255,255,255,0.3) !important;border-left-style: solid !important;}\u00bb]<style>.ld_fancy_heading_69d6b8fabf866 p{font-size:17px;line-height:1.5em;color:rgb(255, 255, 255);}.ld_fancy_heading_69d6b8fabf866 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69d6b8fabf866\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Al segmentar y perfilar una audiencia de esta manera, y utilizando herramientas de perfilado de audiencias, podemos comprender a qui\u00e9n debe dirigirse una organizaci\u00f3n y c\u00f3mo hacerlo. Comprender la industria y lo que tu marca quiere lograr es clave para lograr tus objetivos.<\/span><\/p>\n<p><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243; css=\u00bb.vc_custom_1590762184666{border-left-width: 2px !important;padding-left: 10% !important;border-left-color: rgba(255,255,255,0.3) !important;border-left-style: solid !important;}\u00bb]<style>.ld_fancy_heading_69d6b8fabfa17 p{font-size:17px;line-height:1.5em;color:rgb(255, 255, 255);}.ld_fancy_heading_69d6b8fabfa17 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69d6b8fabfa17\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">La segmentaci\u00f3n de audiencias ayuda a optimizar tu estrategia de marketing y enfocarla de una manera m\u00e1s personalizada. Los beneficios se materializan en la definici\u00f3n de tu p\u00fablico objetivo, la adaptaci\u00f3n de tu estrategia de marketing, la mejora de tasas de conversi\u00f3n, y la mejora de la relaci\u00f3n con tus clientes y usuarios. Despu\u00e9s de todo, cuando un cliente se siente identificado con algo es m\u00e1s probable que invierta en ello y sea receptivo. Cuando se realiza correctamente, la segmentaci\u00f3n permite personalizar tu estrategia de marketing.<\/span><\/p>\n<p><\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row enable_content_animation=\u00bbyes\u00bb ca_init_scale_x=\u00bb1&#8243; ca_init_scale_y=\u00bb1&#8243; ca_init_scale_z=\u00bb1&#8243; ca_init_opacity=\u00bb0&#8243; ca_an_scale_x=\u00bb1&#8243; ca_an_scale_y=\u00bb1&#8243; ca_an_scale_z=\u00bb1&#8243; ca_an_opacity=\u00bb1&#8243; css=\u00bb.vc_custom_1590763534215{margin-top: -40px !important;padding-bottom: 60px !important;}\u00bb ca_duration=\u00bb1200&#8243; ca_init_translate_y=\u00bb50&#8243; ca_init_rotate_x=\u00bb-85&#8243; ca_init_translate_z=\u00bb-151&#8243;][vc_column css=\u00bb.vc_custom_1597844792351{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover 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contacto contigo.<\/span><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner align=\u00bbtext-center\u00bb offset=\u00bbvc_col-md-offset-1 vc_col-md-4&#8243; responsive_css=\u00bbpadding_top_medium:5px\u00bb css=\u00bb.vc_custom_1601029777301{padding-top: 20px !important;}\u00bb]<style>.ld_button_69d6b8fabfd57.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_69d6b8fabfd57.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_69d6b8fabfd57.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_69d6b8fabfd57{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:16px !important;box-shadow:0px 0px 30px 5px rgba(11,10,63,0.06);}.ld_button_69d6b8fabfd57:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:#0b1c47;}.ld_button_69d6b8fabfd57 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 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class=\"fancy-box fancy-box-case-study scheme-light fancy-box-custom-height ld_content_box_69d6b8fac0518\" data-hover3d=\"true\">\n\n\t<div class=\"fancy-box-contents border-radius-5\" data-stacking-factor=\"0.5\">\n\n\t\t<div class=\"cb-img-container border-radius-5\">\n\n\t\t\t<figure class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1568.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1568.jpg\" class=\"invisible\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1568.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1568-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1568-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Identificaci\u00f3n del customer journey<\/h3>\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"\/customer-journey-mapping\/\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column][\/vc_row][vc_row disable_element=\u00bbyes\u00bb css=\u00bb.vc_custom_1600771591184{margin-top: 40px !important;border-top-width: 1px !important;padding-top: 80px !important;padding-bottom: 80px !important;border-top-color: #eff4fc !important;border-top-style: solid !important;}\u00bb][vc_column width=\u00bb1\/3&#8243;]<style>.ld_fancy_heading_69d6b8fac0a8c h2{font-size:28px;background:rgb(243, 245, 248);}.ld_fancy_heading_69d6b8fac0a8c h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_69d6b8fac0a8c h2 {margin-bottom:0.75em !important;  } .ld_fancy_heading_69d6b8fac0a8c .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69d6b8fac0a8c h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_69d6b8fac0a8c h2 {margin-bottom:0.75em !important;  } <\/style><div class=\"ld-fancy-heading ld-fh-has-fill ld_fancy_heading_69d6b8fac0a8c\">\n\t<h2 class=\"semi-round lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> You may also be interested in&#8230;<\/span><\/h2><\/div>[\/vc_column][vc_column width=\u00bb1\/3&#8243;]<style>.ld_content_box_69d6b8fac0e6c{min-height:400px;}<\/style><div id=\"ld_content_box_69d6b8fac0e6c\" class=\"fancy-box fancy-box-case-study scheme-light fancy-box-custom-height ld_content_box_69d6b8fac0e6c\" data-hover3d=\"true\">\n\n\t<div class=\"fancy-box-contents border-radius-5\" data-stacking-factor=\"0.5\">\n\n\t\t<div class=\"cb-img-container border-radius-5\">\n\n\t\t\t<figure class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507.jpg\" class=\"invisible\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Competitor Analysis<\/h3>\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"\/competitor-analysis\/\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column][vc_column width=\u00bb1\/3&#8243;]<style>.ld_content_box_69d6b8fac13d7{min-height:400px;}<\/style><div id=\"ld_content_box_69d6b8fac13d7\" class=\"fancy-box fancy-box-case-study scheme-light fancy-box-custom-height ld_content_box_69d6b8fac13d7\" data-hover3d=\"true\">\n\n\t<div class=\"fancy-box-contents border-radius-5\" data-stacking-factor=\"0.5\">\n\n\t\t<div class=\"cb-img-container border-radius-5\">\n\n\t\t\t<figure class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg\" class=\"invisible\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Customer Journey Mapping<\/h3>\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"\/customer-journey-mapping\/\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row 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