{"id":20174,"date":"2021-02-03T14:32:51","date_gmt":"2021-02-03T14:32:51","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=20174"},"modified":"2022-04-29T08:48:45","modified_gmt":"2022-04-29T08:48:45","slug":"case-study-using-social-listening-to-map-the-patients-emotional-journey","status":"publish","type":"page","link":"https:\/\/convosphere.com\/es\/case-study-using-social-listening-to-map-the-patients-emotional-journey\/","title":{"rendered":"Case Study: Using Social Listening to Map the Patient\u2019s Emotional Journey"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1><\/h1>\n<h1>Case study: Using Social Listening to Map the Patient&#8217;s Emotional Journey<\/h1>\n<h4 style=\"text-align: left;\"><a href=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/02\/Convosphere_Case-Study-Report_Patient-Emotional-Journey-Analysis.pdf\"><img decoding=\"async\" class=\"aligncenter wp-image-19554 size-large\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/12\/PatientJourneyBanner2-1-1-1024x468.jpg\" alt=\"\" width=\"780\" height=\"356\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/12\/PatientJourneyBanner2-1-1-1024x468.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/12\/PatientJourneyBanner2-1-1-300x137.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/12\/PatientJourneyBanner2-1-1.jpg 2048w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/h4>\n<h4 style=\"text-align: center;\"><\/h4>\n<p>[\/vc_column_text][vc_row_inner css=\u00bb.vc_custom_1612432272583{padding-top: 20px !important;padding-bottom: 40px !important;}\u00bb][vc_column_inner align=\u00bbtext-center\u00bb]<style>.ld_button_69d77e2900d0e.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_69d77e2900d0e:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:rgb(51, 112, 163);}.ld_button_69d77e2900d0e .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_69d77e2900d0e:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(255, 255, 255);}.ld_button_69d77e2900d0e:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(255, 255, 255);}<\/style><a href=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/04\/Convosphere_Case-Study-Report_Patient-Emotional-Journey_MS-2.pdf\" class=\"btn btn-solid btn-lg circle btn-bordered border-thick ld_button_69d77e2900d0e\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">Download Case Study Report<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<h4>Map the Patient\u2019s Emotional Journey to answer your key business questions and empower your customer engagement strategy for greater impact and engagement in any market.<\/h4>\n<h4><a href=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/04\/Convosphere_Case-Study-Report_Patient-Emotional-Journey_MS-2.pdf\">Download your free copy of our case study report today.<\/a><\/h4>\n<p>Learn how Convosphere\u2019s patient-centric, multilingual social listening can be used to map the Patient\u2019s Emotional Journey across markets and therapy areas, and how this can provide you with a deeper understanding of the emotional impact of the disease and treatment to answer key business questions, including:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><strong>How do patients perceive their treatment options and what matters most to them?<\/strong><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><strong>Why do some patients become non-adherent or switch from one treatment to another?<\/strong><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><strong>How can we identify and break through treatment adoption barriers?<\/strong><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><strong>How can we uncover patients&#8217; unmet needs?<\/strong><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Social listening platforms are a good way for pharma brands to derive value from online patient conversation.<\/span> <span style=\"font-weight: 400;\">They can help pharma researchers build a <\/span><a href=\"https:\/\/convosphere.com\/case-study\/therapeutic-area-overview-lscd\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">therapy area<\/span><\/a><span style=\"font-weight: 400;\"> overview, track their brand share of voice against <\/span><a href=\"https:\/\/convosphere.com\/competitor-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">competitors<\/span><\/a><span style=\"font-weight: 400;\">, monitor stakeholder conversations and sentiment. They can even help build a treatment journey to pinpoint the conversation drivers of each stage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But to <\/span><i><span style=\"font-weight: 400;\">truly <\/span><\/i><span style=\"font-weight: 400;\">listen to the patients and learn from their experiences, pharma brands should never rely on automated tools alone. Instead, they need to recognise the need for human-led analysis. After all, patients are individuals and so social media monitoring tools are, many times, unsuited to untangle the complexities of the human mind.<\/span><\/p>\n<p>This <a href=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/04\/Convosphere_Case-Study-Report_Patient-Emotional-Journey_MS-2.pdf\">case study<\/a> report demonstrates the value of Patient Emotional Journey Analysis and how, by mapping the Patient&#8217;s Emotional Journey, Convosphere helped a multinational pharmaceutical brand, operating in the Multiple Sclerosis (MS) market, uncover and address the emotions, motivations and challenges experienced by MS Patients.<\/p>\n<p><strong><a href=\"https:\/\/convosphere.com\/on-demand-webinar-using-social-listening-to-map-the-patients-emotional-journey-video\/\" target=\"_blank\" rel=\"noopener\">Watch the case study webinar.<\/a><\/strong><\/p>\n<h4 style=\"text-align: center;\"><\/h4>\n<p>[\/vc_column_text][vc_row_inner css=\u00bb.vc_custom_1612432272583{padding-top: 20px !important;padding-bottom: 40px !important;}\u00bb][vc_column_inner align=\u00bbtext-center\u00bb]<style>.ld_button_69d77e290283d.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_69d77e290283d:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:rgb(51, 112, 163);}.ld_button_69d77e290283d .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_69d77e290283d:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(255, 255, 255);}.ld_button_69d77e290283d:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(255, 255, 255);}<\/style><a href=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/04\/Convosphere_Case-Study-Report_Patient-Emotional-Journey_MS-2.pdf\" class=\"btn btn-solid btn-lg circle btn-bordered border-thick ld_button_69d77e290283d\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">Download Case Study Report<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=\u00bbmiddle\u00bb enable_content_animation=\u00bbyes\u00bb ca_init_scale_x=\u00bb1&#8243; ca_init_scale_y=\u00bb1&#8243; ca_init_scale_z=\u00bb1&#8243; ca_init_opacity=\u00bb1&#8243; ca_an_scale_x=\u00bb1&#8243; ca_an_scale_y=\u00bb1&#8243; ca_an_scale_z=\u00bb1&#8243; ca_an_opacity=\u00bb1&#8243; css=\u00bb.vc_custom_1612431797786{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #f3f5f8 !important;}\u00bb][vc_column enable_column_shadowbox=\u00bbyes\u00bb align=\u00bbtext-center\u00bb css=\u00bb.vc_custom_1612431734163{padding-top: 70px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-color: #ffffff !important;border-radius: 5px !important;}\u00bb column_box_shadow=\u00bb%5B%7B%7D%5D\u00bb][vc_row_inner gap=\u00bb0&#8243;][vc_column_inner]<style>.ld_section_title_69d77e290300d h2{font-size:26px;margin-top:7px !important;;margin-bottom:7px !important;;}<\/style><header class=\"fancy-title ld_section_title_69d77e290300d\">\n\t<h2>Want to find out how Convosphere\u2019s Patient Emotional Journey Analysis can help you make strategic data-driven decisions to boost customer engagement success?<\/h2>\t\t<\/header><style>.ld_button_69d77e290318e.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_69d77e290318e:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:rgb(51, 112, 163);}.ld_button_69d77e290318e .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_69d77e290318e:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(255, 255, 255);}.ld_button_69d77e290318e:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(255, 255, 255);}<\/style><a href=\"https:\/\/convosphere.com\/contact-us-for-global-insights\/\" title=\"Contact\" class=\"btn btn-solid btn-lg circle btn-bordered border-thick ld_button_69d77e290318e\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">Contact Us<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Case study: Using Social Listening to Map the Patient&#8217;s Emotional Journey [\/vc_column_text][vc_row_inner css=\u00bb.vc_custom_1612432272583{padding-top: 20px&#8230;<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-20174","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Using Social Listening to Map the Patient\u2019s Emotional Journey - Convosphere<\/title>\n<meta name=\"description\" content=\"How to map the patient\u2019s emotional journey using Convosphere&#039;s proprietary behavioural science methodology and deep cultural insights.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Using Social Listening to Map the Patient\u2019s Emotional Journey - Convosphere\" 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