{"id":27733,"date":"2022-03-16T13:09:04","date_gmt":"2022-03-16T13:09:04","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=27733"},"modified":"2022-03-18T09:55:07","modified_gmt":"2022-03-18T09:55:07","slug":"whitepaper-marketing-de-influencers-en-el-sector-farmaceutico-y-sanitario-aprende-a-identificarlos-y-relacionarte-con-ellos","status":"publish","type":"page","link":"https:\/\/convosphere.com\/de\/whitepaper-marketing-de-influencers-en-el-sector-farmaceutico-y-sanitario-aprende-a-identificarlos-y-relacionarte-con-ellos\/","title":{"rendered":"[Whitepaper] Marketing de influencers en el sector farmac\u00e9utico y sanitario: Aprende a identificarlos y relacionarte con ellos"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_placement=&#8220;middle&#8220; enable_gradient=&#8220;yes&#8220; enable_overlay=&#8220;yes&#8220; css=&#8220;.vc_custom_1624896099788{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/rings.png?id=24103) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; gradient_bg=&#8220;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8220; responsive_css=&#8220;padding_top_medium:140px|padding_bottom_medium:170px&#8220; overlay_bg=&#8220;rgba(33, 104, 156, 0.91)&#8220;][vc_column width=&#8220;2\/3&#8243; enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; align=&#8220;text-left&#8220; ca_duration=&#8220;1200&#8243; ca_delay=&#8220;150&#8243; ca_init_translate_y=&#8220;81&#8243; ca_init_rotate_z=&#8220;2&#8243; css=&#8220;.vc_custom_1647356036797{margin-top: -50px !important;padding-right: 100px !important;}&#8220;]<style>.ld_fancy_heading_69f59e36e3d3a h1{color:rgb(255, 255, 255);}.ld_fancy_heading_69f59e36e3d3a .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f59e36e3d3a\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left h1\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"35\"}'><span class=\"ld-fh-txt\"> <strong>Aprende a Identificar a Los L\u00edderes De Opini\u00f3n Online (KOIs) y Optimizar Tu Estrategia de Marketing De Influencers<\/strong><\/span><\/h1><\/div><style>.ld_fancy_heading_69f59e36e457e p{color:rgb(255, 255, 255);}.ld_fancy_heading_69f59e36e457e .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f59e36e457e\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Descarga nuestro nuevo whitepaper para saber c\u00f3mo las marcas del sector farmac\u00e9utico y sanitario pueden aprovechar el marketing en redes sociales escuchando y colaborando con influencers<\/span><\/p><\/div><style>.ld_button_69f59e36e4ac1 .btn-icon{color:rgb(255, 255, 255);font-size:30px;width:60px !important;height:60px !important;}.ld_button_69f59e36e4ac1:hover .btn-icon{color:#0b1c47;}.ld_button_69f59e36e4ac1.btn-icon-solid .btn-icon{background:rgba(255, 255, 255, 0);}.ld_button_69f59e36e4ac1.btn-icon-solid:hover .btn-icon{background:rgba(255, 255, 255, 0.7);}.ld_button_69f59e36e4ac1:hover{color:rgba(255, 255, 255, 0.7);}.ld_button_69f59e36e4ac1:hover .btn-txt{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69f59e36e4ac1:hover:not(.btn-icon-solid) .btn-icon i{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69f59e36e4ac1.btn-icon-solid .btn-icon .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69f59e36e4ac1{color:rgb(255, 255, 255);font-size:19px !important;letter-spacing:0.025em !important;}.ld_button_69f59e36e4ac1.btn .btn-txt, .ld_button_69f59e36e4ac1.btn .btn-txt{color:rgb(255, 255, 255);background:none;text-fill-color:currentcolor !important;-webkit-text-fill-color:currentcolor !important;background-clip:border-box !important;-webkit-background-clip:border-box !important;}<\/style><a href=\"#\" class=\"btn btn-naked btn-gradient btn-icon-block btn-icon-top btn-icon-custom-size btn-icon-circle btn-icon-solid btn-icon-ripple ld_button_69f59e36e4ac1\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollBelowSection&quot;:true,&quot;scrollSpeed&quot;:&quot;300&quot;}\">\n\t<span>\n\t\t\n\t\t\t\n\t<span class=\"btn-icon\"><span class=\"btn-gradient-bg btn-gradient-bg-hover\"><\/span><i class=\"icon-ion-ios-arrow-down\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n[\/vc_column][vc_column width=&#8220;1\/3&#8243;][vc_gallery interval=&#8220;3&#8243; images=&#8220;28067,28046,28053,28060&#8243; img_size=&#8220;large&#8220; onclick=&#8220;&#8220;][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1613133180917{margin-top: -100px !important;padding-bottom: 60px !important;}&#8220; el_id=&#8220;form&#8220;][vc_column enable_column_shadowbox=&#8220;yes&#8220; css=&#8220;.vc_custom_1600780868760{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8220; column_box_shadow=&#8220;%5B%7B%22y_offset%22%3A%2250px%22%2C%22blur_radius%22%3A%2250px%22%2C%22spread_radius%22%3A%225px%22%2C%22shadow_color%22%3A%22rgba(0%2C%200%2C%200%2C%200.05)%22%7D%5D&#8220;][vc_row_inner content_placement=&#8220;middle&#8220;][vc_column_inner width=&#8220;7\/12&#8243; responsive_css=&#8220;margin_bottom_medium:0px&#8220; css=&#8220;.vc_custom_1613133385207{margin-bottom: 32px !important;}&#8220;]<style>.ld_fancy_heading_69f59e36e4fc5 h2{font-size:40px;}.ld_fancy_heading_69f59e36e4fc5 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f59e36e4fc5\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <strong>Descubre c\u00f3mo los datos sociales pueden impactar en tu programa de marketing de influencers y aumentar tu \u00e9xito comercial.<\/strong><\/span><\/h2><\/div>[vc_separator color=&#8220;custom&#8220; align=&#8220;align_left&#8220; border_width=&#8220;2&#8243; accent_color=&#8220;#39b9bf&#8220;][vc_column_text css=&#8220;.vc_custom_1646731806846{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #f3f5f8 !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8220;]<strong>Descarga nuestro nuevo whitepaper para saber c\u00f3mo la escucha social y los datos sociales pueden ayudar a tu empresa a definir una estrategia de marketing de influencers exitosa.<\/strong>[\/vc_column_text][vc_empty_space height=&#8220;10px&#8220;][vc_column_text]<span style=\"font-weight: 400;\">El marketing de influencers se ha convertido en una parte integral de todas las industrias hoy en d\u00eda. Para que el marketing en redes sociales sea eficiente y cumpla con las normas, las organizaciones farmac\u00e9uticas y sanitarias deben establecer relaciones con sus Influencers Online (KOIs), incluyendo a los HCPs, pacientes, celebridades, grupos de apoyo al pacientes y cuidadores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este whitepaper damos respuesta a las siguientes preguntas de negocio:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u2022 \u00bfCu\u00e1l es la mejor manera de relacionarse con los l\u00edderes de opini\u00f3n online?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u2022 \u00bfQu\u00e9 podemos aprender de los influencers?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u2022<\/span><span style=\"font-weight: 400;\">\u00a0\u00bfC\u00f3mo podemos medir las colaboraci\u00f3n con l\u00edderes de opini\u00f3n online?<\/span><\/li>\n<\/ul>\n<p><strong>Encuentra las respuestas en nuestro nuevo whitepaper sobre los l\u00edderes de opini\u00f3n online (KOIs). Descarga una copia hoy mismo.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;5\/12&#8243;][vc_raw_html]JTVCcXVmb3JtJTIwaWQlM0QlMjI5MCUyMiUyMG5hbWUlM0QlMjJUaGUlMjBSaXNlJTIwb2YlMjBLZXklMjBPbmxpbmUlMjBJbmZsdWVuY2VycyUyMFNwYW5pc2glMjIlNUQ=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1613133323410{padding-top: 30px !important;padding-bottom: 80px !important;}&#8220;][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-6 vc_hidden-sm vc_hidden-xs&#8220;]<div id=\"ld_images_group_container_69f59e36e545a\" class=\"liquid-img-group-container ld_images_group_container_69f59e36e545a\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_69f59e36e564f {margin-left:-50% !important;  }  } <\/style><div id=\"ld_images_group_element_69f59e36e564f\" class=\"liquid-img-group-single 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width=&#8220;1\/2&#8243; enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; offset=&#8220;vc_col-md-6&#8243; ca_duration=&#8220;1200&#8243; ca_delay=&#8220;120&#8243; ca_init_translate_x=&#8220;-37&#8243; responsive_css=&#8220;padding_left_medium:5%25&#8243;]<style>.ld_fancy_heading_69f59e36e5a89 h2{font-size:35px;}.ld_fancy_heading_69f59e36e5a89 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f59e36e5a89\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <strong>Nuestra estrategia probada de 5 pasos no s\u00f3lo ayuda a las organizaciones a identificar a los l\u00edderes de opini\u00f3n m\u00e1s adecuados para sus necesidades de marketing, sino tambi\u00e9n a aprovechar las colaboraciones con influencers para obtener el m\u00e1ximo retorno de la inversi\u00f3n.<\/strong><\/span><\/h2><\/div>[vc_column_text][\/vc_column_text]<style>.ld_spacer_69f59e36e5edb{height:32px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_69f59e36e5edb\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8220;middle&#8220;][vc_column width=&#8220;1\/2&#8243;]<style>.ld_fancy_heading_69f59e36e6017 h2{font-size:40px;}.ld_fancy_heading_69f59e36e6017 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f59e36e6017\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <strong>En este whitepaper damos respuesta a las siguientes preguntas de negocio:<\/strong><\/span><\/h2><\/div><style>.ld_fancy_heading_69f59e36e642b .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f59e36e642b\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00bfCu\u00e1l es la diferencia entre KOIs (l\u00eddres de opini\u00f3n online) y KOLs (l\u00edderes de opini\u00f3n tradicionales)?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00bfC\u00f3mo puede beneficiarse la industria farmac\u00e9utica de la colaboraci\u00f3n con l\u00edderes de opini\u00f3n online?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00bfC\u00f3mo se puede desarrollar una estrategia de \u00e9xito de marketing de influencers?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00bfC\u00f3mo se puede cultivar una colaboraci\u00f3n a largo plazo entre la industria farmac\u00e9utica y los l\u00edderes de opini\u00f3n online?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00bfC\u00f3mo se puede medir el \u00e9xito de las colaboraciones entre farmac\u00e9uticas e influencers?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00bfCu\u00e1les son los retos de las colaboraciones entre farmac\u00e9uticas e influencers?<\/span><\/li>\n<\/ul>\n<p><\/span><\/p><\/div>[\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-6&#8243;]<div id=\"ld_images_group_container_69f59e36e6791\" class=\"liquid-img-group-container ld_images_group_container_69f59e36e6791\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_69f59e36e68df {margin-right:-50% !important;  }  } <\/style><div id=\"ld_images_group_element_69f59e36e68df\" class=\"liquid-img-group-single ld_images_group_element_69f59e36e68df\" data-shadow-style=\"4\" data-roundness=\"6\" data-inview=\"true\" data-animate-shadow=\"true\" 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ld_button_69f59e36e710b\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollSpeed&quot;:&quot;300&quot;}\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">Descarga Whitepaper<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_placement=&#8220;middle&#8220; enable_gradient=&#8220;yes&#8220; enable_overlay=&#8220;yes&#8220; css=&#8220;.vc_custom_1624896099788{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/rings.png?id=24103) !important;background-position: center !important;background-repeat: no-repeat 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