{"id":24017,"date":"2021-06-28T10:09:02","date_gmt":"2021-06-28T10:09:02","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=24017"},"modified":"2022-10-14T11:09:17","modified_gmt":"2022-10-14T11:09:17","slug":"cultural-insights","status":"publish","type":"page","link":"https:\/\/convosphere.com\/de\/cultural-insights\/","title":{"rendered":"Cultural Insights"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row gap=&#8220;0&#8243; enable_gradient=&#8220;yes&#8220; css=&#8220;.vc_custom_1655459473046{padding-top: 50px !important;padding-bottom: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; gradient_bg=&#8220;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8220; responsive_css=&#8220;padding_top_large:60px|padding_bottom_large:30px|padding_top_medium:60px|padding_bottom_medium:30px&#8220;][vc_column enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-2 vc_col-md-8&#8243; ca_duration=&#8220;1200&#8243; ca_delay=&#8220;150&#8243; ca_init_translate_y=&#8220;81&#8243; ca_init_rotate_z=&#8220;2&#8243; css=&#8220;.vc_custom_1655459773755{margin-top: 0px !important;}&#8220;]<style>.ld_fancy_heading_69dae894197ad h1{color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_69dae894197ad h1 {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69dae894197ad h1 {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69dae894197ad h1 {margin-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69dae894197ad h1 {margin-bottom:0px !important;  }  } .ld_fancy_heading_69dae894197ad .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69dae894197ad h1 {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69dae894197ad h1 {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69dae894197ad h1 {margin-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69dae894197ad h1 {margin-bottom:0px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_69dae894197ad\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"\"}'><span class=\"ld-fh-txt\"> The Value of Cultural Insights<\/span><\/h1><\/div><style>.ld_fancy_heading_69dae89419f05 p{font-size:21px;line-height:1.764em;color:rgba(255, 255, 255, 0.74);}@media (min-width: 992px) { .ld_fancy_heading_69dae89419f05 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69dae89419f05 p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_69dae89419f05 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69dae89419f05 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69dae89419f05 p {padding-top:0px !important; padding-bottom:0px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_69dae89419f05\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">While the findings of social data research can have correlation and relevancy across different markets \u2013 true insights need to take into account not just the language of a market but cultural relevance and nuance to deliver actionable insights that make a difference. With our global team of in-country analysts <\/span><span style=\"font-weight: 400\">\u2013 native in the local language, culture and social media \u2013<\/span><span style=\"font-weight: 400\"> we go beyond hard numbers to deliver the most accurate and actionable insights and recommendations to future-proof your brand.<\/span><\/p>\n<p><\/span><\/p><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8220;yes&#8220; enable_content_animation=&#8220;yes&#8220; disable_element=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; css=&#8220;.vc_custom_1657692761800{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 40px !important;padding-bottom: 0px !important;}&#8220; ca_delay=&#8220;150&#8243; ca_init_translate_y=&#8220;43&#8243; ca_duration=&#8220;1200&#8243;][vc_column align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-2 vc_col-md-8&#8243;]<style>.ld_fancy_heading_69dae8941a3e5 h3{color:rgb(38, 105, 158);}@media (min-width: 992px) { .ld_fancy_heading_69dae8941a3e5 h3 {margin-bottom:0.15em !important;  }  } .ld_fancy_heading_69dae8941a3e5 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69dae8941a3e5 h3 {margin-bottom:0.15em !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69dae8941a3e5\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> We can help you with<\/span><\/h3><\/div><style>.ld_spacer_69dae8941a61d{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69dae8941a61d\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-4&#8243;]<style>.ld_icon_box_69dae8941a770 .iconbox-icon-container{color:rgb(245, 99, 75);border-radius:px;}.ld_icon_box_69dae8941a770 .iconbox-icon-container i{background:-webkit-linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background:linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background-clip:text !important;-webkit-background-clip:text !important;text-fill-color:transparent !important;-webkit-text-fill-color:transparent !important;line-height:1.15em !important;}.ld_icon_box_69dae8941a770 h3{color:rgb(57, 185, 191);margin-bottom:px;}.ld_icon_box_69dae8941a770:hover h3{color:rgb(57, 185, 191);}<\/style>\n<div class=\"iconbox iconbox-md iconbox-heading-xs iconbox-icon-image ld_icon_box_69dae8941a770 vc_custom_1655816785471\" id=\"ld_icon_box_69dae8941a770\"  data-plugin-options='{\"color\":\"rgb(245, 99, 75):rgb(254, 148, 24)\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><img decoding=\"async\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/06\/Accurate-Data-Analysis.png\" class=\"liquid-image-icon\" \/><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >Accurate Data Analysis<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_spacer_69dae8941aba0{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69dae8941aba0\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-4&#8243;]<style>.ld_icon_box_69dae8941ace4 .iconbox-icon-container{color:rgb(245, 99, 75);border-radius:px;}.ld_icon_box_69dae8941ace4 .iconbox-icon-container i{background:-webkit-linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background:linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background-clip:text !important;-webkit-background-clip:text !important;text-fill-color:transparent !important;-webkit-text-fill-color:transparent !important;line-height:1.15em !important;}.ld_icon_box_69dae8941ace4 h3{color:rgb(57, 185, 191);margin-bottom:px;}.ld_icon_box_69dae8941ace4:hover h3{color:rgb(57, 185, 191);}<\/style>\n<div class=\"iconbox iconbox-md iconbox-heading-xs iconbox-icon-image ld_icon_box_69dae8941ace4 vc_custom_1655816864923\" id=\"ld_icon_box_69dae8941ace4\"  data-plugin-options='{\"color\":\"rgb(245, 99, 75):rgb(254, 148, 24)\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><img decoding=\"async\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/06\/Actionable-insights-1.png\" class=\"liquid-image-icon\" \/><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >Actionable insights<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_spacer_69dae8941b1a9{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69dae8941b1a9\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-4&#8243;]<style>.ld_icon_box_69dae8941b2cd .iconbox-icon-container{color:rgb(245, 99, 75);border-radius:px;}.ld_icon_box_69dae8941b2cd .iconbox-icon-container i{background:-webkit-linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background:linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background-clip:text !important;-webkit-background-clip:text !important;text-fill-color:transparent !important;-webkit-text-fill-color:transparent !important;line-height:1.15em !important;}.ld_icon_box_69dae8941b2cd h3{color:rgb(57, 185, 191);margin-bottom:px;}.ld_icon_box_69dae8941b2cd:hover h3{color:rgb(57, 185, 191);}<\/style>\n<div class=\"iconbox iconbox-md iconbox-heading-xs iconbox-icon-image ld_icon_box_69dae8941b2cd vc_custom_1655816940053\" id=\"ld_icon_box_69dae8941b2cd\"  data-plugin-options='{\"color\":\"rgb(245, 99, 75):rgb(254, 148, 24)\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><img decoding=\"async\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/06\/In-Country-Analysts.png\" class=\"liquid-image-icon\" \/><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >In Country Analysts<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_spacer_69dae8941b622{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69dae8941b622\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220; css=&#8220;.vc_custom_1657692713823{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8220;][vc_column enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;1&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; align=&#8220;text-center&#8220; css=&#8220;.vc_custom_1655797073984{margin-top: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8220; ca_duration=&#8220;1200&#8243; ca_delay=&#8220;150&#8243;]<style>.ld_button_69dae8941b73d.btn-icon-solid .btn-icon{background:rgb(57, 185, 191);}.ld_button_69dae8941b73d.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(57, 185, 191);}.ld_button_69dae8941b73d{background-color:rgb(57, 185, 191);border-color:rgb(57, 185, 191);color:rgb(254, 254, 255);font-size:20px !important;font-weight:bold !important;}.ld_button_69dae8941b73d:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:rgb(57, 185, 191);}.ld_button_69dae8941b73d .btn-gradient-bg{background:-webkit-linear-gradient(to right, rgb(57, 185, 191) 0%, rgb(57, 185, 191) 100%);background:linear-gradient(to right, rgb(57, 185, 191) 0%, rgb(57, 185, 191) 100%);}.ld_button_69dae8941b73d .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_69dae8941b73d .btn-gradient-border defs stop:first-child{stop-color:rgb(57, 185, 191);}.ld_button_69dae8941b73d .btn-gradient-border defs stop:last-child{stop-color:rgb(57, 185, 191);}.ld_button_69dae8941b73d:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(57, 185, 191);}.ld_button_69dae8941b73d:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(57, 185, 191);}.ld_button_69dae8941b73d.btn-bordered{border-color:rgb(57, 185, 191);}.ld_button_69dae8941b73d.btn-bordered:hover{border-color:rgb(57, 185, 191);}<\/style><a href=\"#culturalInsightSectionForm\" class=\"btn btn-solid btn-lg circle btn-bordered border-thick btn-bordered-gradient btn-gradient ld_button_69dae8941b73d\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollSpeed&quot;:&quot;200&quot;}\">\n\t<span>\n\t<span class=\"btn-gradient-bg\"><\/span>\t\n\t\t\t\t\t<span class=\"btn-txt\">Get in touch<\/span>\n\t\t\t\n\t\t<span class=\"btn-gradient-bg btn-gradient-bg-hover\"><\/span>\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xml:space=\"preserve\" class=\"btn-gradient-border\" width=\"100%\" height=\"100%\">\n\t\t\t      <defs>\n\t\t\t        <linearGradient id=\"svg-border-69dae8941ba25\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"0%\">\n\t\t\t          <stop offset=\"0%\" \/>\n\t\t\t          <stop offset=\"100%\" \/>\n\t\t\t        <\/linearGradient>\n\t\t\t      <\/defs>\n\t\t\t      <rect x=\"0.5\" y=\"0.5\" rx=\"17%\" ry=\"50%\" width=\"100%\" height=\"100%\" stroke=\"url(#svg-border-69dae8941ba25)\"\/>\n\t\t\t    <\/svg>\t<\/span>\n<\/a>\n[\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220;][vc_column align=&#8220;text-center&#8220;][vc_empty_space height=&#8220;60px&#8220;]<style>.ld_fancy_heading_69dae8941bab9 h3{color:rgb(38, 105, 158);}.ld_fancy_heading_69dae8941bab9 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69dae8941bab9\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Global Reach, Local Insights \u2013 our client success stories<\/span><\/h3><\/div>[\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220;][vc_column][vc_empty_space height=&#8220;50px&#8220;]<style>.ld_fancy_heading_69dae8941ca51 p{font-size:23px;line-height:1.5em;}.ld_fancy_heading_69dae8941ca51 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69dae8941ca51\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Are you preparing to launch your business in a new country or region? Or at the early stages of assessing new export opportunities and ways to leverage your experience and success internationally? Or are you simply looking for a way to improve the resonance of your brand messaging in existing markets? Regardless of your plan, cultural insights will unlock insights into consumer truths to help you to <\/span><span style=\"font-weight: 400\">stay up to date on cultural shifts and emerging trends, making sure your brand keeps pace with the changing times. <\/span><\/p>\n<p><\/span><\/p><\/div>[\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220; css=&#8220;.vc_custom_1657703754009{padding-top: 50px !important;}&#8220;][vc_column offset=&#8220;vc_col-md-9&#8243;][vc_separator color=&#8220;custom&#8220; align=&#8220;align_left&#8220; border_width=&#8220;2&#8243; accent_color=&#8220;#39b9bf&#8220;][\/vc_column][\/vc_row][vc_row equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220; disable_element=&#8220;yes&#8220; css=&#8220;.vc_custom_1657702019970{padding-bottom: 80px !important;}&#8220;][vc_column offset=&#8220;vc_col-md-3&#8243; css=&#8220;.vc_custom_1624874745207{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/rod-long-ZFqp4sbKfYU-unsplash-scaled.jpg?id=24033) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][\/vc_column][vc_column offset=&#8220;vc_col-md-9&#8243; css=&#8220;.vc_custom_1597851005071{padding: 10% !important;background-color: #f2f4f7 !important;}&#8220;]<style>@media (min-width: 1200px) { .ld_fancy_heading_69dae8941ced0 h4 {padding-top:-40px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69dae8941ced0 h4 {margin-top:-40px !important;  }  } .ld_fancy_heading_69dae8941ced0 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 1200px) { .ld_fancy_heading_69dae8941ced0 h4 {padding-top:-40px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69dae8941ced0 h4 {margin-top:-40px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_69dae8941ced0\">\n\t<h4 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Understanding consumers&#8216; perceptions and motivations<\/span><\/h4><\/div>[vc_column_text]<span style=\"font-size: 18px;\"><span style=\"font-weight: 400;\">Context matters in social intelligence. Rather than trying to fit markets into a templated set of predefined results, our work allows for new discoveries and nuanced cultural and linguistic differences to emerge. Social media usage differs country by country, not only in terms of numbers and channels, but also in behaviour and attitude. This could impact behaviours such as how at ease they feel discussing private matters on forums, or how likely they are to use social media to follow brands or connect with peers. For example, in China, <\/span><a href=\"https:\/\/www.zhihu.com\/question\/328520774\"><span style=\"font-weight: 400;\">the user habits on Weibo are changing<\/span><\/a><span style=\"font-weight: 400;\">, with an increasing number of netizens preferring to share content via the Moments function, passively using the main feed to consume content from brands. <\/span><\/span><\/p>\n<p><span style=\"font-size: 18px;\"><span style=\"font-weight: 400;\">While the global Covid-19 pandemic has accelerated the uptake of digital technology, it has also impacted how people think about their daily internet use. In Sweden, for example, consumers are more likely to be <\/span><a href=\"https:\/\/svenskarnaochinternet.se\/rapporter\/svenskarna-och-internet-2020\/the-swedes-and-the-internet-2020-summary\/\"><span style=\"font-weight: 400;\">mindful of their own screen time<\/span><\/a><span style=\"font-weight: 400;\">, opting for alternative formats and channels by e.g. moving away from Facebook in favour of podcasts. <\/span><\/span><\/p>\n<p><span style=\"font-size: 18px;\"><span style=\"font-weight: 400;\">This matters because understanding not only the <\/span><i><span style=\"font-weight: 400;\">what <\/span><\/i><span style=\"font-weight: 400;\">of online conversations and behaviour, but also the <\/span><i><span style=\"font-weight: 400;\">how <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\">, brings us closer to consumers and unveils the psychological motivation behind their engagement. Crucially, it helps us prepare for the kind of data that we can collect and informs us how we should look at it. <\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220; css=&#8220;.vc_custom_1657692972592{margin-top: -40px !important;padding-bottom: 70px !important;}&#8220;][vc_column css=&#8220;.vc_custom_1597842240772{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8220; gradient_bg_color=&#8220;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8220;][vc_row_inner content_placement=&#8220;middle&#8220; disable_element=&#8220;yes&#8220;][vc_column_inner responsive_css=&#8220;padding_top_medium:5px&#8220; css=&#8220;.vc_custom_1655794845939{padding-top: 20px !important;}&#8220; el_id=&#8220;culturalInsightSectionForm&#8220;]<style>.ld_fancy_heading_69dae8941d13a h3{font-size:32px;line-height:1.666em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_69dae8941d13a h3 {padding-left:15px !important;  } .ld_fancy_heading_69dae8941d13a .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69dae8941d13a h3 {padding-left:15px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69dae8941d13a\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Get in touch<\/span><\/h3><\/div><style>.ld_fancy_heading_69dae8941d296 p{font-size:20px;line-height:1.4em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_69dae8941d296 p {padding-left:15px !important;  } .ld_fancy_heading_69dae8941d296 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69dae8941d296 p {padding-left:15px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69dae8941d296\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Want to learn more about our Global Reach, Local Insights? Contact us today.<\/span><\/p><\/div><style>.ld_cf7_69dae8941d3d6 input,.ld_cf7_69dae8941d3d6 textarea,.ld_cf7_69dae8941d3d6 .ui-selectmenu-button{font-size:20px;font-weight:600;}.ld_cf7_69dae8941d3d6 input[type=\"submit\"], .ld_cf7_69dae8941d3d6 button[type=\"submit\"]{font-size:16px;font-weight:bold;background:rgb(255, 255, 255);color:rgb(38, 105, 158);border-color:rgb(57, 185, 191);}.ld_cf7_69dae8941d3d6 input, .ld_cf7_69dae8941d3d6 select, .ld_cf7_69dae8941d3d6 textarea, .ld_cf7_69dae8941d3d6 .ui-selectmenu-button{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);}.ld_cf7_69dae8941d3d6 input[type=\"submit\"]:hover, .ld_cf7_69dae8941d3d6 button[type=\"submit\"]:hover{color:rgb(57, 185, 191);border-color:rgb(38, 105, 158);}<\/style><div id=\"ld_cf7_69dae8941d3d6\" class=\"lqd-contact-form lqd-contact-form-inputs-sm lqd-contact-form-inputs-underlined lqd-contact-form-inputs-border-thick lqd-contact-form-button-md lqd-contact-form-button-circle ld_cf7_69dae8941d3d6\">\n\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f29044-o1\" lang=\"en-GB\" dir=\"ltr\" data-wpcf7-id=\"29044\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/pages\/24017#wpcf7-f29044-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"29044\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_GB\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f29044-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"actionablecontactform\">\n\t<p><label class=\"labhead\"> Name <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label><br \/>\n<label class=\"labhead\"> Email <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label><br \/>\n<label class=\"labhead\"> Phone <span class=\"wpcf7-form-control-wrap\" data-name=\"tel-863\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"tel-863\" \/><\/span><\/label><br \/>\n<label class=\"labhead\"> Company Name <span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span> <\/label><br \/>\n<label class=\"labhead\"> Best time to call <span class=\"wpcf7-form-control-wrap\" data-name=\"menu-758\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"menu-758\"><option value=\"\">&#8212;Please choose an option&#8212;<\/option><option value=\"9:00 AM\">9:00 AM<\/option><option value=\"10:00 AM\">10:00 AM<\/option><option value=\"11:00 AM\">11:00 AM<\/option><option value=\"12:00 PM\">12:00 PM<\/option><option value=\"01:00 PM\">01:00 PM<\/option><option value=\"02:00 PM\">02:00 PM<\/option><option value=\"03:00 PM\">03:00 PM<\/option><option value=\"04:00 PM\">04:00 PM<\/option><option value=\"05:00 PM\">05:00 PM<\/option><\/select><\/span><\/label><br \/>\n<label class=\"labhead\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner subbtn\" type=\"submit\" value=\"Send\" \/><\/label>\n\t<\/p>\n<\/div><input\n                    class=\"apbct_special_field apbct_email_id__wp_contact_form_7\"\n                    name=\"apbct__email_id__wp_contact_form_7\"\n                    aria-label=\"apbct__label_id__wp_contact_form_7\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"247\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=&#8220;0&#8243; disable_element=&#8220;yes&#8220;][vc_column]<style>@media (min-width: 1200px) { .ld_fancy_heading_69dae89422ec6 h3 {padding-top:-40px !important; padding-bottom:-70px !important;  }  } .ld_fancy_heading_69dae89422ec6 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 1200px) { .ld_fancy_heading_69dae89422ec6 h3 {padding-top:-40px !important; padding-bottom:-70px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_69dae89422ec6\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Empower your strategy with culturally relevant insights<\/span><\/h3><\/div><style>.ld_fancy_heading_69dae89423184 p{font-size:23px;line-height:1.5em;}@media (min-width: 1200px) { .ld_fancy_heading_69dae89423184 p {padding-top:-50px !important;  }  } .ld_fancy_heading_69dae89423184 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 1200px) { .ld_fancy_heading_69dae89423184 p {padding-top:-50px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_69dae89423184\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> While the findings of social data research can have correlation and relevancy across different markets \u2013 true insights need to take into account not just the language of a market but cultural relevance and nuance to deliver actionable insights that make a difference. Through human-led social intelligence, we deliver deep cultural insights to empower your strategy and ensure your brand can stand the test of time.<\/span><\/p><\/div>[vc_separator color=&#8220;custom&#8220; align=&#8220;align_left&#8220; border_width=&#8220;2&#8243; accent_color=&#8220;#ffffff&#8220;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8220;120px&#8220;][\/vc_column][\/vc_row][vc_row equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220;][vc_column offset=&#8220;vc_col-lg-7 vc_col-md-7&#8243; responsive_css=&#8220;padding_top_medium:5px|padding_bottom_medium:5px&#8220; css=&#8220;.vc_custom_1657714256220{padding-top: 30px !important;padding-bottom: 30px !important;}&#8220;]<div id=\"ld_images_group_container_69dae894232f0\" class=\"liquid-img-group-container ld_images_group_container_69dae894232f0\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_69dae89423506 {margin-top:-15% !important; margin-left:-40% !important;  }  } <\/style><div id=\"ld_images_group_element_69dae89423506\" class=\"liquid-img-group-single ld_images_group_element_69dae89423506\" >\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/martin-sanchez-j2c7yf223Mk-unsplash-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/martin-sanchez-j2c7yf223Mk-unsplash-scaled.jpg 2560w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/martin-sanchez-j2c7yf223Mk-unsplash-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/martin-sanchez-j2c7yf223Mk-unsplash-1024x683.jpg 1024w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-5&#8243;]<style>.ld_fancy_heading_69dae89423909 h2{font-size:40px;line-height:1.111em;color:rgb(38, 105, 158);}@media (min-width: 1200px) { .ld_fancy_heading_69dae89423909 h2 {padding-bottom:-20px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69dae89423909 h2 {margin-top:-30px !important; margin-bottom:-30px !important;  }  } .ld_fancy_heading_69dae89423909 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 1200px) { .ld_fancy_heading_69dae89423909 h2 {padding-bottom:-20px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69dae89423909 h2 {margin-top:-30px !important; margin-bottom:-30px !important;  }  } <\/style><div class=\"ld-fancy-heading mask-text ld_fancy_heading_69dae89423909\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":\"1200\",\"delay\":\"150\",\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"translateY\":100},\"animations\":{\"translateY\":0}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> Spotting the cultural codes in conversations and behaviour<\/span><\/h2><\/div><style>@media (min-width: 992px) { .ld_spacer_69dae89423a4f{height:38px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69dae89423a4f\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69dae89423b46 p{font-size:21px;line-height:1.25em;color:rgb(91, 97, 124);}.ld_fancy_heading_69dae89423b46 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69dae89423b46 p {margin-right:5% !important;  }  } .ld_fancy_heading_69dae89423b46 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69dae89423b46 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69dae89423b46 p {margin-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69dae89423b46\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Are you preparing to launch your business in a new region? Or at the early stages of assessing new export opportunities and ways to leverage your success internationally? Or are you looking for a way to improve the resonance of your brand messaging in existing markets? Cultural insights will help you to stay up to date on cultural shifts and emerging trends, making sure your brand keeps pace with the changing times.<\/span><\/p><\/div><style>.ld_spacer_69dae89423c48{height:50px;}@media (min-width: 992px) { .ld_spacer_69dae89423c48{height:38px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69dae89423c48\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column][vc_row_inner gap=&#8220;0&#8243; css=&#8220;.vc_custom_1657712467496{padding-bottom: 40px !important;}&#8220; responsive_css=&#8220;border_top_large:-20px|border_bottom_large:-20px&#8220;][vc_column_inner align=&#8220;text-left&#8220; css=&#8220;.vc_custom_1657713201570{border-left-width: 2px !important;padding-left: 30px !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8220;]<style>.ld_fancy_heading_69dae89423d43 p{font-size:18px;line-height:1.5em;color:rgb(91, 97, 124);}@media (min-width: 1200px) { .ld_fancy_heading_69dae89423d43 p {padding-top:-10px !important; padding-bottom:-30px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69dae89423d43 p {margin-top:-20px !important; margin-bottom:-20px !important;  }  } .ld_fancy_heading_69dae89423d43 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 1200px) { .ld_fancy_heading_69dae89423d43 p {padding-top:-10px !important; padding-bottom:-30px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69dae89423d43 p {margin-top:-20px !important; margin-bottom:-20px !important;  }  } <\/style><div class=\"ld-fancy-heading text-left ld_fancy_heading_69dae89423d43\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">More than just the latest buzzword, culture is a powerful force that holds influence over consumer behaviour and society through the norms, values, belief systems, traditions and behaviours that it helps inform. It reveals hidden patterns that exist within groups and societies, allowing for unique insights to be gained that can identify new opportunities, help mitigate risks and counter any inherent biases. Yet, these cultural codes are difficult to spot, often submerged just below the surface of conversational data.<\/span><\/p>\n<p><\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1597851565503{padding-top: 80px !important;padding-bottom: 80px !important;}&#8220;][vc_column enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; offset=&#8220;vc_col-md-6&#8243; responsive_css=&#8220;padding_right_medium:7%25&#8243; ca_duration=&#8220;1600&#8243; ca_delay=&#8220;160&#8243; ca_init_translate_y=&#8220;30&#8243;]<style>.ld_fancy_heading_69dae89423eef h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_69dae89423eef h2 {padding-right:5% !important;  }  } .ld_fancy_heading_69dae89423eef .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69dae89423eef h2 {padding-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69dae89423eef\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Why context matters<\/span><\/h2><\/div>[vc_column_text css=&#8220;.vc_custom_1624873463959{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-right: 5% !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8220;]<span style=\"font-weight: 400;\">Context matters in social intelligence, which is why data needs to be culturally interpreted to ensure the insights paint an accurate picture and representation of local groups and communities. This work needs to be done by experienced analysts as social listening software alone, no matter how sophisticated, is unable to account for irony, idioms and tone. One word or phrase in the same language, but used in different countries or regions, can have different meanings depending on cultural variations in meaning or pronunciation. Adding to the challenge, these cultural variations are not static but shift constantly, meaning brands need to keep a finger on the pulse or risk missing out. <\/span>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][\/vc_column][vc_column align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-0 vc_col-md-6&#8243;]<div id=\"ld_images_group_container_69dae8942402a\" class=\"liquid-img-group-container ld_images_group_container_69dae8942402a\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_69dae89424171\" class=\"liquid-img-group-single ld_images_group_element_69dae89424171\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/robert-bye-Sx4u3gRaMhE-unsplash-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/robert-bye-Sx4u3gRaMhE-unsplash-scaled.jpg 2560w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/robert-bye-Sx4u3gRaMhE-unsplash-300x225.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/robert-bye-Sx4u3gRaMhE-unsplash-1024x768.jpg 1024w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[vc_empty_space height=&#8220;20px&#8220;][\/vc_column][\/vc_row][vc_row content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1597851585677{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #f2f4f7 !important;}&#8220;][vc_column enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; offset=&#8220;vc_col-md-6&#8243; responsive_css=&#8220;padding_right_medium:4%25&#8243; ca_duration=&#8220;1600&#8243; ca_delay=&#8220;160&#8243; ca_init_translate_y=&#8220;30&#8243; el_class=&#8220;vc_col-sm-push-6&#8243;]<style>.ld_fancy_heading_69dae894244c9 h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_69dae894244c9 h2 {padding-right:25% !important;  }  } .ld_fancy_heading_69dae894244c9 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69dae894244c9 h2 {padding-right:25% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69dae894244c9\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Humanising the data<\/span><\/h2><\/div>[vc_empty_space height=&#8220;20px&#8220;][vc_column_text]<span style=\"font-weight: 400;\">The value of global social listening lies in the cultural insights it can unveil. Our approach ensures we do not apply truisms across all markets. Rather than trying to fit markets into a templated set of predefined results and relying on the data to do the work, our approach allows for new discoveries and nuanced cultural and linguistic differences to emerge. Think of it as painting in the blind spots of data; by humanising the numbers, we can fill in the gaps in the results. Having this deeper layer of understanding and putting it in context allows you to see the drivers and influencers behind the data <\/span><span style=\"font-weight: 400;\">\u2013 <\/span><span style=\"font-weight: 400;\">a vital step in order to turn strategic decisions into efficient, targeted and impactful actions.<\/span>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][\/vc_column][vc_column align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-0 vc_col-md-6&#8243; el_class=&#8220;vc_col-sm-pull-6&#8243;]<style>.ld_images_group_container_69dae89424626 {right:0px !important;  } .ld_images_group_container_69dae89424626 {margin-right:0px !important;  } @media (min-width: 992px) { .ld_images_group_container_69dae89424626 {margin-right:15% !important;  }  } <\/style><div id=\"ld_images_group_container_69dae89424626\" class=\"liquid-img-group-container ld_images_group_container_69dae89424626\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_69dae89424763\" class=\"liquid-img-group-single ld_images_group_element_69dae89424763\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/10\/MSP05985.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/10\/MSP05985.jpg 1500w, https:\/\/convosphere.com\/wp-content\/uploads\/2022\/10\/MSP05985-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2022\/10\/MSP05985-1024x683.jpg 1024w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[vc_empty_space height=&#8220;20px&#8220;][\/vc_column][\/vc_row][vc_row content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1597851565503{padding-top: 80px !important;padding-bottom: 80px !important;}&#8220;][vc_column enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; offset=&#8220;vc_col-md-6&#8243; responsive_css=&#8220;padding_right_medium:7%25&#8243; ca_duration=&#8220;1600&#8243; ca_delay=&#8220;160&#8243; ca_init_translate_y=&#8220;30&#8243;]<style>.ld_fancy_heading_69dae89424c2e h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_69dae89424c2e h2 {padding-right:5% !important;  }  } .ld_fancy_heading_69dae89424c2e .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69dae89424c2e h2 {padding-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69dae89424c2e\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Global team for cultural relevancy<\/span><\/h2><\/div>[vc_column_text css=&#8220;.vc_custom_1624873714131{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-right: 5% !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8220;]<span style=\"font-weight: 400;\">With our team of 150+ specialised analysts, across the world, native in language, traditions and social channels, Convosphere is ideally placed to read social data and identify cultural shifts. In this way, you can have a global view which provides true social intelligence on local audiences and segments <\/span><span style=\"font-weight: 400;\">\u2013<\/span><span style=\"font-weight: 400;\"> leading to more successful impact, implementation and engagement.<\/span>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][\/vc_column][vc_column align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-0 vc_col-md-6&#8243;]<div id=\"ld_images_group_container_69dae89424d91\" class=\"liquid-img-group-container ld_images_group_container_69dae89424d91\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_69dae89424eb8\" class=\"liquid-img-group-single ld_images_group_element_69dae89424eb8\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][\/vc_row][vc_row gap=&#8220;0&#8243; enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; css=&#8220;.vc_custom_1625044803566{margin-top: 60px !important;padding-bottom: -40px !important;}&#8220; ca_duration=&#8220;1200&#8243; ca_init_translate_y=&#8220;50&#8243; ca_init_rotate_x=&#8220;-85&#8243; ca_init_translate_z=&#8220;-151&#8243; responsive_css=&#8220;margin_top_large:-20px|margin_bottom_large:-20px|padding_top_large:-20px|padding_bottom_large:-20px&#8220;][vc_column css=&#8220;.vc_custom_1597844792351{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8220; gradient_bg_color=&#8220;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8220;][vc_row_inner content_placement=&#8220;middle&#8220;][vc_column_inner width=&#8220;5\/6&#8243; align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-6 vc_col-sm-offset-1&#8243; responsive_align=&#8220;text-md-left&#8220;]<style>.ld_fancy_heading_69dae894251aa p{font-size:21px;line-height:1.666em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_69dae894251aa .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69dae894251aa\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Speak to a member of our team to learn how c<\/span><span style=\"font-weight: 400\">ultural insights can become your organisation\u2019s secret weapon to uncover new opportunities and achieve business objectives.<\/span><\/p>\n<p><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-1 vc_col-md-4&#8243; responsive_css=&#8220;padding_top_medium:5px&#8220; css=&#8220;.vc_custom_1601030722845{padding-top: 20px !important;}&#8220;]<style>.ld_button_69dae89425384.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_69dae89425384.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_69dae89425384.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_69dae89425384{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:22px !important;box-shadow:0px 0px 30px 5px rgba(11,10,63,0.06);}.ld_button_69dae89425384:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:#0b1c47;}.ld_button_69dae89425384 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_69dae89425384:hover 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!important; padding-left:7% !important;  } .ld_fancy_heading_69dae894257d9 h2 {margin-bottom:0.75em !important;  } .ld_fancy_heading_69dae894257d9 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69dae894257d9 h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_69dae894257d9 h2 {margin-bottom:0.75em !important;  } <\/style><div class=\"ld-fancy-heading ld-fh-has-fill ld_fancy_heading_69dae894257d9\">\n\t<h2 class=\"semi-round lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> You may also be interested in&#8230;<\/span><\/h2><\/div>[\/vc_column][vc_column width=&#8220;1\/2&#8243;]<style>.ld_content_box_69dae89425d15{min-height:400px;}<\/style><div id=\"ld_content_box_69dae89425d15\" class=\"fancy-box fancy-box-case-study scheme-light fancy-box-custom-height ld_content_box_69dae89425d15\" data-hover3d=\"true\">\n\n\t<div class=\"fancy-box-contents border-radius-5\" data-stacking-factor=\"0.5\">\n\n\t\t<div class=\"cb-img-container border-radius-5\">\n\n\t\t\t<figure class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1341.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1341.jpg\" class=\"invisible\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1341.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1341-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1341-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Audience Insights<\/h3>\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"\/audience-insights\/\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row gap=&#8220;0&#8243; enable_gradient=&#8220;yes&#8220; css=&#8220;.vc_custom_1655459473046{padding-top: 50px !important;padding-bottom: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; gradient_bg=&#8220;-webkit-linear-gradient(65deg,&#8230;<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-24017","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This 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