{"id":24017,"date":"2021-06-28T10:09:02","date_gmt":"2021-06-28T10:09:02","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=24017"},"modified":"2022-10-14T11:09:17","modified_gmt":"2022-10-14T11:09:17","slug":"cultural-insights","status":"publish","type":"page","link":"https:\/\/convosphere.com\/de\/cultural-insights\/","title":{"rendered":"Cultural Insights"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row gap=&#8220;0&#8243; enable_gradient=&#8220;yes&#8220; css=&#8220;.vc_custom_1655459473046{padding-top: 50px !important;padding-bottom: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; gradient_bg=&#8220;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8220; responsive_css=&#8220;padding_top_large:60px|padding_bottom_large:30px|padding_top_medium:60px|padding_bottom_medium:30px&#8220;][vc_column enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-2 vc_col-md-8&#8243; ca_duration=&#8220;1200&#8243; ca_delay=&#8220;150&#8243; ca_init_translate_y=&#8220;81&#8243; ca_init_rotate_z=&#8220;2&#8243; css=&#8220;.vc_custom_1655459773755{margin-top: 0px !important;}&#8220;]<style>.ld_fancy_heading_69f7037f38563 h1{color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_69f7037f38563 h1 {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69f7037f38563 h1 {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69f7037f38563 h1 {margin-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69f7037f38563 h1 {margin-bottom:0px !important;  }  } .ld_fancy_heading_69f7037f38563 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69f7037f38563 h1 {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69f7037f38563 h1 {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69f7037f38563 h1 {margin-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69f7037f38563 h1 {margin-bottom:0px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_69f7037f38563\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"\"}'><span class=\"ld-fh-txt\"> The Value of Cultural Insights<\/span><\/h1><\/div><style>.ld_fancy_heading_69f7037f38f78 p{font-size:21px;line-height:1.764em;color:rgba(255, 255, 255, 0.74);}@media (min-width: 992px) { .ld_fancy_heading_69f7037f38f78 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69f7037f38f78 p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_69f7037f38f78 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69f7037f38f78 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69f7037f38f78 p {padding-top:0px !important; padding-bottom:0px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_69f7037f38f78\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">While the findings of social data research can have correlation and relevancy across different markets \u2013 true insights need to take into account not just the language of a market but cultural relevance and nuance to deliver actionable insights that make a difference. With our global team of in-country analysts <\/span><span style=\"font-weight: 400\">\u2013 native in the local language, culture and social media \u2013<\/span><span style=\"font-weight: 400\"> we go beyond hard numbers to deliver the most accurate and actionable insights and recommendations to future-proof your brand.<\/span><\/p>\n<p><\/span><\/p><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8220;yes&#8220; enable_content_animation=&#8220;yes&#8220; disable_element=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; css=&#8220;.vc_custom_1657692761800{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 40px !important;padding-bottom: 0px !important;}&#8220; ca_delay=&#8220;150&#8243; ca_init_translate_y=&#8220;43&#8243; ca_duration=&#8220;1200&#8243;][vc_column align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-2 vc_col-md-8&#8243;]<style>.ld_fancy_heading_69f7037f395a5 h3{color:rgb(38, 105, 158);}@media (min-width: 992px) { .ld_fancy_heading_69f7037f395a5 h3 {margin-bottom:0.15em !important;  }  } .ld_fancy_heading_69f7037f395a5 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69f7037f395a5 h3 {margin-bottom:0.15em !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f7037f395a5\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> We can help you with<\/span><\/h3><\/div><style>.ld_spacer_69f7037f3987a{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69f7037f3987a\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-4&#8243;]<style>.ld_icon_box_69f7037f39b18 .iconbox-icon-container{color:rgb(245, 99, 75);border-radius:px;}.ld_icon_box_69f7037f39b18 .iconbox-icon-container i{background:-webkit-linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background:linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background-clip:text !important;-webkit-background-clip:text !important;text-fill-color:transparent !important;-webkit-text-fill-color:transparent !important;line-height:1.15em !important;}.ld_icon_box_69f7037f39b18 h3{color:rgb(57, 185, 191);margin-bottom:px;}.ld_icon_box_69f7037f39b18:hover h3{color:rgb(57, 185, 191);}<\/style>\n<div class=\"iconbox iconbox-md iconbox-heading-xs iconbox-icon-image ld_icon_box_69f7037f39b18 vc_custom_1655816785471\" id=\"ld_icon_box_69f7037f39b18\"  data-plugin-options='{\"color\":\"rgb(245, 99, 75):rgb(254, 148, 24)\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><img decoding=\"async\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/06\/Accurate-Data-Analysis.png\" class=\"liquid-image-icon\" \/><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >Accurate Data Analysis<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_spacer_69f7037f3a214{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69f7037f3a214\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-4&#8243;]<style>.ld_icon_box_69f7037f3a432 .iconbox-icon-container{color:rgb(245, 99, 75);border-radius:px;}.ld_icon_box_69f7037f3a432 .iconbox-icon-container i{background:-webkit-linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background:linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background-clip:text !important;-webkit-background-clip:text !important;text-fill-color:transparent !important;-webkit-text-fill-color:transparent !important;line-height:1.15em !important;}.ld_icon_box_69f7037f3a432 h3{color:rgb(57, 185, 191);margin-bottom:px;}.ld_icon_box_69f7037f3a432:hover h3{color:rgb(57, 185, 191);}<\/style>\n<div class=\"iconbox iconbox-md iconbox-heading-xs iconbox-icon-image ld_icon_box_69f7037f3a432 vc_custom_1655816864923\" id=\"ld_icon_box_69f7037f3a432\"  data-plugin-options='{\"color\":\"rgb(245, 99, 75):rgb(254, 148, 24)\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><img decoding=\"async\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/06\/Actionable-insights-1.png\" class=\"liquid-image-icon\" \/><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >Actionable insights<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_spacer_69f7037f3a9e2{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69f7037f3a9e2\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-4&#8243;]<style>.ld_icon_box_69f7037f3abb4 .iconbox-icon-container{color:rgb(245, 99, 75);border-radius:px;}.ld_icon_box_69f7037f3abb4 .iconbox-icon-container i{background:-webkit-linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background:linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background-clip:text !important;-webkit-background-clip:text !important;text-fill-color:transparent !important;-webkit-text-fill-color:transparent !important;line-height:1.15em !important;}.ld_icon_box_69f7037f3abb4 h3{color:rgb(57, 185, 191);margin-bottom:px;}.ld_icon_box_69f7037f3abb4:hover h3{color:rgb(57, 185, 191);}<\/style>\n<div class=\"iconbox iconbox-md iconbox-heading-xs iconbox-icon-image ld_icon_box_69f7037f3abb4 vc_custom_1655816940053\" id=\"ld_icon_box_69f7037f3abb4\"  data-plugin-options='{\"color\":\"rgb(245, 99, 75):rgb(254, 148, 24)\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><img decoding=\"async\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/06\/In-Country-Analysts.png\" class=\"liquid-image-icon\" \/><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >In Country Analysts<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_spacer_69f7037f3af79{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69f7037f3af79\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220; css=&#8220;.vc_custom_1657692713823{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8220;][vc_column enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;1&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; align=&#8220;text-center&#8220; css=&#8220;.vc_custom_1655797073984{margin-top: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8220; ca_duration=&#8220;1200&#8243; ca_delay=&#8220;150&#8243;]<style>.ld_button_69f7037f3b152.btn-icon-solid .btn-icon{background:rgb(57, 185, 191);}.ld_button_69f7037f3b152.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(57, 185, 191);}.ld_button_69f7037f3b152{background-color:rgb(57, 185, 191);border-color:rgb(57, 185, 191);color:rgb(254, 254, 255);font-size:20px !important;font-weight:bold !important;}.ld_button_69f7037f3b152:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:rgb(57, 185, 191);}.ld_button_69f7037f3b152 .btn-gradient-bg{background:-webkit-linear-gradient(to right, rgb(57, 185, 191) 0%, rgb(57, 185, 191) 100%);background:linear-gradient(to right, rgb(57, 185, 191) 0%, rgb(57, 185, 191) 100%);}.ld_button_69f7037f3b152 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_69f7037f3b152 .btn-gradient-border defs stop:first-child{stop-color:rgb(57, 185, 191);}.ld_button_69f7037f3b152 .btn-gradient-border defs stop:last-child{stop-color:rgb(57, 185, 191);}.ld_button_69f7037f3b152:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(57, 185, 191);}.ld_button_69f7037f3b152:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(57, 185, 191);}.ld_button_69f7037f3b152.btn-bordered{border-color:rgb(57, 185, 191);}.ld_button_69f7037f3b152.btn-bordered:hover{border-color:rgb(57, 185, 191);}<\/style><a href=\"#culturalInsightSectionForm\" class=\"btn btn-solid btn-lg circle btn-bordered border-thick btn-bordered-gradient btn-gradient ld_button_69f7037f3b152\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollSpeed&quot;:&quot;200&quot;}\">\n\t<span>\n\t<span class=\"btn-gradient-bg\"><\/span>\t\n\t\t\t\t\t<span class=\"btn-txt\">Get in touch<\/span>\n\t\t\t\n\t\t<span class=\"btn-gradient-bg btn-gradient-bg-hover\"><\/span>\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xml:space=\"preserve\" class=\"btn-gradient-border\" width=\"100%\" height=\"100%\">\n\t\t\t      <defs>\n\t\t\t        <linearGradient id=\"svg-border-69f7037f3b52d\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"0%\">\n\t\t\t          <stop offset=\"0%\" \/>\n\t\t\t          <stop offset=\"100%\" \/>\n\t\t\t        <\/linearGradient>\n\t\t\t      <\/defs>\n\t\t\t      <rect x=\"0.5\" y=\"0.5\" rx=\"17%\" ry=\"50%\" width=\"100%\" height=\"100%\" stroke=\"url(#svg-border-69f7037f3b52d)\"\/>\n\t\t\t    <\/svg>\t<\/span>\n<\/a>\n[\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220;][vc_column align=&#8220;text-center&#8220;][vc_empty_space height=&#8220;60px&#8220;]<style>.ld_fancy_heading_69f7037f3b5e1 h3{color:rgb(38, 105, 158);}.ld_fancy_heading_69f7037f3b5e1 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f7037f3b5e1\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Global Reach, Local Insights \u2013 our client success stories<\/span><\/h3><\/div>[\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220;][vc_column][vc_empty_space height=&#8220;50px&#8220;]<style>.ld_fancy_heading_69f7037f3c69d p{font-size:23px;line-height:1.5em;}.ld_fancy_heading_69f7037f3c69d .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f7037f3c69d\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Are you preparing to launch your business in a new country or region? Or at the early stages of assessing new export opportunities and ways to leverage your experience and success internationally? Or are you simply looking for a way to improve the resonance of your brand messaging in existing markets? Regardless of your plan, cultural insights will unlock insights into consumer truths to help you to <\/span><span style=\"font-weight: 400\">stay up to date on cultural shifts and emerging trends, making sure your brand keeps pace with the changing times. <\/span><\/p>\n<p><\/span><\/p><\/div>[\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220; css=&#8220;.vc_custom_1657703754009{padding-top: 50px !important;}&#8220;][vc_column offset=&#8220;vc_col-md-9&#8243;][vc_separator color=&#8220;custom&#8220; align=&#8220;align_left&#8220; border_width=&#8220;2&#8243; accent_color=&#8220;#39b9bf&#8220;][\/vc_column][\/vc_row][vc_row equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220; disable_element=&#8220;yes&#8220; css=&#8220;.vc_custom_1657702019970{padding-bottom: 80px !important;}&#8220;][vc_column offset=&#8220;vc_col-md-3&#8243; css=&#8220;.vc_custom_1624874745207{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/rod-long-ZFqp4sbKfYU-unsplash-scaled.jpg?id=24033) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][\/vc_column][vc_column offset=&#8220;vc_col-md-9&#8243; css=&#8220;.vc_custom_1597851005071{padding: 10% !important;background-color: #f2f4f7 !important;}&#8220;]<style>@media (min-width: 1200px) { .ld_fancy_heading_69f7037f3ca80 h4 {padding-top:-40px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69f7037f3ca80 h4 {margin-top:-40px !important;  }  } .ld_fancy_heading_69f7037f3ca80 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 1200px) { .ld_fancy_heading_69f7037f3ca80 h4 {padding-top:-40px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69f7037f3ca80 h4 {margin-top:-40px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_69f7037f3ca80\">\n\t<h4 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Understanding consumers&#8216; perceptions and motivations<\/span><\/h4><\/div>[vc_column_text]<span style=\"font-size: 18px;\"><span style=\"font-weight: 400;\">Context matters in social intelligence. Rather than trying to fit markets into a templated set of predefined results, our work allows for new discoveries and nuanced cultural and linguistic differences to emerge. Social media usage differs country by country, not only in terms of numbers and channels, but also in behaviour and attitude. This could impact behaviours such as how at ease they feel discussing private matters on forums, or how likely they are to use social media to follow brands or connect with peers. For example, in China, <\/span><a href=\"https:\/\/www.zhihu.com\/question\/328520774\"><span style=\"font-weight: 400;\">the user habits on Weibo are changing<\/span><\/a><span style=\"font-weight: 400;\">, with an increasing number of netizens preferring to share content via the Moments function, passively using the main feed to consume content from brands. <\/span><\/span><\/p>\n<p><span style=\"font-size: 18px;\"><span style=\"font-weight: 400;\">While the global Covid-19 pandemic has accelerated the uptake of digital technology, it has also impacted how people think about their daily internet use. In Sweden, for example, consumers are more likely to be <\/span><a href=\"https:\/\/svenskarnaochinternet.se\/rapporter\/svenskarna-och-internet-2020\/the-swedes-and-the-internet-2020-summary\/\"><span style=\"font-weight: 400;\">mindful of their own screen time<\/span><\/a><span style=\"font-weight: 400;\">, opting for alternative formats and channels by e.g. moving away from Facebook in favour of podcasts. <\/span><\/span><\/p>\n<p><span style=\"font-size: 18px;\"><span style=\"font-weight: 400;\">This matters because understanding not only the <\/span><i><span style=\"font-weight: 400;\">what <\/span><\/i><span style=\"font-weight: 400;\">of online conversations and behaviour, but also the <\/span><i><span style=\"font-weight: 400;\">how <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\">, brings us closer to consumers and unveils the psychological motivation behind their engagement. Crucially, it helps us prepare for the kind of data that we can collect and informs us how we should look at it. <\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220; css=&#8220;.vc_custom_1657692972592{margin-top: -40px !important;padding-bottom: 70px !important;}&#8220;][vc_column css=&#8220;.vc_custom_1597842240772{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8220; gradient_bg_color=&#8220;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8220;][vc_row_inner content_placement=&#8220;middle&#8220; disable_element=&#8220;yes&#8220;][vc_column_inner responsive_css=&#8220;padding_top_medium:5px&#8220; css=&#8220;.vc_custom_1655794845939{padding-top: 20px !important;}&#8220; el_id=&#8220;culturalInsightSectionForm&#8220;]<style>.ld_fancy_heading_69f7037f3cd06 h3{font-size:32px;line-height:1.666em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_69f7037f3cd06 h3 {padding-left:15px !important;  } .ld_fancy_heading_69f7037f3cd06 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69f7037f3cd06 h3 {padding-left:15px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f7037f3cd06\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Get in touch<\/span><\/h3><\/div><style>.ld_fancy_heading_69f7037f3cf7a p{font-size:20px;line-height:1.4em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_69f7037f3cf7a p {padding-left:15px !important;  } .ld_fancy_heading_69f7037f3cf7a .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69f7037f3cf7a p {padding-left:15px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f7037f3cf7a\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Want to learn more about our Global Reach, Local Insights? Contact us today.<\/span><\/p><\/div><style>.ld_cf7_69f7037f3d1c8 input,.ld_cf7_69f7037f3d1c8 textarea,.ld_cf7_69f7037f3d1c8 .ui-selectmenu-button{font-size:20px;font-weight:600;}.ld_cf7_69f7037f3d1c8 input[type=\"submit\"], .ld_cf7_69f7037f3d1c8 button[type=\"submit\"]{font-size:16px;font-weight:bold;background:rgb(255, 255, 255);color:rgb(38, 105, 158);border-color:rgb(57, 185, 191);}.ld_cf7_69f7037f3d1c8 input, .ld_cf7_69f7037f3d1c8 select, .ld_cf7_69f7037f3d1c8 textarea, .ld_cf7_69f7037f3d1c8 .ui-selectmenu-button{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);}.ld_cf7_69f7037f3d1c8 input[type=\"submit\"]:hover, .ld_cf7_69f7037f3d1c8 button[type=\"submit\"]:hover{color:rgb(57, 185, 191);border-color:rgb(38, 105, 158);}<\/style><div id=\"ld_cf7_69f7037f3d1c8\" class=\"lqd-contact-form lqd-contact-form-inputs-sm lqd-contact-form-inputs-underlined lqd-contact-form-inputs-border-thick lqd-contact-form-button-md lqd-contact-form-button-circle ld_cf7_69f7037f3d1c8\">\n\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f29044-o1\" lang=\"en-GB\" dir=\"ltr\" data-wpcf7-id=\"29044\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/pages\/24017#wpcf7-f29044-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"29044\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_GB\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f29044-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"actionablecontactform\">\n\t<p><label class=\"labhead\"> Name <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label><br \/>\n<label class=\"labhead\"> Email <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label><br \/>\n<label class=\"labhead\"> Phone <span class=\"wpcf7-form-control-wrap\" data-name=\"tel-863\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"tel-863\" \/><\/span><\/label><br \/>\n<label class=\"labhead\"> Company Name <span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span> <\/label><br \/>\n<label class=\"labhead\"> Best time to call <span class=\"wpcf7-form-control-wrap\" data-name=\"menu-758\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"menu-758\"><option value=\"\">&#8212;Please choose an option&#8212;<\/option><option value=\"9:00 AM\">9:00 AM<\/option><option value=\"10:00 AM\">10:00 AM<\/option><option value=\"11:00 AM\">11:00 AM<\/option><option value=\"12:00 PM\">12:00 PM<\/option><option value=\"01:00 PM\">01:00 PM<\/option><option value=\"02:00 PM\">02:00 PM<\/option><option value=\"03:00 PM\">03:00 PM<\/option><option value=\"04:00 PM\">04:00 PM<\/option><option value=\"05:00 PM\">05:00 PM<\/option><\/select><\/span><\/label><br \/>\n<label class=\"labhead\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner subbtn\" type=\"submit\" value=\"Send\" \/><\/label>\n\t<\/p>\n<\/div><input\n                    class=\"apbct_special_field apbct_email_id__wp_contact_form_7\"\n                    name=\"apbct__email_id__wp_contact_form_7\"\n                    aria-label=\"apbct__label_id__wp_contact_form_7\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"1\"\/><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n<\/p><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=&#8220;0&#8243; disable_element=&#8220;yes&#8220;][vc_column]<style>@media (min-width: 1200px) { .ld_fancy_heading_69f7037f4368e h3 {padding-top:-40px !important; padding-bottom:-70px !important;  }  } .ld_fancy_heading_69f7037f4368e .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 1200px) { .ld_fancy_heading_69f7037f4368e h3 {padding-top:-40px !important; padding-bottom:-70px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_69f7037f4368e\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Empower your strategy with culturally relevant insights<\/span><\/h3><\/div><style>.ld_fancy_heading_69f7037f43a67 p{font-size:23px;line-height:1.5em;}@media (min-width: 1200px) { .ld_fancy_heading_69f7037f43a67 p {padding-top:-50px !important;  }  } .ld_fancy_heading_69f7037f43a67 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 1200px) { .ld_fancy_heading_69f7037f43a67 p {padding-top:-50px !important;  }  } <\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_69f7037f43a67\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> While the findings of social data research can have correlation and relevancy across different markets \u2013 true insights need to take into account not just the language of a market but cultural relevance and nuance to deliver actionable insights that make a difference. Through human-led social intelligence, we deliver deep cultural insights to empower your strategy and ensure your brand can stand the test of time.<\/span><\/p><\/div>[vc_separator color=&#8220;custom&#8220; align=&#8220;align_left&#8220; border_width=&#8220;2&#8243; accent_color=&#8220;#ffffff&#8220;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8220;120px&#8220;][\/vc_column][\/vc_row][vc_row equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220;][vc_column offset=&#8220;vc_col-lg-7 vc_col-md-7&#8243; responsive_css=&#8220;padding_top_medium:5px|padding_bottom_medium:5px&#8220; css=&#8220;.vc_custom_1657714256220{padding-top: 30px !important;padding-bottom: 30px !important;}&#8220;]<div id=\"ld_images_group_container_69f7037f43d2f\" class=\"liquid-img-group-container ld_images_group_container_69f7037f43d2f\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_69f7037f43f22 {margin-top:-15% !important; margin-left:-40% !important;  }  } <\/style><div id=\"ld_images_group_element_69f7037f43f22\" class=\"liquid-img-group-single ld_images_group_element_69f7037f43f22\" >\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/martin-sanchez-j2c7yf223Mk-unsplash-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/martin-sanchez-j2c7yf223Mk-unsplash-scaled.jpg 2560w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/martin-sanchez-j2c7yf223Mk-unsplash-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/martin-sanchez-j2c7yf223Mk-unsplash-1024x683.jpg 1024w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-5&#8243;]<style>.ld_fancy_heading_69f7037f443a3 h2{font-size:40px;line-height:1.111em;color:rgb(38, 105, 158);}@media (min-width: 1200px) { .ld_fancy_heading_69f7037f443a3 h2 {padding-bottom:-20px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69f7037f443a3 h2 {margin-top:-30px !important; margin-bottom:-30px !important;  }  } .ld_fancy_heading_69f7037f443a3 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 1200px) { .ld_fancy_heading_69f7037f443a3 h2 {padding-bottom:-20px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69f7037f443a3 h2 {margin-top:-30px !important; margin-bottom:-30px !important;  }  } <\/style><div class=\"ld-fancy-heading mask-text ld_fancy_heading_69f7037f443a3\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":\"1200\",\"delay\":\"150\",\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"translateY\":100},\"animations\":{\"translateY\":0}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> Spotting the cultural codes in conversations and behaviour<\/span><\/h2><\/div><style>@media (min-width: 992px) { .ld_spacer_69f7037f4466e{height:38px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69f7037f4466e\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69f7037f44775 p{font-size:21px;line-height:1.25em;color:rgb(91, 97, 124);}.ld_fancy_heading_69f7037f44775 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69f7037f44775 p {margin-right:5% !important;  }  } .ld_fancy_heading_69f7037f44775 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69f7037f44775 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69f7037f44775 p {margin-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f7037f44775\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Are you preparing to launch your business in a new region? Or at the early stages of assessing new export opportunities and ways to leverage your success internationally? Or are you looking for a way to improve the resonance of your brand messaging in existing markets? Cultural insights will help you to stay up to date on cultural shifts and emerging trends, making sure your brand keeps pace with the changing times.<\/span><\/p><\/div><style>.ld_spacer_69f7037f449c8{height:50px;}@media (min-width: 992px) { .ld_spacer_69f7037f449c8{height:38px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69f7037f449c8\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column][vc_row_inner gap=&#8220;0&#8243; css=&#8220;.vc_custom_1657712467496{padding-bottom: 40px !important;}&#8220; responsive_css=&#8220;border_top_large:-20px|border_bottom_large:-20px&#8220;][vc_column_inner align=&#8220;text-left&#8220; css=&#8220;.vc_custom_1657713201570{border-left-width: 2px !important;padding-left: 30px !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8220;]<style>.ld_fancy_heading_69f7037f44ac4 p{font-size:18px;line-height:1.5em;color:rgb(91, 97, 124);}@media (min-width: 1200px) { .ld_fancy_heading_69f7037f44ac4 p {padding-top:-10px !important; padding-bottom:-30px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69f7037f44ac4 p {margin-top:-20px !important; margin-bottom:-20px !important;  }  } .ld_fancy_heading_69f7037f44ac4 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 1200px) { .ld_fancy_heading_69f7037f44ac4 p {padding-top:-10px !important; padding-bottom:-30px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69f7037f44ac4 p {margin-top:-20px !important; margin-bottom:-20px !important;  }  } <\/style><div class=\"ld-fancy-heading text-left ld_fancy_heading_69f7037f44ac4\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">More than just the latest buzzword, culture is a powerful force that holds influence over consumer behaviour and society through the norms, values, belief systems, traditions and behaviours that it helps inform. It reveals hidden patterns that exist within groups and societies, allowing for unique insights to be gained that can identify new opportunities, help mitigate risks and counter any inherent biases. Yet, these cultural codes are difficult to spot, often submerged just below the surface of conversational data.<\/span><\/p>\n<p><\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1597851565503{padding-top: 80px !important;padding-bottom: 80px !important;}&#8220;][vc_column enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; offset=&#8220;vc_col-md-6&#8243; responsive_css=&#8220;padding_right_medium:7%25&#8243; ca_duration=&#8220;1600&#8243; ca_delay=&#8220;160&#8243; ca_init_translate_y=&#8220;30&#8243;]<style>.ld_fancy_heading_69f7037f44d9a h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_69f7037f44d9a h2 {padding-right:5% !important;  }  } .ld_fancy_heading_69f7037f44d9a .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69f7037f44d9a h2 {padding-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f7037f44d9a\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Why context matters<\/span><\/h2><\/div>[vc_column_text css=&#8220;.vc_custom_1624873463959{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-right: 5% !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8220;]<span style=\"font-weight: 400;\">Context matters in social intelligence, which is why data needs to be culturally interpreted to ensure the insights paint an accurate picture and representation of local groups and communities. This work needs to be done by experienced analysts as social listening software alone, no matter how sophisticated, is unable to account for irony, idioms and tone. One word or phrase in the same language, but used in different countries or regions, can have different meanings depending on cultural variations in meaning or pronunciation. Adding to the challenge, these cultural variations are not static but shift constantly, meaning brands need to keep a finger on the pulse or risk missing out. <\/span>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][\/vc_column][vc_column align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-0 vc_col-md-6&#8243;]<div id=\"ld_images_group_container_69f7037f44ff2\" class=\"liquid-img-group-container ld_images_group_container_69f7037f44ff2\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_69f7037f45140\" class=\"liquid-img-group-single ld_images_group_element_69f7037f45140\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/robert-bye-Sx4u3gRaMhE-unsplash-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/robert-bye-Sx4u3gRaMhE-unsplash-scaled.jpg 2560w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/robert-bye-Sx4u3gRaMhE-unsplash-300x225.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/robert-bye-Sx4u3gRaMhE-unsplash-1024x768.jpg 1024w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[vc_empty_space height=&#8220;20px&#8220;][\/vc_column][\/vc_row][vc_row content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1597851585677{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #f2f4f7 !important;}&#8220;][vc_column enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; offset=&#8220;vc_col-md-6&#8243; responsive_css=&#8220;padding_right_medium:4%25&#8243; ca_duration=&#8220;1600&#8243; ca_delay=&#8220;160&#8243; ca_init_translate_y=&#8220;30&#8243; el_class=&#8220;vc_col-sm-push-6&#8243;]<style>.ld_fancy_heading_69f7037f453d5 h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_69f7037f453d5 h2 {padding-right:25% !important;  }  } .ld_fancy_heading_69f7037f453d5 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69f7037f453d5 h2 {padding-right:25% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f7037f453d5\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Humanising the data<\/span><\/h2><\/div>[vc_empty_space height=&#8220;20px&#8220;][vc_column_text]<span style=\"font-weight: 400;\">The value of global social listening lies in the cultural insights it can unveil. Our approach ensures we do not apply truisms across all markets. Rather than trying to fit markets into a templated set of predefined results and relying on the data to do the work, our approach allows for new discoveries and nuanced cultural and linguistic differences to emerge. Think of it as painting in the blind spots of data; by humanising the numbers, we can fill in the gaps in the results. Having this deeper layer of understanding and putting it in context allows you to see the drivers and influencers behind the data <\/span><span style=\"font-weight: 400;\">\u2013 <\/span><span style=\"font-weight: 400;\">a vital step in order to turn strategic decisions into efficient, targeted and impactful actions.<\/span>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][\/vc_column][vc_column align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-0 vc_col-md-6&#8243; el_class=&#8220;vc_col-sm-pull-6&#8243;]<style>.ld_images_group_container_69f7037f45649 {right:0px !important;  } .ld_images_group_container_69f7037f45649 {margin-right:0px !important;  } @media (min-width: 992px) { .ld_images_group_container_69f7037f45649 {margin-right:15% !important;  }  } <\/style><div id=\"ld_images_group_container_69f7037f45649\" class=\"liquid-img-group-container ld_images_group_container_69f7037f45649\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_69f7037f4579e\" class=\"liquid-img-group-single ld_images_group_element_69f7037f4579e\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/10\/MSP05985.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/10\/MSP05985.jpg 1500w, https:\/\/convosphere.com\/wp-content\/uploads\/2022\/10\/MSP05985-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2022\/10\/MSP05985-1024x683.jpg 1024w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[vc_empty_space height=&#8220;20px&#8220;][\/vc_column][\/vc_row][vc_row content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1597851565503{padding-top: 80px !important;padding-bottom: 80px !important;}&#8220;][vc_column enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; offset=&#8220;vc_col-md-6&#8243; responsive_css=&#8220;padding_right_medium:7%25&#8243; ca_duration=&#8220;1600&#8243; ca_delay=&#8220;160&#8243; ca_init_translate_y=&#8220;30&#8243;]<style>.ld_fancy_heading_69f7037f45a0d h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_69f7037f45a0d h2 {padding-right:5% !important;  }  } .ld_fancy_heading_69f7037f45a0d .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69f7037f45a0d h2 {padding-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f7037f45a0d\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Global team for cultural relevancy<\/span><\/h2><\/div>[vc_column_text css=&#8220;.vc_custom_1624873714131{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-right: 5% !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8220;]<span style=\"font-weight: 400;\">With our team of 150+ specialised analysts, across the world, native in language, traditions and social channels, Convosphere is ideally placed to read social data and identify cultural shifts. In this way, you can have a global view which provides true social intelligence on local audiences and segments <\/span><span style=\"font-weight: 400;\">\u2013<\/span><span style=\"font-weight: 400;\"> leading to more successful impact, implementation and engagement.<\/span>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][\/vc_column][vc_column align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-0 vc_col-md-6&#8243;]<div id=\"ld_images_group_container_69f7037f45d24\" class=\"liquid-img-group-container ld_images_group_container_69f7037f45d24\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_69f7037f45e60\" class=\"liquid-img-group-single ld_images_group_element_69f7037f45e60\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][\/vc_row][vc_row gap=&#8220;0&#8243; enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; css=&#8220;.vc_custom_1625044803566{margin-top: 60px !important;padding-bottom: -40px !important;}&#8220; ca_duration=&#8220;1200&#8243; ca_init_translate_y=&#8220;50&#8243; ca_init_rotate_x=&#8220;-85&#8243; ca_init_translate_z=&#8220;-151&#8243; responsive_css=&#8220;margin_top_large:-20px|margin_bottom_large:-20px|padding_top_large:-20px|padding_bottom_large:-20px&#8220;][vc_column css=&#8220;.vc_custom_1597844792351{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8220; gradient_bg_color=&#8220;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8220;][vc_row_inner content_placement=&#8220;middle&#8220;][vc_column_inner width=&#8220;5\/6&#8243; align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-6 vc_col-sm-offset-1&#8243; responsive_align=&#8220;text-md-left&#8220;]<style>.ld_fancy_heading_69f7037f461b0 p{font-size:21px;line-height:1.666em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_69f7037f461b0 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f7037f461b0\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Speak to a member of our team to learn how c<\/span><span style=\"font-weight: 400\">ultural insights can become your organisation\u2019s secret weapon to uncover new opportunities and achieve business objectives.<\/span><\/p>\n<p><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-1 vc_col-md-4&#8243; responsive_css=&#8220;padding_top_medium:5px&#8220; css=&#8220;.vc_custom_1601030722845{padding-top: 20px !important;}&#8220;]<style>.ld_button_69f7037f46433.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_69f7037f46433.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_69f7037f46433.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_69f7037f46433{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:22px !important;box-shadow:0px 0px 30px 5px rgba(11,10,63,0.06);}.ld_button_69f7037f46433:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:#0b1c47;}.ld_button_69f7037f46433 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_69f7037f46433:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(255, 255, 255);}.ld_button_69f7037f46433:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(255, 255, 255);}<\/style><a href=\"\/contact-us-for-global-insights\/\" class=\"btn btn-default circle btn-bordered border-thin ld_button_69f7037f46433\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">Get in touch<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220; css=&#8220;.vc_custom_1655470891878{margin-top: 40px !important;border-top-width: 1px !important;padding-top: 80px !important;padding-bottom: 80px !important;border-top-color: #eff4fc !important;border-top-style: solid !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;]<style>.ld_fancy_heading_69f7037f4680e h2{font-size:28px;background:rgb(243, 245, 248);}.ld_fancy_heading_69f7037f4680e h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_69f7037f4680e h2 {margin-bottom:0.75em !important;  } .ld_fancy_heading_69f7037f4680e .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69f7037f4680e h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_69f7037f4680e h2 {margin-bottom:0.75em !important;  } <\/style><div class=\"ld-fancy-heading ld-fh-has-fill ld_fancy_heading_69f7037f4680e\">\n\t<h2 class=\"semi-round lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> You may also be interested in&#8230;<\/span><\/h2><\/div>[\/vc_column][vc_column width=&#8220;1\/2&#8243;]<style>.ld_content_box_69f7037f46d08{min-height:400px;}<\/style><div id=\"ld_content_box_69f7037f46d08\" class=\"fancy-box fancy-box-case-study scheme-light fancy-box-custom-height ld_content_box_69f7037f46d08\" data-hover3d=\"true\">\n\n\t<div class=\"fancy-box-contents border-radius-5\" data-stacking-factor=\"0.5\">\n\n\t\t<div class=\"cb-img-container border-radius-5\">\n\n\t\t\t<figure class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1341.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1341.jpg\" class=\"invisible\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1341.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1341-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1341-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Audience Insights<\/h3>\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"\/audience-insights\/\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row gap=&#8220;0&#8243; enable_gradient=&#8220;yes&#8220; css=&#8220;.vc_custom_1655459473046{padding-top: 50px !important;padding-bottom: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; gradient_bg=&#8220;-webkit-linear-gradient(65deg,&#8230;<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-24017","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This 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