{"id":19852,"date":"2021-01-07T10:45:12","date_gmt":"2021-01-07T10:45:12","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=19852"},"modified":"2022-12-16T09:52:12","modified_gmt":"2022-12-16T09:52:12","slug":"konsumgueter-des-taeglichen-bedarfs","status":"publish","type":"page","link":"https:\/\/convosphere.com\/de\/konsumgueter-des-taeglichen-bedarfs\/","title":{"rendered":"Konsumg\u00fcter des t\u00e4glichen Bedarfs"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8220;yes&#8220; css=&#8220;.vc_custom_1671184313323{padding-top: 150px !important;padding-bottom: 150px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; gradient_bg=&#8220;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8220; responsive_css=&#8220;padding_top_medium:100px|padding_bottom_medium:20px&#8220;][vc_column enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-1 vc_col-md-10&#8243; ca_duration=&#8220;1200&#8243; ca_delay=&#8220;150&#8243; ca_init_translate_y=&#8220;81&#8243; ca_init_rotate_z=&#8220;2&#8243; css=&#8220;.vc_custom_1601028603319{margin-top: -50px !important;}&#8220;]<style>.ld_fancy_heading_69e735914a218 h1{color:rgb(255, 255, 255);}.ld_fancy_heading_69e735914a218 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e735914a218\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left h1\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"35\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <b>Konsumg\u00fcter des t\u00e4glichen Bedarfs (FMCG)<\/b><\/span><\/h1><\/div><style>.ld_fancy_heading_69e735914b154 p{font-size:21px;line-height:1.764em;color:rgba(255, 255, 255, 0.599);}@media (min-width: 768px) { .ld_fancy_heading_69e735914b154 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69e735914b154 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69e735914b154 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69e735914b154 p {margin-top:0px !important; margin-bottom:20px !important;  }  } .ld_fancy_heading_69e735914b154 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 768px) { .ld_fancy_heading_69e735914b154 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69e735914b154 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69e735914b154 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69e735914b154 p {margin-top:0px !important; margin-bottom:20px !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e735914b154\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Wir setzen Erkenntnisse mit Hilfe von Social-Listening im Verbraucherverhalten, in Wahrnehmungen und unerf\u00fcllten Bed\u00fcrfnissen wirksam ein, um FMCG-Marken dabei zu helfen, eine langfristige Kundenbindung zu erreichen.<\/span><\/p>\n<p><\/span><\/p><\/div><style>.ld_button_69e735914baa5 .btn-icon{color:rgb(255, 255, 255);font-size:30px;width:60px !important;height:60px !important;}.ld_button_69e735914baa5:hover .btn-icon{color:#0b1c47;}.ld_button_69e735914baa5.btn-icon-solid .btn-icon{background:rgba(255, 255, 255, 0);}.ld_button_69e735914baa5.btn-icon-solid:hover .btn-icon{background:rgba(255, 255, 255, 0.7);}.ld_button_69e735914baa5:hover{color:rgba(255, 255, 255, 0.7);}.ld_button_69e735914baa5:hover .btn-txt{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e735914baa5:hover:not(.btn-icon-solid) .btn-icon i{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e735914baa5.btn-icon-solid .btn-icon .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e735914baa5{color:rgb(255, 255, 255);font-size:19px !important;letter-spacing:0.025em !important;}.ld_button_69e735914baa5.btn .btn-txt, .ld_button_69e735914baa5.btn .btn-txt{color:rgb(255, 255, 255);background:none;text-fill-color:currentcolor !important;-webkit-text-fill-color:currentcolor !important;background-clip:border-box !important;-webkit-background-clip:border-box !important;}<\/style><a href=\"#\" class=\"btn btn-naked btn-gradient btn-icon-block btn-icon-top btn-icon-custom-size btn-icon-circle btn-icon-solid btn-icon-ripple ld_button_69e735914baa5\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollBelowSection&quot;:true,&quot;scrollSpeed&quot;:&quot;300&quot;}\">\n\t<span>\n\t\t\n\t\t\t\n\t<span class=\"btn-icon\"><span class=\"btn-gradient-bg btn-gradient-bg-hover\"><\/span><i class=\"icon-ion-ios-arrow-down\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n[\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1597838406506{padding-top: 50px !important;padding-bottom: 50px !important;}&#8220; responsive_css=&#8220;padding_top_medium:50px|padding_bottom_medium:50px&#8220;][vc_column offset=&#8220;vc_col-md-7&#8243;]<style>.ld_fancy_heading_69e735914c0e7 p{font-size:23px;line-height:1.5em;}@media (min-width: 992px) { .ld_fancy_heading_69e735914c0e7 p {margin-right:15% !important;  }  } .ld_fancy_heading_69e735914c0e7 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69e735914c0e7 p {margin-right:15% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e735914c0e7\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<h2><span style=\"font-weight: 400\">Wie unser mehrsprachiges Social-Listening tiefe Einblicke in das Verbraucherverhalten auf dem FMCG-Markt liefert<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Neue Technologien, die das traditionelle Einkaufserlebnis und den Entscheidungsprozess unterbrechen, stellen Marken im FMCG-Bereich vor eine Herausforderung. Durch die Nutzung von Erkenntnissen mit Hilfe von Social-Listening im Verbraucherverhalten, in Wahrnehmungen und unerf\u00fcllten Bed\u00fcrfnissen k\u00f6nnen Marken eine langfristige Loyalit\u00e4t bestehender Kunden gew\u00e4hrleisten und neue Kunden in der Beurteilungsphase gewinnen.<\/span><\/span><\/p><\/div>[vc_empty_space height=&#8220;50px&#8220;][\/vc_column][vc_column offset=&#8220;vc_col-md-5&#8243;][vc_empty_space height=&#8220;50px&#8220;]<style>.vc_accordion_69e735914d7b3 .accordion-title{font-size:17px;line-height:1.5em;}.vc_accordion_69e735914d7b3 .accordion-title a{color:#0b1c47;}.vc_accordion_69e735914d7b3 .active .accordion-title a{color:#39b9bf;}.vc_accordion_69e735914d7b3 .accordion-title a, .vc_accordion_69e735914d7b3 .accordion-item{border-color:rgba(0, 0, 0, 0.1);}<\/style><div class=\"accordion accordion-md accordion-title-underlined accordion-expander-left vc_accordion_69e735914d7b3\" id=\"vc_accordion_69e735914d7b3\" role=\"tablist\" aria-multiselectable=\"true\">\n\n\t<div class=\"accordion-item panel  active \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838216928-6d666a67-155b\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69e735914d7b3\" href=\"#ld-1597838216928-6d666a67-155b\" aria-expanded=\"true\" aria-controls=\"ld-1597838216928-6d666a67-155b\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tEinblicke in die Zielgruppe\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838216928-6d666a67-155b\" class=\"accordion-collapse collapse in\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838216928-6d666a67-155b\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<span style=\"font-weight: 400;\">Mithilfe von Daten \u00fcber Verhaltensweisen und Einstellungen erstellen wir aussagekr\u00e4ftige Kundensegmente, die tiefere Einblicke in die Zielgruppen bieten, die f\u00fcr Ihre Marke oder Ihr Produkt von Bedeutung sind<\/span>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838237695-2f9da39a-1347\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69e735914d7b3\" href=\"#ld-1597838237695-2f9da39a-1347\" aria-expanded=\"false\" aria-controls=\"ld-1597838237695-2f9da39a-1347\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tInfluencer Marketing\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838237695-2f9da39a-1347\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838237695-2f9da39a-1347\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<span style=\"font-weight: 400;\">Wir \u00fcberpr\u00fcfen die Authentizit\u00e4t von Influencern und digitalen Marktf\u00fchrern (Key Opinion Leaders = KOLs), um diejenigen zu identifizieren, die das Potenzial haben, Ihre F\u00e4higkeit zu maximieren, Ihre Markenbotschaft erfolgreich zu \u00fcbermitteln und Ihre Pr\u00e4senz zu verst\u00e4rken.<\/span>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838268793-cc41d363-2a7b\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69e735914d7b3\" href=\"#ld-1597838268793-cc41d363-2a7b\" aria-expanded=\"false\" aria-controls=\"ld-1597838268793-cc41d363-2a7b\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tWettbewerbsanalyse\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838268793-cc41d363-2a7b\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838268793-cc41d363-2a7b\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<span style=\"font-weight: 400;\">Wir bieten Experteneinblicke in die Marktposition als entscheidenden Bestandteil der Branchen-Ma\u00dfstabs-Analyse an. Unsere bew\u00e4hrte Wettbewerbs-Intelligenz-Analyse kann Ihnen dabei helfen, Wege zu finden, um Konkurrenten zu \u00fcbertreffen oder in einen neuen Markt einzutreten.<\/span>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69e735914d7b3\" href=\"#ld-1597838292451-fdfae3e3-2a63\" aria-expanded=\"false\" aria-controls=\"ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tMarken-Tracking &amp; Leistung\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838292451-fdfae3e3-2a63\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<span style=\"font-weight: 400;\">Mit Milliarden von Datenpunkten, die abgefragt werden, kann Social-Listening Granularit\u00e4t von Daten und kausale Erkl\u00e4rungen f\u00fcr die Leistung einer Marke liefern. Unser Team verf\u00fcgt \u00fcber die Ressourcen, das Wissen und die Erfahrung, um Ver\u00e4nderungen in Ihrer Marke, Ihren Produkten und Ihrer Branche im Laufe der Zeit zu verfolgen und zu analysieren.<\/span>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838312335-9d2cc472-0b48\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69e735914d7b3\" href=\"#ld-1597838312335-9d2cc472-0b48\" aria-expanded=\"false\" aria-controls=\"ld-1597838312335-9d2cc472-0b48\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tDarstellung des Kundenerlebnisses\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838312335-9d2cc472-0b48\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838312335-9d2cc472-0b48\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<span style=\"font-weight: 400;\">Kundenerlebnisse sind nicht linear und es gibt keine \u201eEinheitsl\u00f6sung\u201c. Wir erstellen ma\u00dfgeschneiderte, kategorien- oder markenspezifische Darstellungen von Kundenerlebnissen auf der Grundlage realer Daten von Verhaltensweisen und Einstellungen der Verbraucher.<\/span>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>[vc_empty_space height=&#8220;50px&#8220;][\/vc_column][\/vc_row][vc_row enable_gradient=&#8220;yes&#8220; css=&#8220;.vc_custom_1590761235589{padding-bottom: 65px !important;}&#8220; gradient_bg=&#8220;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8220;][vc_column offset=&#8220;vc_col-lg-8 vc_col-md-6&#8243; responsive_css=&#8220;padding_top_medium:5px|padding_bottom_medium:5px&#8220; css=&#8220;.vc_custom_1590762333764{padding-top: 30px !important;padding-bottom: 30px !important;}&#8220;]<div id=\"ld_images_group_container_69e735914d959\" class=\"liquid-img-group-container ld_images_group_container_69e735914d959\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_69e735914db01 {margin-top:-15% !important; margin-left:-54% !important;  }  } <\/style><div id=\"ld_images_group_element_69e735914db01\" class=\"liquid-img-group-single ld_images_group_element_69e735914db01\" >\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" data-parallax=\"true\" data-parallax-from='{\"translateY\":89}' data-parallax-to='{\"translateY\":-103}' data-parallax-options='{\"overflowHidden\":false,\"easing\":\"linear\"}'>\n\t\t\t<figure ><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column offset=&#8220;vc_col-lg-4 vc_col-md-6&#8243;]<style>@media (min-width: 992px) { .ld_spacer_69e735914df10{height:110px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69e735914df10\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69e735914e2d4 h2{font-size:40px;line-height:1.2em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_69e735914e2d4 h2 {margin-left:-150px !important;  }  } .ld_fancy_heading_69e735914e2d4 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69e735914e2d4 h2 {margin-left:-150px !important;  }  } <\/style><div class=\"ld-fancy-heading mask-text ld_fancy_heading_69e735914e2d4\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":\"1200\",\"delay\":\"150\",\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"translateY\":100},\"animations\":{\"translateY\":0}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Verstehen Sie, wie sich Ihre Marke hervorheben kann<\/span><\/span><\/h2><\/div><style>@media (min-width: 992px) { .ld_spacer_69e735914e87e{height:38px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69e735914e87e\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69e735914e9c8 p{font-size:21px;line-height:1.25em;color:rgb(255, 255, 255);}.ld_fancy_heading_69e735914e9c8 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69e735914e9c8 p {margin-right:5% !important;  }  } .ld_fancy_heading_69e735914e9c8 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69e735914e9c8 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69e735914e9c8 p {margin-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e735914e9c8\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Die begrenzte Beteiligung und Aufnahmef\u00e4higkeit f\u00fcr Markennachrichten am Kaufort macht es f\u00fcr Vermarkter schwierig, Verbraucher zu erreichen. Indem Erw\u00e4hnungen, die mit ihrem Produkt und ihrer Branche verbunden sind, erfasst werden, k\u00f6nnen Marken aufkommende Trends erkennen, eine ganzheitliche Sicht auf ihre Position gewinnen, ihre Marke mit Konkurrenten vergleichen und Kommunikationsstrategien besser zusammenstellen.<\/span><\/span><\/p><\/div><style>.ld_spacer_69e735914ec52{height:35px;}@media (min-width: 992px) { .ld_spacer_69e735914ec52{height:50px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69e735914ec52\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; css=&#8220;.vc_custom_1605810473899{margin-top: -40px !important;}&#8220; ca_duration=&#8220;1200&#8243; ca_init_translate_y=&#8220;50&#8243; ca_init_rotate_x=&#8220;-85&#8243; ca_init_translate_z=&#8220;-151&#8243;][vc_column css=&#8220;.vc_custom_1597844792351{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8220; gradient_bg_color=&#8220;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8220;][vc_row_inner content_placement=&#8220;middle&#8220;][vc_column_inner width=&#8220;5\/6&#8243; align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-6 vc_col-sm-offset-1&#8243; responsive_align=&#8220;text-md-left&#8220;]<style>.ld_fancy_heading_69e735914ed59 p{font-size:21px;line-height:1.666em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_69e735914ed59 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e735914ed59\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Kontaktieren Sie uns noch heute, um zu erfahren, wie wir Ihnen helfen k\u00f6nnen, mithilfe von Sozialer Intelligenz die richtige Gesch\u00e4ftsentscheidung zu treffen. Melden Sie sich bei uns!<\/span><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-1 vc_col-md-4&#8243; responsive_css=&#8220;padding_top_medium:5px&#8220; css=&#8220;.vc_custom_1601029777301{padding-top: 20px !important;}&#8220;]<style>.ld_button_69e735914eef5.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_69e735914eef5.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_69e735914eef5.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_69e735914eef5{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:16px !important;box-shadow:0px 0px 30px 5px rgba(11,10,63,0.06);}.ld_button_69e735914eef5:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:#0b1c47;}.ld_button_69e735914eef5 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_69e735914eef5:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(255, 255, 255);}.ld_button_69e735914eef5:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(255, 255, 255);}<\/style><a href=\"\/contact-us-for-global-insights\/\" class=\"btn btn-default circle btn-bordered border-thin ld_button_69e735914eef5\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">Melden Sie sich bei uns<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220; css=&#8220;.vc_custom_1600771591184{margin-top: 40px !important;border-top-width: 1px !important;padding-top: 80px !important;padding-bottom: 80px !important;border-top-color: #eff4fc !important;border-top-style: solid !important;}&#8220;][vc_column width=&#8220;1\/3&#8243;]<style>.ld_fancy_heading_69e735914f35c h2{font-size:28px;background:rgb(243, 245, 248);}.ld_fancy_heading_69e735914f35c h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_69e735914f35c h2 {margin-bottom:0.75em !important;  } .ld_fancy_heading_69e735914f35c .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69e735914f35c h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_69e735914f35c h2 {margin-bottom:0.75em !important;  } <\/style><div class=\"ld-fancy-heading ld-fh-has-fill ld_fancy_heading_69e735914f35c\">\n\t<h2 class=\"semi-round lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> You may also be interested in&#8230;<\/span><\/h2><\/div>[\/vc_column][vc_column width=&#8220;1\/3&#8243;]<style>.ld_content_box_69e735914f807{min-height:400px;}<\/style><div id=\"ld_content_box_69e735914f807\" class=\"fancy-box fancy-box-case-study scheme-light fancy-box-custom-height ld_content_box_69e735914f807\" data-hover3d=\"true\">\n\n\t<div class=\"fancy-box-contents border-radius-5\" data-stacking-factor=\"0.5\">\n\n\t\t<div class=\"cb-img-container border-radius-5\">\n\n\t\t\t<figure class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507.jpg\" class=\"invisible\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Competitor Analysis<\/h3>\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"\/competitor-analysis\/\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column][vc_column width=&#8220;1\/3&#8243;]<style>.ld_content_box_69e735914fe25{min-height:400px;}<\/style><div id=\"ld_content_box_69e735914fe25\" class=\"fancy-box fancy-box-case-study scheme-light fancy-box-custom-height ld_content_box_69e735914fe25\" data-hover3d=\"true\">\n\n\t<div class=\"fancy-box-contents border-radius-5\" data-stacking-factor=\"0.5\">\n\n\t\t<div class=\"cb-img-container border-radius-5\">\n\n\t\t\t<figure class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg\" class=\"invisible\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Customer Journey Mapping<\/h3>\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"\/customer-journey-mapping\/\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row enable_gradient=&#8220;yes&#8220; css=&#8220;.vc_custom_1671184313323{padding-top: 150px !important;padding-bottom: 150px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; gradient_bg=&#8220;-webkit-linear-gradient(65deg, rgb(0,&#8230;<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-19852","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Konsumg\u00fcter des t\u00e4glichen Bedarfs - Convosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/convosphere.com\/de\/wp-json\/wp\/v2\/pages\/19852\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Konsumg\u00fcter des t\u00e4glichen Bedarfs - Convosphere\" \/>\n<meta property=\"og:description\" content=\"[vc_row enable_gradient=&#8220;yes&#8220; 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