{"id":19516,"date":"2020-11-30T20:18:17","date_gmt":"2020-11-30T20:18:17","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=19516"},"modified":"2021-02-23T13:10:34","modified_gmt":"2021-02-23T13:10:34","slug":"on-demand-webinar-using-social-listening-to-map-the-patients-emotional-journey-video","status":"publish","type":"page","link":"https:\/\/convosphere.com\/de\/on-demand-webinar-using-social-listening-to-map-the-patients-emotional-journey-video\/","title":{"rendered":"On-Demand Webinar: Using Social Listening to Map the Patient\u2019s Emotional Journey Video"},"content":{"rendered":"<h1><\/h1>\n<h1>On-Demand Webinar: Using Social Listening to Map the Patient\u2019s Emotional Journey<\/h1>\n<p><i><span style=\"font-weight: 400;\">Companies that address the pain points and issues along the patient\u2019s care pathway will reap the rewards in the long term. Learn how Convosphere\u2019s patient-centric, multilingual social listening can be used to map the <\/span><\/i><a href=\"https:\/\/convosphere.com\/case-study\/amyloidosis-patient-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">patient\u2019s emotional journey<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> across markets and therapy areas, and how this can provide researchers with a deeper understanding of the emotional impact of the disease and treatment.<\/p>\n<p><\/span><\/i><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/hi5nHu1Vtm0\" width=\"740\" height=\"416\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Overview of the Webinar<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In this webinar, originally hosted by the BHBIA, Convosphere\u2019s CEO Jackie Cuyvers explains how Patient Emotional Journey Analysis \u2013 conducted by experienced and native language <\/span><a href=\"https:\/\/convosphere.com\/industries-pharmaceutical\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">pharma social listening analysts<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 uncovers the \u2018why\u2019 behind the sentiments, conversation themes and share of voice, and the emotional impact of the disease and treatments, to provide pharma brands with the insights needed to make strategic data-driven decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a case study on Patient Emotional Analysis conducted on conversations around Multiple Sclerosis (MS) in the US by patients and caregivers, the webinar will guide you through:<\/span><\/p>\n<h5><strong>Why Emotional Analysis Helps Pharma Brands Form a More Nuanced Understanding of the Patient Journey (01:55)<\/strong><\/h5>\n<p><i><span style=\"font-weight: 400;\">Questions answered in this section include:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can social listening be used to map the patient\u2019s emotional journey?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can patient emotional journey analysis explain patient behaviour, such as drug switching, barriers to adoption and non-adherence?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can emotional journey analysis give pharma brands an opportunity to understand the potential factors that could lead to a better quality of life for patients?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why can\u2019t even the most sophisticated social listening tools accurately uncover patients\u2019 emotions?<\/span><\/li>\n<\/ul>\n<h5><strong>[Macro-level] What Patient Emotional Journey Analysis looks like (11:10)<\/strong><\/h5>\n<p><i><span style=\"font-weight: 400;\">Questions answered in this section include:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How deep can patient emotional analysis go and what kind of actionable insights can you expect?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can quantitative and qualitative analysis be combined to put patients\u2019 emotions into the context of the dataset or therapy area?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can the insights generated help pharma brands make strategic business decisions?<\/span><\/li>\n<\/ul>\n<h5><strong>[Micro-level] MS case study: What a Patient Emotional Journey Analysis Treatment Deep-Dive looks like (23:51)<\/strong><\/h5>\n<p><i><span style=\"font-weight: 400;\">Questions answered in this section include:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How are the patient\u2019s emotions changing throughout the MS journey?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How does Patient Journey Emotional Analysis of MS help reveal perceptions of different treatment forms of the condition?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is the value of patient and caregiver personas?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can patient personas help pharma brands visualise their target audience to better understand how and why the treatment journey impacts MS patients differently?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can these insights help pharma brands tailor their activation strategies?<\/span><\/li>\n<\/ul>\n<h5><strong>How Convosphere Conducts Patient Emotional Journey Analysis (27:12)<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">From the data collection and research groundwork through to the final report delivery, this section demonstrates the step-by-step methodology of Convosphere\u2019s Patient Emotional Journey Analysis and why our unique approach to human-led analysis guarantees effective insights to drive impact.<\/p>\n<p><em>Download your free copy of the associated case study <a href=\"https:\/\/convosphere.com\/case-study-using-social-listening-to-map-the-patients-emotional-journey\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/em><br \/>\n<\/span><\/p>\n<hr \/>\n<h2><strong>The Limitations of Static Research Techniques<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Focus groups and consumer surveys have traditionally been the go-to methods for pharmaceutical companies to gather patient insight. But in recent years, the industry has realised the need to adjust to the dynamic digital landscape. Patients, as well as caregivers, actively turn to social media and forums to connect with peers, share their experiences and to seek and offer advice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is in light of this shift from the passive to the empowered patient that pharma marketers have begun to supplement primary market research with, or even fully rely on, social listening as a research method to better understand patient perceptions and experiences through media monitoring.<\/span><\/p>\n<h2><strong>How Pharma Researchers Can Use Social Listening<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Social listening platforms are a great way for pharma brands to derive value from online patient conversation.<\/span> <span style=\"font-weight: 400;\">They can help pharma researchers build a <\/span><a href=\"https:\/\/convosphere.com\/case-study\/therapeutic-area-overview-lscd\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">therapy area<\/span><\/a><span style=\"font-weight: 400;\"> overview, track their brand share of voice against <\/span><a href=\"https:\/\/convosphere.com\/competitor-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">competitors<\/span><\/a><span style=\"font-weight: 400;\">, monitor stakeholder conversations and sentiment. They can even help build a treatment journey to pinpoint the conversation drivers of each stage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But to <\/span><i><span style=\"font-weight: 400;\">truly <\/span><\/i><span style=\"font-weight: 400;\">listen to the patients and learn from their experiences, pharma brands should never rely on automated tools alone. Instead, they need to recognise the need for human-led analysis. Because, after all, patients are individuals and so social media monitoring tools are, many times, unsuited to untangle the complexities of the human mind.<\/span><\/p>\n<h2><strong>The Importance of Understanding Language Variation<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">With nearly 3.5 billion of us already online \u2013 a number set to double over the next decade with mainly non-English speakers from Africa, <\/span><a href=\"https:\/\/convosphere.com\/pharma-industry-india-growth-prospects-trends-consumer-analysis\/\"><span style=\"font-weight: 400;\">Asia<\/span><\/a><span style=\"font-weight: 400;\"> and South America joining the social space \u2013 it\u2019s vital to understand the variations in language by location. Social listening tools won\u2019t necessarily be able to differentiate between dialects or pick up on tone, irony, idioms and topic-specific jargons.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Want to find out more about how Convosphere\u2019s Patient Emotional Journey analysis can help you make strategic data-driven decisions to boost customer engagement success? <\/span><a href=\"https:\/\/convosphere.com\/contact-us-for-global-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On-Demand Webinar: Using Social Listening to Map the Patient\u2019s Emotional Journey Companies that address the&#8230;<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-19516","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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