{"id":17279,"date":"2020-08-19T15:11:49","date_gmt":"2020-08-19T15:11:49","guid":{"rendered":"https:\/\/convosphere.dehosting.co.uk\/?page_id=17279"},"modified":"2024-05-22T07:58:38","modified_gmt":"2024-05-22T07:58:38","slug":"customer-journey-mapping","status":"publish","type":"page","link":"https:\/\/convosphere.com\/de\/customer-journey-mapping\/","title":{"rendered":"Customer Journey Mapping"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8220;yes&#8220; css=&#8220;.vc_custom_1655456034483{padding-top: 30px !important;padding-bottom: 30px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; gradient_bg=&#8220;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8220; responsive_css=&#8220;padding_top_large:30px|padding_bottom_large:20px|padding_top_medium:30px|padding_bottom_medium:20px|padding_top_small:40px|padding_bottom_small:30px&#8220;][vc_column enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-1 vc_col-md-10&#8243; ca_duration=&#8220;1200&#8243; ca_delay=&#8220;150&#8243; ca_init_translate_y=&#8220;81&#8243; ca_init_rotate_z=&#8220;2&#8243; css=&#8220;.vc_custom_1655456328184{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 0px !important;}&#8220;]<style>.ld_fancy_heading_6a0fc5176a3f4 h1{color:rgb(255, 255, 255);}.ld_fancy_heading_6a0fc5176a3f4 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a0fc5176a3f4\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left h1\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"35\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Customer Journey Mapping<\/span><\/h1><\/div><style>.ld_fancy_heading_6a0fc5176ac5e p{font-size:21px;line-height:1.764em;color:rgba(255, 255, 255, 0.599);}@media (min-width: 992px) { .ld_fancy_heading_6a0fc5176ac5e p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_6a0fc5176ac5e p {margin-bottom:3em !important;  } .ld_fancy_heading_6a0fc5176ac5e .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6a0fc5176ac5e p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_6a0fc5176ac5e p {margin-bottom:3em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a0fc5176ac5e\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Social media is an integral source of information for people when deciding to purchase a product or service. The depth in which people discuss their purchases online also offers a fertile source of data for brands which, when structured in the correct manner, can deliver a granular customer journey map that helps you understand how people make decisions and at which point your brand or product falls out of the consideration set.<\/span><\/p><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8220;yes&#8220; enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; css=&#8220;.vc_custom_1655750520406{padding-top: 40px !important;padding-bottom: 10px !important;}&#8220; ca_delay=&#8220;150&#8243; ca_init_translate_y=&#8220;43&#8243; ca_duration=&#8220;1200&#8243;][vc_column align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-2 vc_col-md-8&#8243;]<style>.ld_fancy_heading_6a0fc5176b1f9 h3{color:rgb(38, 105, 158);}@media (min-width: 992px) { .ld_fancy_heading_6a0fc5176b1f9 h3 {margin-bottom:0.15em !important;  }  } .ld_fancy_heading_6a0fc5176b1f9 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6a0fc5176b1f9 h3 {margin-bottom:0.15em !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a0fc5176b1f9\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> We can help you to<\/span><\/h3><\/div><style>.ld_spacer_6a0fc5176b477{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a0fc5176b477\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-4&#8243;]<style>.ld_icon_box_6a0fc5176b628 .iconbox-icon-container{color:rgb(245, 99, 75);border-radius:px;}.ld_icon_box_6a0fc5176b628 .iconbox-icon-container i{background:-webkit-linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background:linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background-clip:text !important;-webkit-background-clip:text !important;text-fill-color:transparent !important;-webkit-text-fill-color:transparent !important;line-height:1.15em !important;}.ld_icon_box_6a0fc5176b628 h3{color:rgb(57, 185, 191);margin-bottom:px;}.ld_icon_box_6a0fc5176b628:hover h3{color:rgb(57, 185, 191);}<\/style>\n<div class=\"iconbox iconbox-md iconbox-heading-sm iconbox-icon-image ld_icon_box_6a0fc5176b628 vc_custom_1656591963049\" id=\"ld_icon_box_6a0fc5176b628\"  data-plugin-options='{\"color\":\"rgb(245, 99, 75):rgb(254, 148, 24)\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><img decoding=\"async\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/06\/Bespoke-Journey-Maps.png\" class=\"liquid-image-icon\" \/><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >Identify Potential Touch Points<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_spacer_6a0fc5176bbfa{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a0fc5176bbfa\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-4&#8243;]<style>.ld_icon_box_6a0fc5176bd3a .iconbox-icon-container{color:rgb(245, 99, 75);border-radius:px;}.ld_icon_box_6a0fc5176bd3a .iconbox-icon-container i{background:-webkit-linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background:linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background-clip:text !important;-webkit-background-clip:text !important;text-fill-color:transparent !important;-webkit-text-fill-color:transparent !important;line-height:1.15em !important;}.ld_icon_box_6a0fc5176bd3a h3{color:rgb(57, 185, 191);margin-bottom:px;}.ld_icon_box_6a0fc5176bd3a:hover h3{color:rgb(57, 185, 191);}<\/style>\n<div class=\"iconbox iconbox-md iconbox-heading-sm iconbox-icon-image ld_icon_box_6a0fc5176bd3a vc_custom_1656591998486\" id=\"ld_icon_box_6a0fc5176bd3a\"  data-plugin-options='{\"color\":\"rgb(245, 99, 75):rgb(254, 148, 24)\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><img decoding=\"async\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/06\/Real-Consumer-Data.png\" class=\"liquid-image-icon\" \/><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >Identify Pain Points and Unmet Needs<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_spacer_6a0fc5176c355{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a0fc5176c355\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-4&#8243;]<style>.ld_icon_box_6a0fc5176c481 .iconbox-icon-container{color:rgb(245, 99, 75);border-radius:px;}.ld_icon_box_6a0fc5176c481 .iconbox-icon-container i{background:-webkit-linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background:linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background-clip:text !important;-webkit-background-clip:text !important;text-fill-color:transparent !important;-webkit-text-fill-color:transparent !important;line-height:1.15em !important;}.ld_icon_box_6a0fc5176c481 h3{color:rgb(57, 185, 191);margin-bottom:px;}.ld_icon_box_6a0fc5176c481:hover h3{color:rgb(57, 185, 191);}<\/style>\n<div class=\"iconbox iconbox-md iconbox-heading-sm iconbox-icon-image ld_icon_box_6a0fc5176c481 vc_custom_1656592033906\" id=\"ld_icon_box_6a0fc5176c481\"  data-plugin-options='{\"color\":\"rgb(245, 99, 75):rgb(254, 148, 24)\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><img decoding=\"async\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/06\/Strategic-Analysis.png\" class=\"liquid-image-icon\" \/><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >Uncover Adoption Barriers<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_spacer_6a0fc5176c81f{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a0fc5176c81f\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row gap=&#8220;0&#8243; enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;1&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; responsive_css=&#8220;margin_top_large:0px|margin_bottom_large:0px|padding_top_large:0px|padding_bottom_large:0px|margin_top_medium:0px|margin_bottom_medium:0px|padding_top_medium:0px|padding_bottom_medium:0px&#8220; css=&#8220;.vc_custom_1655751580347{margin-top: 0px !important;margin-bottom: 0px !important;}&#8220; ca_duration=&#8220;1200&#8243;][vc_column align=&#8220;text-center&#8220;]<style>.ld_button_6a0fc5176c94a.btn-icon-solid .btn-icon{background:rgb(57, 185, 191);}.ld_button_6a0fc5176c94a.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(57, 185, 191);}.ld_button_6a0fc5176c94a{background-color:rgb(57, 185, 191);border-color:rgb(57, 185, 191);color:rgb(255, 255, 255);font-size:20px !important;font-weight:bold !important;}.ld_button_6a0fc5176c94a:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:rgb(57, 185, 191);}.ld_button_6a0fc5176c94a .btn-gradient-bg{background:-webkit-linear-gradient(to right, rgb(57, 185, 191) 0%, rgb(57, 185, 191) 100%);background:linear-gradient(to right, rgb(57, 185, 191) 0%, rgb(57, 185, 191) 100%);}.ld_button_6a0fc5176c94a .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_6a0fc5176c94a .btn-gradient-border defs stop:first-child{stop-color:rgb(57, 185, 191);}.ld_button_6a0fc5176c94a .btn-gradient-border defs stop:last-child{stop-color:rgb(57, 185, 191);}.ld_button_6a0fc5176c94a:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(57, 185, 191);}.ld_button_6a0fc5176c94a:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(57, 185, 191);}.ld_button_6a0fc5176c94a.btn-bordered{border-color:rgb(57, 185, 191);}.ld_button_6a0fc5176c94a.btn-bordered:hover{border-color:rgb(57, 185, 191);}<\/style><a href=\"#customerJourMappingForm\" class=\"btn btn-solid btn-lg circle btn-bordered border-thick btn-bordered-gradient btn-gradient ld_button_6a0fc5176c94a\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollSpeed&quot;:&quot;200&quot;}\">\n\t<span>\n\t<span class=\"btn-gradient-bg\"><\/span>\t\n\t\t\t\t\t<span class=\"btn-txt\">Get in touch<\/span>\n\t\t\t\n\t\t<span class=\"btn-gradient-bg btn-gradient-bg-hover\"><\/span>\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xml:space=\"preserve\" class=\"btn-gradient-border\" width=\"100%\" height=\"100%\">\n\t\t\t      <defs>\n\t\t\t        <linearGradient id=\"svg-border-6a0fc5176ccd7\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"0%\">\n\t\t\t          <stop offset=\"0%\" \/>\n\t\t\t          <stop offset=\"100%\" \/>\n\t\t\t        <\/linearGradient>\n\t\t\t      <\/defs>\n\t\t\t      <rect x=\"0.5\" y=\"0.5\" rx=\"17%\" ry=\"50%\" width=\"100%\" height=\"100%\" stroke=\"url(#svg-border-6a0fc5176ccd7)\"\/>\n\t\t\t    <\/svg>\t<\/span>\n<\/a>\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8220;60px&#8220; css=&#8220;.vc_custom_1655720553957{padding-top: 20px !important;padding-bottom: 20px !important;}&#8220;]<style>.ld_fancy_heading_6a0fc5176cd6c h3{color:rgb(38, 105, 158);}.ld_fancy_heading_6a0fc5176cd6c .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_6a0fc5176cd6c\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Customer Journey Mapping \u2013 our client success stories<\/span><\/h3><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8220;middle&#8220; enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; css=&#8220;.vc_custom_1597847023105{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #f3f5f8 !important;}&#8220; ca_duration=&#8220;1200&#8243; ca_delay=&#8220;150&#8243; ca_init_translate_x=&#8220;-26&#8243;][vc_column offset=&#8220;vc_col-md-10&#8243; css=&#8220;.vc_custom_1597846575025{border-left-width: 2px !important;padding-left: 60px !important;border-left-color: #39b9bf !important;border-left-style: solid !important;border-radius: 1px !important;}&#8220;]<style>.ld_fancy_heading_6a0fc5176daa2 p{font-size:28px;line-height:1.764em;}@media (min-width: 992px) { .ld_fancy_heading_6a0fc5176daa2 p {margin-right:15% !important;  }  } .ld_fancy_heading_6a0fc5176daa2 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6a0fc5176daa2 p {margin-right:15% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a0fc5176daa2\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> These customer journeys are not linear and there is no \u201cone size fits all\u201d solution. We produce bespoke, category or brand specific customer journey maps based on real consumer behavioural and attitudinal data.<\/span><\/p><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1597847385775{padding-top: 80px !important;}&#8220;][vc_column enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; offset=&#8220;vc_col-md-6&#8243; responsive_css=&#8220;padding_right_medium:7%25&#8243; ca_duration=&#8220;1600&#8243; ca_delay=&#8220;160&#8243; ca_init_translate_y=&#8220;30&#8243;][vc_column_text css=&#8220;.vc_custom_1597847119003{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-right: 15% !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8220;]<strong>Are you releasing a new product or service, or do you have a sticking point in the journey of your existing product or service? Using social listening tools, you can uncover actionable insights to help you make strategic data-driven decisions in the process of understanding the ways in which customers make decisions and the journeys they take. <\/strong>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][vc_column_text css=&#8220;.vc_custom_1597847123499{padding-right: 15% !important;}&#8220;]Every business benefits from a healthy sales pipeline and an understanding of the customer journey strategy, regardless of the industry or region your business is in. If you aren\u2019t fully aware or have an understanding of your customer journey, you most likely won\u2019t be approaching your key prospects in the right way or at the right time.[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][\/vc_column][vc_column align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-0 vc_col-md-6&#8243;]<div id=\"ld_images_group_container_6a0fc5176df7f\" class=\"liquid-img-group-container ld_images_group_container_6a0fc5176df7f\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_6a0fc5176e15a\" class=\"liquid-img-group-single ld_images_group_element_6a0fc5176e15a\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/10\/MSP06001.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/10\/MSP06001.jpg 1500w, https:\/\/convosphere.com\/wp-content\/uploads\/2022\/10\/MSP06001-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2022\/10\/MSP06001-1024x683.jpg 1024w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1597847480762{padding-top: 20px !important;padding-bottom: 20px !important;}&#8220;][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1597847391752{padding-bottom: 80px !important;}&#8220;][vc_column enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; offset=&#8220;vc_col-md-6&#8243; responsive_css=&#8220;padding_right_medium:7%25&#8243; ca_duration=&#8220;1600&#8243; ca_delay=&#8220;160&#8243; ca_init_translate_y=&#8220;30&#8243; el_class=&#8220;vc_col-sm-push-6&#8243;][vc_column_text css=&#8220;.vc_custom_1597847505749{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8220;]<strong>At Convosphere, our experienced insights analysts use customer journey analysis tools to create a customer journey map to improve our clients\u2019 communications and messaging strategies. We identify potential \u2018roadblocks\u2019 in the purchase decision-making process for your brand specifically and the wider category. We identify where people might be dropping out of the purchase journey and why. <\/strong>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][vc_column_text]We help you to understand the stages of your buyer journey, including awareness and the decision-making process when investing in your product. 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Contact us today.<\/span><\/p><\/div><style>.ld_cf7_6a0fc5176ed7f input,.ld_cf7_6a0fc5176ed7f textarea,.ld_cf7_6a0fc5176ed7f .ui-selectmenu-button{font-size:20px;font-weight:600;}.ld_cf7_6a0fc5176ed7f input[type=\"submit\"], .ld_cf7_6a0fc5176ed7f button[type=\"submit\"]{font-size:16px;font-weight:bold;background:rgb(255, 255, 255);color:rgb(38, 105, 158);border-color:rgb(57, 185, 191);}.ld_cf7_6a0fc5176ed7f input, .ld_cf7_6a0fc5176ed7f select, .ld_cf7_6a0fc5176ed7f textarea, .ld_cf7_6a0fc5176ed7f .ui-selectmenu-button{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);}.ld_cf7_6a0fc5176ed7f input[type=\"submit\"]:focus,.ld_cf7_6a0fc5176ed7f input[type=\"submit\"]:hover, .ld_cf7_6a0fc5176ed7f button[type=\"submit\"]:focus, .ld_cf7_6a0fc5176ed7f button[type=\"submit\"]:hover{background:rgb(255, 255, 255);}.ld_cf7_6a0fc5176ed7f input[type=\"submit\"]:hover, .ld_cf7_6a0fc5176ed7f button[type=\"submit\"]:hover{color:rgb(38, 105, 158);border-color:rgb(57, 185, 191);}<\/style><div 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ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; offset=&#8220;vc_col-md-6&#8243; ca_duration=&#8220;1200&#8243; ca_delay=&#8220;120&#8243; ca_init_translate_x=&#8220;-37&#8243;]<style>.ld_fancy_heading_6a0fc51774c35 h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_6a0fc51774c35 h2 {padding-right:25% !important;  }  } .ld_fancy_heading_6a0fc51774c35 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6a0fc51774c35 h2 {padding-right:25% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a0fc51774c35\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Strategic customer journey analysis<\/span><\/h2><\/div>[vc_column_text css=&#8220;.vc_custom_1597847695114{padding-right: 25% !important;}&#8220;]Our customer journey mapping service enables you to focus on predicting and influencing the behaviour of your customers. 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Customer journey mapping not only provides insights into the expectations of your customers in the customer decision-making process, but it also helps you create a customer experience that encourages consumers to reach the endpoint of the journey to make a purchase.<\/p>\n<p>If there are any conflicting barriers that prevent your customers from making a purchase, this will become clear after identifying the customer journey mapping. Understanding these barriers will make it clearer how to overcome them. After all, your customer is the most important piece of the journey, so putting yourself in your customer\u2019s shoes will allow you to get to know your product and understand each step of the journey.<\/p>\n<p>When you overcome these barriers and create a tailored and meaningful experience for your audience, you\u2019ll be influencing them in the decision-making process and pushing them to move to the next step of the journey.[\/vc_column_text]<style>.ld_spacer_6a0fc517759c0{height:32px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6a0fc517759c0\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md&#8220;]<div id=\"ld_images_group_container_6a0fc51775a90\" class=\"liquid-img-group-container ld_images_group_container_6a0fc51775a90\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_6a0fc51775bac {margin-left:-110% !important;  }  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\/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column css=&#8220;.vc_custom_1597844060918{margin-top: -120px !important;}&#8220;][vc_column_text css=&#8220;.vc_custom_1597849588528{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}&#8220;]Businesses with the most effective marketing campaigns use customer journey path analysis to create a well-targeted and relevant marketing campaign.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1601029965509{padding-top: 50px !important;padding-bottom: 80px !important;background-color: #f3f5f8 !important;}&#8220; responsive_css=&#8220;padding_top_medium:300px|padding_bottom_medium:80px&#8220;][vc_column 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padding-bottom:7% !important; padding-left:7% !important;  } <\/style><div class=\"ld-fancy-heading ld-fh-has-fill ld_fancy_heading_6a0fc51775d9a\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Using social insights to produce a customer journey map enables you to:<\/span><\/span><\/h3><\/div>[\/vc_column][vc_column offset=&#8220;vc_col-md-6&#8243;]<div id=\"ld_images_group_container_6a0fc51775f1b\" class=\"liquid-img-group-container ld_images_group_container_6a0fc51775f1b\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_6a0fc51776043 {left:-40% !important;  }  } <\/style><div id=\"ld_images_group_element_6a0fc51776043\" class=\"liquid-img-group-single ld_images_group_element_6a0fc51776043\" data-roundness=\"6\" data-reveal=\"true\" data-reveal-options='{\"direction\":\"rl\",\"bgcolor\":\"\",\"delay\":\"\"}'>\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" data-parallax=\"true\" data-parallax-from='{\"translateY\":32}' data-parallax-to='{\"translateY\":-33}' data-parallax-options='{\"overflowHidden\":false,\"easing\":\"linear\"}'>\n\t\t\t<figure ><img decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/bk-image-general.jpg\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/bk-image-general-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/bk-image-general.jpg 900w\" class=\"\" alt=\"\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[vc_row_inner][vc_column_inner parallax=&#8220;yes&#8220; scale_from_x=&#8220;1&#8243; scale_from_y=&#8220;1&#8243; scale_from_z=&#8220;1&#8243; from_opacity=&#8220;1&#8243; scale_to_x=&#8220;1&#8243; scale_to_y=&#8220;1&#8243; scale_to_z=&#8220;1&#8243; to_opacity=&#8220;1&#8243; enable_column_shadowbox=&#8220;yes&#8220; responsive_css=&#8220;margin_top_medium:-130%25|padding_left_medium:12%25&#8243; offset=&#8220;vc_col-md-offset-2 vc_col-md-10&#8243; css=&#8220;.vc_custom_1597849462312{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #ffffff !important;}&#8220; column_box_shadow=&#8220;%5B%7B%22x_offset%22%3A%220%22%2C%22y_offset%22%3A%222px%22%2C%22blur_radius%22%3A%2214px%22%2C%22shadow_color%22%3A%22rgba(0%2C%200%2C%200%2C%200.082)%22%7D%5D&#8220; translate_from_y=&#8220;-1&#8243; translate_to_y=&#8220;32&#8243;]<style>.ld_icon_box_6a0fc5177645b .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_6a0fc5177645b h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_6a0fc5177645b\" id=\"ld_icon_box_6a0fc5177645b\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Generate a granular understanding of how people proceed through a non-linear buying journey<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_6a0fc51776949 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_6a0fc51776949 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_6a0fc51776949\" id=\"ld_icon_box_6a0fc51776949\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Isolate the pain-points along the way<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_6a0fc51776ed2 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_6a0fc51776ed2 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_6a0fc51776ed2\" id=\"ld_icon_box_6a0fc51776ed2\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Identify where your brand is over or under-performing at each stage and why<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_6a0fc517771b7 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_6a0fc517771b7 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox 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ld_fancy_heading_6a0fc51777329\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> To learn more about our customer journey mapping processes and how they can help you make strategic decisions, please get in touch today to receive further information.<\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-1 vc_col-md-4&#8243; responsive_css=&#8220;padding_top_medium:5px&#8220; css=&#8220;.vc_custom_1601029848453{padding-top: 20px !important;}&#8220;]<style>.ld_button_6a0fc5177772d.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_6a0fc5177772d.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_6a0fc5177772d.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_6a0fc5177772d{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:16px !important;box-shadow:0px 0px 30px 5px 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