{"id":17182,"date":"2020-08-19T12:16:40","date_gmt":"2020-08-19T12:16:40","guid":{"rendered":"https:\/\/convosphere.dehosting.co.uk\/?page_id=17182"},"modified":"2022-09-22T05:47:44","modified_gmt":"2022-09-22T05:47:44","slug":"audience-insights","status":"publish","type":"page","link":"https:\/\/convosphere.com\/de\/audience-insights\/","title":{"rendered":"Audience Insights"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8220;yes&#8220; css=&#8220;.vc_custom_1655452043795{padding-top: 30px !important;padding-bottom: 30px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220; gradient_bg=&#8220;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8220; responsive_css=&#8220;padding_top_large:60px|padding_bottom_large:40px|padding_top_medium:60px|padding_bottom_medium:40px|padding_top_small:40px|padding_bottom_small:30px&#8220;][vc_column enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-1 vc_col-md-10&#8243; ca_duration=&#8220;1200&#8243; ca_delay=&#8220;150&#8243; ca_init_translate_y=&#8220;81&#8243; ca_init_rotate_z=&#8220;2&#8243; css=&#8220;.vc_custom_1655452657817{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 20px !important;}&#8220;]<style>.ld_fancy_heading_6a0c189f7e552 h1{color:rgb(255, 255, 255);}.ld_fancy_heading_6a0c189f7e552 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a0c189f7e552\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left h1\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"35\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Audience Segmentation &amp; Personas<\/span><\/h1><\/div><style>.ld_fancy_heading_6a0c189f7eddd p{font-size:21px;line-height:1.764em;color:rgba(255, 255, 255, 0.599);}.ld_fancy_heading_6a0c189f7eddd p {padding-top:0px !important; padding-bottom:0px !important;  } @media (min-width: 768px) { .ld_fancy_heading_6a0c189f7eddd p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_6a0c189f7eddd p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_6a0c189f7eddd p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 768px) { .ld_fancy_heading_6a0c189f7eddd p {margin-top:0px !important; margin-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_6a0c189f7eddd p {margin-top:0px !important; margin-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_6a0c189f7eddd p {margin-top:0px !important; margin-bottom:0px !important;  }  } .ld_fancy_heading_6a0c189f7eddd .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6a0c189f7eddd p {padding-top:0px !important; padding-bottom:0px !important;  } @media (min-width: 768px) { .ld_fancy_heading_6a0c189f7eddd p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_6a0c189f7eddd p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_6a0c189f7eddd p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 768px) { .ld_fancy_heading_6a0c189f7eddd p {margin-top:0px !important; margin-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_6a0c189f7eddd p {margin-top:0px !important; margin-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_6a0c189f7eddd p {margin-top:0px !important; margin-bottom:0px !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a0c189f7eddd\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> We deliver audience profiling and segmentation outputs that are rich in actionable insight. Leveraging behavioural and attitudinal data, we produce meaningful customer segments that provide deeper insights about the audiences that matter to your brand or service.<\/span><\/p><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8220;yes&#8220; enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; css=&#8220;.vc_custom_1655750012585{padding-top: 40px !important;padding-bottom: 0px !important;}&#8220; ca_delay=&#8220;150&#8243; ca_init_translate_y=&#8220;43&#8243; ca_duration=&#8220;1200&#8243;][vc_column align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-2 vc_col-md-8&#8243;]<style>.ld_fancy_heading_6a0c189f7f34b h3{color:rgb(38, 105, 158);}@media (min-width: 992px) { .ld_fancy_heading_6a0c189f7f34b h3 {margin-bottom:0.15em !important; 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offset=&#8220;vc_col-md-4&#8243;]<style>.ld_icon_box_6a0c189f7fdd0 .iconbox-icon-container{color:rgb(245, 99, 75);border-radius:px;}.ld_icon_box_6a0c189f7fdd0 .iconbox-icon-container i{background:-webkit-linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background:linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background-clip:text !important;-webkit-background-clip:text !important;text-fill-color:transparent !important;-webkit-text-fill-color:transparent !important;line-height:1.15em !important;}.ld_icon_box_6a0c189f7fdd0 h3{color:rgb(12, 144, 171);margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-md iconbox-heading-sm iconbox-icon-image ld_icon_box_6a0c189f7fdd0 vc_custom_1656581547431\" id=\"ld_icon_box_6a0c189f7fdd0\"  data-plugin-options='{\"color\":\"rgb(245, 99, 75):rgb(254, 148, 24)\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><img decoding=\"async\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/06\/Audience-Profiling.png\" class=\"liquid-image-icon\" \/><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >Develop In-Depth Personas<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_spacer_6a0c189f803d1{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a0c189f803d1\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-4&#8243;]<style>.ld_icon_box_6a0c189f80500 .iconbox-icon-container{color:rgb(245, 99, 75);border-radius:px;}.ld_icon_box_6a0c189f80500 .iconbox-icon-container i{background:-webkit-linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background:linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background-clip:text !important;-webkit-background-clip:text !important;text-fill-color:transparent !important;-webkit-text-fill-color:transparent !important;line-height:1.15em !important;}.ld_icon_box_6a0c189f80500 h3{color:rgb(12, 144, 171);margin-bottom:px;}.ld_icon_box_6a0c189f80500:hover h3{color:rgb(12, 144, 171);}<\/style>\n<div class=\"iconbox iconbox-md iconbox-heading-sm iconbox-icon-image ld_icon_box_6a0c189f80500 vc_custom_1656581569509\" id=\"ld_icon_box_6a0c189f80500\"  data-plugin-options='{\"color\":\"rgb(245, 99, 75):rgb(254, 148, 24)\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><img decoding=\"async\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/06\/Segmentation-Outputs.png\" class=\"liquid-image-icon\" \/><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >Identify Media Targeting Opportunities<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_spacer_6a0c189f808b6{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a0c189f808b6\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8220;top&#8220; 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data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Combining the efficiencies brought by AI with the uniquely human values of empathy and cultural sensitivity, our approach to audience profiling delivers a comprehensive and nuanced view of your social digital target audiences\u2019 profiles and can be applied to understand their:<\/span><\/p><\/div>[vc_empty_space height=&#8220;50px&#8220;][\/vc_column][vc_column offset=&#8220;vc_col-md-5&#8243;][vc_empty_space height=&#8220;50px&#8220;]<style>.vc_accordion_6a0c189f9196f .accordion-title{font-size:17px;line-height:1.5em;}.vc_accordion_6a0c189f9196f .accordion-title a{color:#0b1c47;}.vc_accordion_6a0c189f9196f .active .accordion-title a{color:#39b9bf;}.vc_accordion_6a0c189f9196f .accordion-title a, .vc_accordion_6a0c189f9196f .accordion-item{border-color:rgba(0, 0, 0, 0.1);}<\/style><div class=\"accordion accordion-md accordion-title-underlined accordion-expander-left vc_accordion_6a0c189f9196f\" id=\"vc_accordion_6a0c189f9196f\" role=\"tablist\" aria-multiselectable=\"true\">\n\n\t<div class=\"accordion-item panel  active \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_fwrserf456g\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6a0c189f9196f\" href=\"#fwrserf456g\" aria-expanded=\"true\" aria-controls=\"fwrserf456g\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tDemographics &amp; geodemographics\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"fwrserf456g\" class=\"accordion-collapse collapse in\" role=\"tabpanel\" aria-labelledby=\"heading_fwrserf456g\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]Who are they and where can we locate them?[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838216928-6d666a67-155b\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6a0c189f9196f\" href=\"#ld-1597838216928-6d666a67-155b\" aria-expanded=\"false\" aria-controls=\"ld-1597838216928-6d666a67-155b\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tCategory behaviour and attitudes\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838216928-6d666a67-155b\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838216928-6d666a67-155b\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]What do they think about your category and brands within it?[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838237695-2f9da39a-1347\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6a0c189f9196f\" href=\"#ld-1597838237695-2f9da39a-1347\" aria-expanded=\"false\" aria-controls=\"ld-1597838237695-2f9da39a-1347\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tLikelihood to engage with specific content\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838237695-2f9da39a-1347\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838237695-2f9da39a-1347\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]What messages cut through the clutter and make this audience react positively?[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838268793-cc41d363-2a7b\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6a0c189f9196f\" href=\"#ld-1597838268793-cc41d363-2a7b\" aria-expanded=\"false\" aria-controls=\"ld-1597838268793-cc41d363-2a7b\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tPurchasing behaviours\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838268793-cc41d363-2a7b\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838268793-cc41d363-2a7b\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]How do they make decisions, what are their drivers and barriers of purchase?[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6a0c189f9196f\" href=\"#ld-1597838292451-fdfae3e3-2a63\" aria-expanded=\"false\" aria-controls=\"ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tMedia usage and targeting opportunities\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838292451-fdfae3e3-2a63\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]Where can you target them most efficiently, across mainstream media and niche online titles?[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838312335-9d2cc472-0b48\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6a0c189f9196f\" href=\"#ld-1597838312335-9d2cc472-0b48\" aria-expanded=\"false\" aria-controls=\"ld-1597838312335-9d2cc472-0b48\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tHobbies and interests\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838312335-9d2cc472-0b48\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838312335-9d2cc472-0b48\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]What do they enjoy doing in their spare time? Where are the content or sponsorship opportunities for your brands?[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>[vc_empty_space height=&#8220;50px&#8220;][\/vc_column][\/vc_row][vc_row enable_slideshow_bg=&#8220;yes&#8220; slideshow_effect=&#8220;scale&#8220; slideshow_images=&#8220;4190,4189,4188,4197,4187,4191,4192,4193,4194,4195,4198&#8243; css=&#8220;.vc_custom_1589546802313{padding-top: 150px !important;padding-bottom: 150px !important;background-color: #bcbcbc !important;}&#8220; slideshow_delay=&#8220;2000&#8243;][vc_column][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1597841947602{margin-top: -40px !important;padding-bottom: 60px !important;}&#8220;][vc_column css=&#8220;.vc_custom_1597842240772{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8220; gradient_bg_color=&#8220;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8220;][vc_row_inner content_placement=&#8220;top&#8220;][vc_column_inner responsive_css=&#8220;padding_top_medium:5px&#8220; css=&#8220;.vc_custom_1655758298683{padding-top: 20px !important;}&#8220; el_id=&#8220;audioInsightFormSec&#8220;]<style>.ld_fancy_heading_6a0c189f91bb4 h3{font-size:42px;line-height:1.4em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a0c189f91bb4 h3 {padding-left:15px !important;  } .ld_fancy_heading_6a0c189f91bb4 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6a0c189f91bb4 h3 {padding-left:15px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a0c189f91bb4\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Get in touch<\/span><\/h3><\/div><style>.ld_fancy_heading_6a0c189f92166 p{font-size:20px;line-height:1.4em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a0c189f92166 p {padding-left:15px !important;  } .ld_fancy_heading_6a0c189f92166 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6a0c189f92166 p {padding-left:15px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a0c189f92166\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span class=\"ld-fh-txt\">Want to learn more about our Audience Segmentation &amp; Personas? Contact us today.<\/span><\/span><\/p><\/div><style>.ld_cf7_6a0c189f92472 input,.ld_cf7_6a0c189f92472 textarea,.ld_cf7_6a0c189f92472 .ui-selectmenu-button{font-size:20px;font-weight:600;}.ld_cf7_6a0c189f92472 input[type=\"submit\"], .ld_cf7_6a0c189f92472 button[type=\"submit\"]{font-size:16px;font-weight:bold;background:rgb(255, 255, 255);color:rgb(38, 105, 158);border-color:rgb(57, 185, 191);}.ld_cf7_6a0c189f92472 input, .ld_cf7_6a0c189f92472 select, .ld_cf7_6a0c189f92472 textarea, .ld_cf7_6a0c189f92472 .ui-selectmenu-button{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);}<\/style><div id=\"ld_cf7_6a0c189f92472\" class=\"lqd-contact-form lqd-contact-form-inputs-md lqd-contact-form-inputs-underlined lqd-contact-form-inputs-border-thick lqd-contact-form-button-md lqd-contact-form-button-circle ld_cf7_6a0c189f92472\">\n\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f29018-o1\" lang=\"en-GB\" dir=\"ltr\" data-wpcf7-id=\"29018\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/pages\/17182#wpcf7-f29018-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"29018\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_GB\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f29018-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"actionablecontactform\">\n\t<p><label class=\"labhead\"> Name <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label><br \/>\n<label class=\"labhead\"> Email <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label><br \/>\n<label class=\"labhead\"> Phone <span class=\"wpcf7-form-control-wrap\" data-name=\"tel-863\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"tel-863\" \/><\/span><\/label><br \/>\n<label class=\"labhead\"> Company Name <span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span> <\/label><br \/>\n<label class=\"labhead\"> Best time to call <span class=\"wpcf7-form-control-wrap\" data-name=\"menu-758\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"menu-758\"><option value=\"\">&#8212;Please choose an option&#8212;<\/option><option value=\"9:00 AM\">9:00 AM<\/option><option value=\"10:00 AM\">10:00 AM<\/option><option value=\"11:00 AM\">11:00 AM<\/option><option value=\"12:00 PM\">12:00 PM<\/option><option value=\"01:00 PM\">01:00 PM<\/option><option value=\"02:00 PM\">02:00 PM<\/option><option value=\"03:00 PM\">03:00 PM<\/option><option value=\"04:00 PM\">04:00 PM<\/option><option value=\"05:00 PM\">05:00 PM<\/option><\/select><\/span><\/label><br \/>\n<label class=\"labhead\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner subbtn\" type=\"submit\" value=\"Send\" \/><\/label>\n\t<\/p>\n<\/div><input\n                    class=\"apbct_special_field apbct_email_id__wp_contact_form_7\"\n                    name=\"apbct__email_id__wp_contact_form_7\"\n                    aria-label=\"apbct__label_id__wp_contact_form_7\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"129\"\/><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n<\/p><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1601028736259{padding-top: 20px !important;padding-bottom: 50px !important;}&#8220;][vc_column]<style>.ld_fancy_heading_6a0c189f9869d h2{font-size:32px;background:rgb(243, 245, 248);}.ld_fancy_heading_6a0c189f9869d h2 {padding-top:5% !important; padding-right:5% !important; padding-bottom:5% !important; padding-left:5% !important;  } .ld_fancy_heading_6a0c189f9869d h2 {margin-bottom:0.75em !important;  } .ld_fancy_heading_6a0c189f9869d .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6a0c189f9869d h2 {padding-top:5% !important; padding-right:5% !important; padding-bottom:5% !important; padding-left:5% !important;  } .ld_fancy_heading_6a0c189f9869d h2 {margin-bottom:0.75em !important;  } <\/style><div class=\"ld-fancy-heading ld-fh-has-fill ld_fancy_heading_6a0c189f9869d\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> The steps to producing in-depth audience profiling<\/span><\/h2><\/div>[vc_empty_space height=&#8220;50px&#8220;][\/vc_column][vc_column offset=&#8220;vc_col-md-1 vc_hidden-xs&#8220;][\/vc_column][vc_column offset=&#8220;vc_col-md-offset-0 vc_col-md-11&#8243; css=&#8220;.vc_custom_1601028763349{padding-bottom: 50px !important;}&#8220;]<style>.ld_icon_box_6a0c189f988f9 .iconbox-icon-container{color:#39b9bf;font-size:25px;background:rgb(255, 255, 255);border-color:#f3f5f8;border-radius:px;}.ld_icon_box_6a0c189f988f9:hover .iconbox-icon-container{color:rgb(255, 255, 255);}.ld_icon_box_6a0c189f988f9 .iconbox-icon-container:before{border-color:rgb(255, 255, 255);}.ld_icon_box_6a0c189f988f9 .iconbox-icon-container .iconbox-icon-hover-bg{background:#39b9bf;}.ld_icon_box_6a0c189f988f9:hover .iconbox-icon-container:before{border-color:#39b9bf;}.ld_icon_box_6a0c189f988f9 h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-icon-hover-shadow iconbox-circle iconbox-md iconbox-heading-sm iconbox-icon-linked ld_icon_box_6a0c189f988f9 vc_custom_1597839235801\" id=\"ld_icon_box_6a0c189f988f9\"  data-plugin-options='{\"color\":\"#39b9bf\",\"hoverColor\":\"rgb(255, 255, 255)\"}' data-shape-border=\"1\" >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><span class=\"iconbox-icon-hover-bg\"><\/span><i class=\"icon-num-1\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t<h3 class=\"font-weight-semibold\" >Discover<\/h3>\t<p>Build the sample from a flexible variety of approaches. Depending on your objectives and target market analysis, we can build an audience to match your needs. This could comprise your existing followers or those of your competitors, existing advocates or detractors of your brand, or people discussing specific topics that indicate an interest in purchasing within your category.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6a0c189f98ec9 .iconbox-icon-container{color:#39b9bf;font-size:25px;background:rgb(255, 255, 255);border-color:#f3f5f8;border-radius:px;}.ld_icon_box_6a0c189f98ec9:hover .iconbox-icon-container{color:rgb(255, 255, 255);}.ld_icon_box_6a0c189f98ec9 .iconbox-icon-container:before{border-color:rgb(255, 255, 255);}.ld_icon_box_6a0c189f98ec9 .iconbox-icon-container .iconbox-icon-hover-bg{background:#39b9bf;}.ld_icon_box_6a0c189f98ec9:hover .iconbox-icon-container:before{border-color:#39b9bf;}.ld_icon_box_6a0c189f98ec9 h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-icon-hover-shadow iconbox-circle iconbox-md iconbox-heading-sm iconbox-icon-linked ld_icon_box_6a0c189f98ec9 vc_custom_1597839441850\" id=\"ld_icon_box_6a0c189f98ec9\"  data-plugin-options='{\"color\":\"#39b9bf\",\"hoverColor\":\"rgb(255, 255, 255)\"}' data-shape-border=\"1\" >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><span class=\"iconbox-icon-hover-bg\"><\/span><i class=\"icon-num-2\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t<h3 class=\"font-weight-semibold\" >Audience Segmentation<\/h3>\t<p>Audience segmentation (or sometimes referred to as customer segmentation, consumer segmentation, market segmentation) is the practice of dividing consumers into meaningful and manageable subgroups based on defined criteria. At Convosphere, we deploy sophisticated audience segmentation tools to detect patterns within the sample, clustering people based on their shared behaviours, interests or characteristics. In this way, you can develop a more efficient targeting strategy and reach more relevant consumers in a more cost-effective way.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6a0c189f994cb .iconbox-icon-container{color:#39b9bf;font-size:25px;background:rgb(255, 255, 255);border-color:#f3f5f8;border-radius:px;}.ld_icon_box_6a0c189f994cb:hover .iconbox-icon-container{color:rgb(255, 255, 255);}.ld_icon_box_6a0c189f994cb .iconbox-icon-container:before{border-color:rgb(255, 255, 255);}.ld_icon_box_6a0c189f994cb .iconbox-icon-container .iconbox-icon-hover-bg{background:#39b9bf;}.ld_icon_box_6a0c189f994cb:hover .iconbox-icon-container:before{border-color:#39b9bf;}.ld_icon_box_6a0c189f994cb h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-icon-hover-shadow iconbox-circle iconbox-md iconbox-heading-sm iconbox-icon-linked ld_icon_box_6a0c189f994cb vc_custom_1597839499937\" id=\"ld_icon_box_6a0c189f994cb\"  data-plugin-options='{\"color\":\"#39b9bf\",\"hoverColor\":\"rgb(255, 255, 255)\"}' data-shape-border=\"1\" >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><span class=\"iconbox-icon-hover-bg\"><\/span><i class=\"icon-num-3\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t<h3 class=\"font-weight-semibold\" >Profile<\/h3>\t<p>We analyse and project commonalities in behaviour, geo-demographics, interests and content engagement to uncover your target audience profile. Outputs include media and brand preferences and wider lifestyle insights. These in-depth pen portraits bring your customer segments to life. We present each target market as people, not data points. We understand their beliefs, ways of seeing the world and attitudes about the world around them.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n<style>.ld_icon_box_6a0c189f9981a .iconbox-icon-container{color:#39b9bf;font-size:25px;background:rgb(255, 255, 255);border-color:#f3f5f8;border-radius:px;}.ld_icon_box_6a0c189f9981a:hover .iconbox-icon-container{color:rgb(255, 255, 255);}.ld_icon_box_6a0c189f9981a .iconbox-icon-container:before{border-color:rgb(255, 255, 255);}.ld_icon_box_6a0c189f9981a .iconbox-icon-container .iconbox-icon-hover-bg{background:#39b9bf;}.ld_icon_box_6a0c189f9981a:hover .iconbox-icon-container:before{border-color:#39b9bf;}.ld_icon_box_6a0c189f9981a h3{margin-bottom:px;}<\/style>\n<div class=\"iconbox iconbox-side iconbox-icon-hover-shadow iconbox-circle iconbox-md iconbox-heading-sm iconbox-icon-linked ld_icon_box_6a0c189f9981a vc_custom_1601028796858\" id=\"ld_icon_box_6a0c189f9981a\"  data-plugin-options='{\"color\":\"#39b9bf\",\"hoverColor\":\"rgb(255, 255, 255)\"}' data-shape-border=\"1\" >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><span class=\"iconbox-icon-hover-bg\"><\/span><i class=\"icon-num-4\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t<div class=\"contents\">\t\n\t<h3 class=\"font-weight-semibold\" >Track<\/h3>\t<p>People are not static creatures. We do not stand still for very long and should not be analysed in such a way. Our behaviours develop as we absorb new information and we can always change our minds! Our approach affords you the opportunity to listen and understand your target audiences dynamically. After creating your customer segmentation and market mapping, we listen to what your prioritised segments are saying and doing across the social web and identify the opportunities to engage and target them with specific, tailored communications. Our analysis and profiling will give you all the information you require to make robust business decisions, such as who to target, where to place your media spend, and how to optimise engagement with the best content.<\/p>\n\t\t\n\t<\/div>\t\n\t\n<\/div>\n[\/vc_column][\/vc_row][vc_row enable_gradient=&#8220;yes&#8220; css=&#8220;.vc_custom_1590761235589{padding-bottom: 65px !important;}&#8220; gradient_bg=&#8220;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8220;][vc_column offset=&#8220;vc_col-lg-8 vc_col-md-6&#8243; responsive_css=&#8220;padding_top_medium:5px|padding_bottom_medium:5px&#8220; css=&#8220;.vc_custom_1590762333764{padding-top: 30px !important;padding-bottom: 30px !important;}&#8220;]<div id=\"ld_images_group_container_6a0c189f999e7\" class=\"liquid-img-group-container ld_images_group_container_6a0c189f999e7\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_6a0c189f99b43 {margin-top:-15% !important; margin-left:-54% !important;  }  } <\/style><div id=\"ld_images_group_element_6a0c189f99b43\" class=\"liquid-img-group-single ld_images_group_element_6a0c189f99b43\" >\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" data-parallax=\"true\" data-parallax-from='{\"translateY\":89}' data-parallax-to='{\"translateY\":-103}' data-parallax-options='{\"overflowHidden\":false,\"easing\":\"linear\"}'>\n\t\t\t<figure ><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column offset=&#8220;vc_col-lg-4 vc_col-md-6&#8243;]<style>@media (min-width: 992px) { .ld_spacer_6a0c189f99eb3{height:110px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a0c189f99eb3\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_6a0c189f99fe8 h2{font-size:40px;line-height:1.2em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_6a0c189f99fe8 h2 {margin-left:-150px !important;  }  } .ld_fancy_heading_6a0c189f99fe8 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6a0c189f99fe8 h2 {margin-left:-150px !important;  }  } <\/style><div class=\"ld-fancy-heading mask-text ld_fancy_heading_6a0c189f99fe8\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":\"1200\",\"delay\":\"150\",\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"translateY\":100},\"animations\":{\"translateY\":0}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> Unearthing new target audiences<\/span><\/h2><\/div><style>@media (min-width: 992px) { .ld_spacer_6a0c189f9a382{height:38px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a0c189f9a382\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_6a0c189f9a485 p{font-size:21px;line-height:1.25em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a0c189f9a485 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_6a0c189f9a485 p {margin-right:5% !important;  }  } .ld_fancy_heading_6a0c189f9a485 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6a0c189f9a485 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_6a0c189f9a485 p {margin-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a0c189f9a485\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Our approach to customer segmentation analysis means that we are not defining the parameters against which to cluster consumers. Rather, we are led by our consumers&#8216; natural behaviours. This means that in many projects, we uncover previously unconsidered sub groups and clusters of people who can represent a potentially lucrative and important new market.<\/span><\/p><\/div><style>.ld_spacer_6a0c189f9a917{height:35px;}@media (min-width: 992px) { .ld_spacer_6a0c189f9a917{height:50px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a0c189f9a917\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column][vc_row_inner gap=&#8220;30&#8243; css=&#8220;.vc_custom_1597841982699{padding-bottom: 40px !important;}&#8220;][vc_column_inner width=&#8220;1\/2&#8243; css=&#8220;.vc_custom_1590762023466{border-left-width: 2px !important;padding-left: 10% !important;border-left-color: rgba(255,255,255,0.3) !important;border-left-style: solid !important;}&#8220;]<style>.ld_fancy_heading_6a0c189f9aa17 p{font-size:17px;line-height:1.5em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a0c189f9aa17 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a0c189f9aa17\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> By segmenting and profiling an audience in this way and utilising audience profiling tools, an organisation can get a clear understanding of who it needs to target and how to do this.<\/p>\n<p><strong>Understanding the industry and what your brand wants to achieve is key in delivering your objectives.<\/strong><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner width=&#8220;1\/2&#8243; css=&#8220;.vc_custom_1590762184666{border-left-width: 2px !important;padding-left: 10% !important;border-left-color: rgba(255,255,255,0.3) !important;border-left-style: solid !important;}&#8220;]<style>.ld_fancy_heading_6a0c189f9ace3 p{font-size:17px;line-height:1.5em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a0c189f9ace3 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a0c189f9ace3\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Audience segmentation focuses your marketing efforts into becoming more personalised. This brings benefits of defining your target audience, tailoring your marketing strategy, driving conversion rates and enabling you to build a relationship with your customers. After all, when a customer feels like something relates to them, they\u2019re more likely to invest and be receptive. When carried out correctly, segmentation makes marketing personalised.<\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row enable_content_animation=&#8220;yes&#8220; ca_init_scale_x=&#8220;1&#8243; ca_init_scale_y=&#8220;1&#8243; ca_init_scale_z=&#8220;1&#8243; ca_init_opacity=&#8220;0&#8243; ca_an_scale_x=&#8220;1&#8243; ca_an_scale_y=&#8220;1&#8243; ca_an_scale_z=&#8220;1&#8243; ca_an_opacity=&#8220;1&#8243; css=&#8220;.vc_custom_1590763534215{margin-top: -40px !important;padding-bottom: 60px !important;}&#8220; ca_duration=&#8220;1200&#8243; ca_init_translate_y=&#8220;50&#8243; ca_init_rotate_x=&#8220;-85&#8243; ca_init_translate_z=&#8220;-151&#8243;][vc_column css=&#8220;.vc_custom_1597844792351{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8220; gradient_bg_color=&#8220;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8220;][vc_row_inner content_placement=&#8220;middle&#8220;][vc_column_inner width=&#8220;5\/6&#8243; align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-6 vc_col-sm-offset-1&#8243; responsive_align=&#8220;text-md-left&#8220;]<style>.ld_fancy_heading_6a0c189f9ae39 p{font-size:21px;line-height:1.666em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a0c189f9ae39 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a0c189f9ae39\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> To learn more about our audience segmentation methods and how they can help you manage your consumer relationships, please get in touch today to receive further information from one of our analysts.<\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner align=&#8220;text-center&#8220; offset=&#8220;vc_col-md-offset-1 vc_col-md-4&#8243; responsive_css=&#8220;padding_top_medium:5px&#8220; css=&#8220;.vc_custom_1601029777301{padding-top: 20px !important;}&#8220;]<style>.ld_button_6a0c189f9afd6.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_6a0c189f9afd6.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_6a0c189f9afd6.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_6a0c189f9afd6{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:16px !important;box-shadow:0px 0px 30px 5px rgba(11,10,63,0.06);}.ld_button_6a0c189f9afd6:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:#0b1c47;}.ld_button_6a0c189f9afd6 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_6a0c189f9afd6:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(255, 255, 255);}.ld_button_6a0c189f9afd6:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(255, 255, 255);}<\/style><a href=\"\/contact-us-for-global-insights\/\" class=\"btn btn-default circle btn-bordered border-thin ld_button_6a0c189f9afd6\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">Get in touch<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220; css=&#8220;.vc_custom_1655450530678{margin-top: 40px !important;border-top-width: 1px !important;padding-top: 80px !important;padding-bottom: 80px !important;border-top-color: #eff4fc !important;border-top-style: solid !important;}&#8220;][vc_column width=&#8220;1\/2&#8243;]<style>.ld_fancy_heading_6a0c189f9b3e5 h2{font-size:28px;background:rgb(243, 245, 248);}.ld_fancy_heading_6a0c189f9b3e5 h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_6a0c189f9b3e5 h2 {margin-bottom:0.75em !important;  } .ld_fancy_heading_6a0c189f9b3e5 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6a0c189f9b3e5 h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_6a0c189f9b3e5 h2 {margin-bottom:0.75em !important;  } <\/style><div class=\"ld-fancy-heading ld-fh-has-fill ld_fancy_heading_6a0c189f9b3e5\">\n\t<h2 class=\"semi-round lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> You may also be interested in&#8230;<\/span><\/h2><\/div>[\/vc_column][vc_column width=&#8220;1\/2&#8243;]<style>.ld_content_box_6a0c189f9b8fe{min-height:400px;}<\/style><div id=\"ld_content_box_6a0c189f9b8fe\" class=\"fancy-box fancy-box-case-study scheme-light fancy-box-custom-height ld_content_box_6a0c189f9b8fe\" data-hover3d=\"true\">\n\n\t<div class=\"fancy-box-contents border-radius-5\" data-stacking-factor=\"0.5\">\n\n\t\t<div class=\"cb-img-container border-radius-5\">\n\n\t\t\t<figure class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1568.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1568.jpg\" class=\"invisible\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1568.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1568-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1568-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Customer Journey Mapping<\/h3>\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"\/customer-journey-mapping\/\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220; css=&#8220;.vc_custom_1600771591184{margin-top: 40px !important;border-top-width: 1px !important;padding-top: 80px !important;padding-bottom: 80px !important;border-top-color: #eff4fc !important;border-top-style: solid !important;}&#8220;][vc_column width=&#8220;1\/3&#8243;]<style>.ld_fancy_heading_6a0c189f9bfe7 h2{font-size:28px;background:rgb(243, 245, 248);}.ld_fancy_heading_6a0c189f9bfe7 h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_6a0c189f9bfe7 h2 {margin-bottom:0.75em !important;  } 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class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507.jpg\" class=\"invisible\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Competitor Analysis<\/h3>\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"\/competitor-analysis\/\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column][vc_column width=&#8220;1\/3&#8243;]<style>.ld_content_box_6a0c189f9cb8d{min-height:400px;}<\/style><div id=\"ld_content_box_6a0c189f9cb8d\" class=\"fancy-box fancy-box-case-study scheme-light fancy-box-custom-height ld_content_box_6a0c189f9cb8d\" data-hover3d=\"true\">\n\n\t<div class=\"fancy-box-contents border-radius-5\" data-stacking-factor=\"0.5\">\n\n\t\t<div class=\"cb-img-container border-radius-5\">\n\n\t\t\t<figure class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg\" class=\"invisible\" alt=\"\" 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