Optimising Brand Resonance and Communications through Customer Persona Development
Tools: Affinio, Brandwatch
Market: China, Japan, Korea
Language: Chinese (Mandarin), Japanese, Korean
Methodologies: Audience Segmentation, Audience Analysis
With a background in brand communication and journalism, Moa heads Convosphere’s content marketing and is the editor of the blog.
Before joining Convosphere, Moa worked as a writer and brand consultant for agencies including The Future Laboratory, LS:N Global, Canvas8 and Stylus, with a focus on packaging, retail and technology trends in the UK and Scandinavia.
Prior to this, she formed part of Cision’s Scandinavian research and analysis division, where she worked on PR projects for clients across different sectors, managing a large team of freelance reporters.