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Optimising Brand Resonance and Communications through Customer Persona Development

Industry: Pharmaceutical
Tools: Affinio, Brandwatch
Market: China, Japan, Korea
Language: Chinese (Mandarin), Japanese, Korean
Methodologies: Audience Segmentation, Audience Analysis

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Challenge:

A laboratory equipment manufacturer wanted to take a data-led approach to improve communication and consideration among hard-to-find users in China, Korea and Japan.

Their objective was to create innovative and engaging content, to help them successfully connect with these elusive target audiences.

To help with this, they asked us to develop detailed personas of three pre-defined audience segments using social intelligence and deep audience analysis.

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